A Presentation: Analyzing Social Media's Effect on Modern Politics

This presentation examines the multifaceted role of social media in contemporary politics, highlighting its impact on voter engagement, campaign strategies, and political discourse. It discusses how politicians leverage platforms like YouTube, Facebook, and Twitter to connect directly with voters, circumvent traditional media channels, and raise funds efficiently. The presentation also addresses the importance of monitoring social media for public sentiment, adjusting campaigns in real-time, and mobilizing support through online petitions. Ultimately, it argues that social media has made candidates more accessible and accountable, while also enabling them to carefully control their public image through real-time analytics and cost-effective broadcasting.

SOCIAL MEDIA ON
POLITICS

INTRODUCTION:
• Usage of social media in the politics involve YouTube, Facebook and
Twitter.
• These have drastically altered the method in which different campaigns
are been run.
• This has also changes the way people make interaction with elected
officials.
• In the following presentation, the social media on politics is
demonstrated.

CONTACTING WITH VOTERS DIRECTLY:
• Different social media tools permits the politicians to directly speak with
the voters very quickly.
• Further, it permits to circumvent conventional proves to reach voters with
earned media and paid advertising (Guess et al. 2019).

MAKING ADVERTISING DESPITE PAY FOR THE
ADVERTISING:
• It is common for the political campaigns to develop commercials and then
publish free on YouTube apart from extra payment for the time on radio or
television.
FUNDRAISING:
• There are few campaigns that use the ‘money bombs” for raising huge
volume of cash in short period of time (Highfield 2017).

GETTING FEEDBACK:
• There are various campaigns
hiring employees for monitoring
channels of social media for
negative reactions and then scrub
any aspect that are unflattering.
• Many campaigns that are well run
at resent engage people
irrespective of whether the
feedback is positive or negative.

WEIGHING OPINION OF PUBLIC:
• Value of social media lies in the
immediacy.
• The campaigns and politicians perform
nothing absolutely despite knowing
how the moves and policy statements
can be played among electorate.
• Further, politicians are able to adjust
the campaigns as per that in real time.
• This is without the usage of expensive
polling or consultants that are of high
priced (Kwak et al. 2018).

POWER OF MANY:
• The tools of social media
permits to join the petition of
government and elected
officials.
• Here, they leverage the
amount against effects of
monied particular interest and
powerful lobbyists
(Richardson Jr 2016).

CONCLUSION:
• Thus it is seen that prevalence of social media at the area of politics has
made the candidates and elected officials to be accessible and
accountable to the voters. Besides, the capability of publishing contents
long with broadcasting that to million people very fast permitted the
campaigns to control the images of the candidates carefully. This lies on
the basis of rich sets of different analytics under real time and with no
cost almost.

REFERNCES:
• Guess, A., Munger, K., Nagler, J. and Tucker, J., 2019. How accurate are
survey responses on social media and politics?. Political Communication,
36(2), pp.241-258.
• Highfield, T., 2017. Social media and everyday politics. John Wiley & Sons.
• Kwak, N., Lane, D.S., Weeks, B.E., Kim, D.H., Lee, S.S. and Bachleda, S.,
2018. Perceptions of social media for politics: Testing the slacktivism
hypothesis. Human Communication Research, 44(2), pp.197-221.
• Richardson Jr, G.W. ed., 2016. Social Media and Politics: A New Way to
Participate in the Political Process [2 volumes]. ABC-CLIO.