Report on Social Media Policy and Communication Plan for Sunshine 100

This report provides an analysis of Sunshine 100's social media policy, highlighting the advantages and disadvantages of social media use in the workplace. It emphasizes the importance of a well-defined social media policy for managing revenue, enhancing brand image, and attracting customers while mitigating risks such as marketing complexities and potential damage to brand reputation. The report also outlines a communication plan, detailing the activity process, audience, sender, key message, medium, materials, frequency, and desired outcome for implementing the social media policy effectively within the organization. The conclusion underscores the pivotal role of social media in maximizing market capitalization and the efficacy of a well-crafted social media policy in achieving organizational goals. This document also includes a detailed communication strategy with key messages and desired outcomes.

Social media policy of Sunshine 100

Advantage of social media
• Managing the revenue and reducing the
marketing expenses of the organisation
(Laroche, Habibi and Richard 2013).
• Developing the brand image (Leonardi,
Huysman and Steinfield 2013).
• Maximising the customers through attractions
(He, Zha and Li 2013).

Disadvantages of social media
• Erect complexities in the process of marketing
(Taneja and Toombs 2014).
• Increase the additional expenses (Siddiqui, S.
and Singh 2016).
• Damaging the brand image (Georgescu and
Popescul 2015)

Importance of social media in workplace
• Social media is used as a stress buster (Dreher
2014)
• Making professional connections
(Charoensukmongkol 2014).
• Develop personal relationship with the
colleagues (Parveen, Jaafar and Ainin 2015)

Social media policy
• Usage of social media
• Use of social media for personal benefit
• Courtesy

Conclusion
• It can be concluded that the role of the social
media is highly important for the Sunshine 100
Company in order to maximise their market
capitalisation in the international market.
• Social media plays a pivotal role and this memo
tries to point out the role of the different
aspects of social media policy that the Director
of the Social Media department creates in
order to bring more efficacy into the process

Communication Plan of Sunshine 100
Activity Process
Timing  1 day after the official meeting with the CEO
Audience  Employees
 Executives
 Operation managers
 Board of Directors
Sender  Head of the Social media department
Key message  Implementation of social media
 Traits and attributes of social media policy
 Purpose of the implementation
Desired outcome  Professional courtesy
 Abiding the social media policy
 Increase the customers
 Develop efficiency in workplace
Medium  Social media
 Online portal of the company
 Direct interaction through meeting
Materials  Different mode of training
 Professional approach to the customers
 Professional conversation through social media
Frequency  Within the working hour only

Reference
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