Social Media Policy for Organizations: A Comprehensive Guide

Desklib provides past papers and solved assignments for students. This report explores social media policies for organizations.

MANAGEMENT COMMUNICATION

SOCIAL MEDIA
It is an online communication channel
facilitating the sharing of information ,
thoughts and ideas through building
communities and virtual networks.
Quick and easy content’s electronic
communication is done through this.

SOCIAL MEDIA POLICY
 It is also referred as social networking
policy which is a code of conduct for
corporate which provides guidance to
the employees who do posting of the
content on the internet.

ORGANIZATION’S NEED FOR SOCIAL MEDIA POLICY
 For explaining the reality of new
workplace
 For protecting the reputation of
organization
 Educate and train employees
 Outlining what is considered as private
or confidential information

WHAT MAKES AN EFFECTIVE POLICY
 Providing clear guidelines and rules to
all the employees
 Providing guidelines for avoiding the
risks of security.
 Standard of communication must be
developed so that employees know
what information to be shared and
what to keep confidential.

CONSEQUENCES OF BREACHING SOCIAL MEDIA
POLICY
 Legal issues
 Reduction of customer base
 Sharing of information
 Organization’s goodwill and reputation
gets affected

REFERENCES
 Adams-Mott. A., 2018. The Disadvantages of Using Social Networks as
Marketing Tools. [Online]. Chron. Available at:
https://smallbusiness.chron.com/disadvantages-using-social-networks-marketi
ng-tools-20861.html
. [Accessed on 17 January 2019]
 Carter. R., 2019. Your guide to creating a social media policy. [online]. Sprout
Social. Available at: https://sproutsocial.com/insights/social-media-policy/.
[Accessed on: 17 January 2019]
 Giacomucci, M., 2014. Advantages and Disadvantages of Social Media in
Business. Technology and Communication
 Picazo-Vela, S., Gutiérrez-Martínez, I. and Luna-Reyes, L.F., 2012.
Understanding risks, benefits, and strategic alternatives of social media
applications in the public sector. Government information quarterly, 29(4),
pp.504-511.
 Powell. D., 2018. Your business needs a social media policy: Here are five rules
that should be in it. [Online]. Start Company. Available at:
https://www.smartcompany.com.au/people-human-resources/business-needs-s
ocial-media-policy-five-rules/
. [Accessed on: 17January 2019].