Social Media Platforms: Facebook vs. Twitter Analysis Report

This report provides a comprehensive analysis of social media, exploring both its positive and negative impacts on individuals and businesses. It begins by contrasting the benefits of social media, such as improved connectivity and lifestyle enhancements, with its drawbacks, including cybercrime, fr...Read More

INTRODUCTION

ABSTRACT
This report has highlighted the negative aspect of the social media by contrasting it with
the positive aspect of the same. After that the report has highlighted the different challenges
which are faced at the time of operating the social media website in regard to security and
privacy of data. After that the report has highlighted two social media platforms and compared it
on the basis of their feature and offering. In the end the report has highlighted the usage of the
same for the business.

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Social media is the platform which includes websites and applications that enable users to
create and share content or to participate in social networking. In today's world Social media
platform are one of the most commonly used platform to promote the product of the
organization. This report highlights the view point of different authors who presented their views
pertaining to negative and positive aspect of Social Media. Further, it will also shed light on
Challenges and measures of security as well as privacy that associated with social media services
aspect. It also entails how social media platform can be used as a communication tool.
MAIN BODY
Theme 1: “Negative and Positive aspect of Social Media”
Social media are computer mediated technology platform which used to facilitate the
sharing of the information, idea, career interest and other form of the communities and network.
Generally this services are used at the web based technologies with the help of the desktop,
laptops and download services on smart phones.
As per the Kim, Li and Brymer (2016), there are many negatives as well as positive
aspect which is brought by the social media, one of the such factor which is identified by the
author is connectivity. As per the author social media has helped in improving the connectivity
as with the help of the social media people can connect with anyone throughout the world.
Regardless of the place or the location and the religion. This help the user in sharing the different
knowledge and thought with the help of the same. At the contrasting note Perrin and Duggan
(2016) has given the view point in the article that, connectivity has also given rise to the variety
of the cybercrime which used to take place with the help of the social media platform.
Cyberbullying and hacking are two example of the cybercrime which used to centred social
media platform connectivity to perform the crime. As social media used to drive the personal
data and privacy of the user easily on to the internet, which opens a opportunity for the hackers
and bullers.
As per the author Alim (2015) social media also used to play a very crucial role in
improving the lifestyle of the people in the nation. As social media used to help the people in the
nation about the way they are living and different option which are there in front of them. As
social media has helped the consumer in developing the innovative stuff which can enhance there

personal lives. At the same time on the contrasting note Roque and Raposo (2016) social media
has also increased the incident the amount of the frauds and scams, as there are many individuals
which used to make the false claim and the offering in the market, this type of activity has
increased the amount of fraud and scam in the nation.
Kim, Li and Brymer (2016) highlights that social media not only used to help one or two
sectors in the economy, it used to offer the benefit for many sectors of the consumer in the
economy. Social media used to help the student in there study as social media used to provide the
many options of the teacher to follow and have a learning. Social media used to help the business
men in promoting and building the better customer as well as the client base of the company.
Social media also used for the noble cause by the different NGO for promoting the people about
welfare activities and donations for the needy people. At the same time Kannan, Ramakrishnan,
and Ojo (2019) has an opinion that this is the positive aspect and used to help, but the second
side of the coin is also necessary to understand that is negative aspect. Author highlights that
social media used to divert the mind of the student from their studies as student used to become
some sort of addicted to the different social media platforms, which used to divert them from the
social media platform. Excess of social media can also create the negative impact on the health
of the individual in the nation as social media is one of the biggest reason behind the laziness of
people in the nation. Also, social media can easily ruin someone reputation easily in the nation
by creating the false story of the individual or the business and spread across the social media.
Theme 2: “Challenges and measures of security and privacy that are taken when Social media
services are used online”
Security stands for the state in which the individual or the business is free from the
different danger and the threat. Whereas, privacy is the state where person opt to be not observed
or disturbed by the other people. In simple words it can be said that being free from public
attention. There are many securities and privacy challenges which are faced by the individual
due to the usage of the social media on the internet.
Alwagait, Shahzad and Alim (2015) has a view point that, media used to cause the
variety of the challenges related to the security of the own identity in front of the other. As social
media used to ask the variety of the information before permitting to operate the same. It
eventually increase the concern about the identity theft for the individual. This opens an up an

opportunity for the hacker to hack the different information from the social media site itself.
Kim, Li and Brymer (2016) in the article has highlighted that one of the biggest and the oldest
social media platform Facebook was found guilty for selling the information of the consumer to
the others.
Greenwood, Perrin and Duggan (2016) at the same end pass on the comment that another
bigger challenge of using the social media on the internet is securing and safeguarding the sexual
predators at the social media. As this sites used to have a good amount of the personal
information is placed over that it is becoming one of the centre of sexual prostitute. There are
many cases in the past which has been also taken place due to the same. Zhang, and et.al.,
(2017) highlights that case of the Peter Chapman was one of such example, as individual under a
false name has added 3000 friends and went up to rape the 17-year-old girl in the year 2019.
Yaqoob And et.al., (2017) highlights the main concern behind these challenges of the
security on the social media sites are lack of visibilities that used to be promoted in the social
media sites in the setting. Another challenges is to source the change in the policy information as
company used to not get the proper notification to all the user about the change in the policy
which has been taken place, This used to become one of the serious challenges at the time of
understanding the privacy and security measure to use the social media platform.
Stephenson and et.al., ( 2018) has a opinion that there are many ways through which
social media privacy can be protected, author highlights that people are the one who have to
realize from their side that there will be some sort of the theft at every point of the time. They
have to select the best side to suffer. Another measure which was highlighted by the author was
full knowledge of all the privacy services which is offered by the different social media platform.
As all the social media platform used to provide the services of hiding the private information of
the user to be publish at the public platform.
Valenzuela, Correa and Gil de Zuniga (2018) has given a point of view in the article that,
thought full at all the time of operating the social media platform will also help the individual in
safeguarding themselves against the different security and privacy challenges which is faced. As
this will help the individual in getting the same sort of idea about what is the fraud and what is
correct. Also author highlights that choosing the platform which is wholly trusted by many
others is the another way through which different challenges can be overcome. The reason

behind the same is identified that bigger platform always used to take the corrective action to
overcome the different sort of privacy and security issue and challenges which is being faced.
Theme 3: “Contrast and comparing two social media platform”
Facebook and twitter are two most well-known social media platform. The reason behind
the same maybe they are two of the most the oldest social media platform and also may be the
variety of the distinct feature which is offered by the same.
Leung, Bai and Stahura (2015) has published in the paper that there are many distinct features
which is offered by both the social media platform as Facebook used to network the people on to
the webpage and allows posting and write the different feed to make aware about the same.
Twitter on the other hand used to network the different idea and topics and only allows that
maximum of 280 words to be written as a feed. In the published paper author Kannan,
Ramakrishnan, and Ojo (2019) has thrown light that Facebook is allowing more options is
considered more difficult to use than Twitter. Twitter used to allow the usage of the hashtag to
group the variety of the idea of the different user with the same. This offer is also provided by
the twitter as well but the keywords searching engine of the Facebook is not that proficient as
compare to that of the twitter.
Roque and Raposo (2016) highlights that social media platform is very relevant for the
business as well in the rapidly changing environment. As the biggest plus point which is brought
by the social media is that it helps the business in promotion activity of the business. As
organization take help of the different social media platform to advertise the different product of
the company with the help of the attractive poster and advertisement. Alwagait, Shahzad and
Alim (2015) is having the opinion that the organization takes the help of the Facebook more as
compare to that of a twitter. As Facebook provides the feature of posting an image as well as can
also post the different information about the same in the post. This is not the case with the twitter
as twitter does not allow the company to provide thoroughly information to the customer. As
there is some sort of the limitation on number of the word which can be posted at the account.
Kim, Li and Brymer (2016) has the opinion that social media helps the company in
increasing the customer base of the company as this side helps the company in connecting with
the larger pool of the customer at once. At this situation organization used to take help of the
twitter as the social media side as compare to the Facebook. The reason behind the same is

understood that to aware the customer with the help of the Facebook the company used to use the
better keywords as Facebook is not that good at recognizing the keywords and showing the
result. As per the Greenwood, Perrin and Duggan (2016) on the contrasting note highlights that
twitter used to provide the good and technical feature of using the keywords with the help of the
hashtags and also has a very good and renowned feature of understanding the keywords and
showing the result of the same. Author highlights that hashtag feature is also provided by the
Facebook but it is not that renowned so it sometime gives the fault result.
According to the author Zhang, and et.al., (2017), network also help the company in
improving the customer relationship. As it used to provide the platform for the customer to
connect with the organization through which the solution of the issue can be given to the
customer. Generally organization used to take the help of both the social media platform to
perform such activity in the organization. As Facebook used to provide more proficient
messaging system as compare to the twitter.
Theme 4: “Social media platform can be used as a communication tool”
As social media is one of the best way through which individual can let other known about you,
It is also known as one of the promotional or the communication tool which can be used by the
business to communicate with the consumer. As every coin has two ends, this also used to create
the variety of the difficulty for the organization.
Yaqoob And et.al., (2017) highlights that organization uses the social media platform as
the way to communicate the different offering of the company to the consumer in the nation.
This help the company in communicating the offering to the larger number of the consumer in
the market as compare to the other marketing or the promotional tool which is used by the
organization. On the contrasting note it has been that Stephenson and et.al., ( 2018) that there are
many consumers are also there in the market who used to promote the low quality of the product
on the social media platform by using the name of the original company. This eventually makes
it difficult for the organization to communicate the right message to all the consumer in the
market.
According to the author Valenzuela, Correa and Gil de Zuniga (2018) organization also
uses the social media platform as to solve the customer issue by the way of using the platform as
the customer care software to solve the issue of the customer in the market. As customer used to

get the platform through which they can connect to the organization very easily. On the
contracting note Leung, Bai and Stahura (2015) on the contrasting note argues that sometime
also get difficult for the organization to attend all the customer as there are some consumer who
uses the platform as a place to impact the reputation of the company, by communicating the false
and the negative comment about the company on the platform. This sometime become difficult
for the company to handle as no company used to have any sort of the control over such activity
in the organization. Also, author highlights that using this sort of the communication tool used to
impact the efficiency of the business as this tool used to take good amount of the time to deliver
the result on the expected line by the consumer and organization.
CONCLUSION
After going through the above report it has been analysed that there are many negatives
as well as the positive impact which is brought by the social media platform for the consumer as
social media platform used to help in getting the different information about the market and also
help all the sector of the economy. At the same time also used to increase the cases of the
cybercrime in the nation. After that the report goes on to summarized that there are many
challenges which is faced at the time of operating the social media platform related to security
and privacy and also summarized that with the help of proper knowledge and thoughtful nature a
individual can overcome the challenges and the that. After that it has been summarized that it is
very useful tool for all the business. In the end the report has summarized that social media will
provide both negative and the positive impact if used as a communication tool.

REFERENCES
Books and Journal
Alwagait, E., Shahzad, B. and Alim, S., 2015. Impact of social media usage on students
academic performance in Saudi Arabia. Computers in Human Behavior, 51, pp.1092-
1097.
Kim, W. G., Li, J. J. and Brymer, R. A., 2016. The impact of social media reviews on restaurant
performance: The moderating role of excellence certificate. International Journal of
Hospitality Management. 55. pp.41-51.
Greenwood, S., Perrin, A. and Duggan, M., 2016. Social media update 2016. Pew Research
Center. 11(2).
Zhang, K. and et.al., 2017. Security and privacy in smart city applications: Challenges and
solutions. IEEE Communications Magazine. 55(1). pp.122-129.
Yaqoob, I. And et.al., 2017. The rise of ransomware and emerging security challenges in the
Internet of Things. Computer Networks. 129. pp.444-458.
Stephenson, J and et.al., 2018. The role of Facebook and Twitter as organisational
communication platforms in relation to flood events in Northern Ireland. Journal of
Flood Risk Management, 11(3), pp.339-350.
Valenzuela, S., Correa, T. and Gil de Zuniga, H., 2018. Ties, likes, and tweets: Using strong and
weak ties to explain differences in protest participation across Facebook and Twitter
use. Political Communication. 35(1). pp.117-134.
Leung, X. Y., Bai, B. and Stahura, K. A., 2015. The marketing effectiveness of social media in
the hotel industry: A comparison of Facebook and Twitter. Journal of Hospitality &
Tourism Research. 39(2). pp.147-169.
Kannan, R., Ramakrishnan, K. and Ojo, A.O., 2019, January. Social Networking Sites as
Communication Tool for Dengue Related Healthcare and Wellness Information. In
Proceedings of the 2nd International Conference on Software Engineering and
Information Management (pp. 204-207). ACM.
Roque, V. and Raposo, R., 2016. Social media as a communication and marketing tool in
tourism: an analysis of online activities from international key player DMO. Anatolia.
27(1). pp.58-70.