Unit 46 - Social Media Practices: Business Development and Promotion

This report examines social media practices for business development, focusing on their impact on brand awareness, customer engagement, and overall business growth. It discusses key concepts of social media, the influence of business and cultural factors, and the use of various platforms like Facebook, Twitter, and LinkedIn for communication objectives. The report evaluates the effectiveness of social media in building relationships between businesses and customers, analyzing how organizations use these platforms to develop and promote their business aims, particularly in the context of a marketing agency like Bloom. It also critically assesses the areas of greatest influence for different social media platforms, providing a comprehensive overview of their role in modern business strategies. Desklib provides access to similar solved assignments.

Unit 46-Social Media
Practices

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................2
MAI N BODY.................................................................................................................................3
Explain the key concept of social media for businesses..............................................................3
Discuss the influence of business and cultural factors on the development of social media......3
Explore the use of social media platforms for different communication objectives...................4
Discuss the impact of different forms of social media on brand awareness and consumer
engagement..................................................................................................................................5
Evaluate the use of social media, in the relationship between businesses and customers...........7
Critically evaluate different social media platforms to identify their areas of greatest influence
.....................................................................................................................................................7
Critically analyse how social media is used by organisation to develop and promote business
aims..............................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Social media practices are important for small medium sized and start up business to
interact with audience and it helps marketers to increase revenue, sales, customer base and brand
value of their company (Bizzi, 2020). Social media is a platform that includes applications and
websites which focus on interaction, communication, collaboration, content sharing and
community based material. In the context of Bloom, it was founded in 2017 and there are around
10 employees. It is a marketing agency which provides advertising, event marketing, branding,
social media marketing and content marketing services to small companies.
The report covers key concepts and features of social media in different creative media practices.
Further it explains the uses of social media and their impact on market and audience.
MAIN BODY
Explain the key concept of social media for businesses.
Social media is a digital platform for communication which allows people and businesses
to interact with customers and share proper information to promote their product and services. It
helps marketers of Bloom to reach their target audience better, generate digital networks to sell
and promote their marketing services. It is most simple and effective tool of marketing for
Bloom to promote their agency (Cao and Ali, 2018). The concept of social media in reference of
Bloom are as follows;
 User profile: It is a collection of personal information and settings related with a user
which includes important information which is used to identify a person. It contains age,
name, photograph and background and experiences of the director, employees, marketer
and manager of Bloom on their profile of social media.
 User generated content: It is also known as consumer generated content related to the
brand of company which is created by individual who are not an employee of business. It
contains public review, information, podcast, video and blog of an individual or regular
customer about the marketing services of Bloom on social media account.
 Social networking: It connects people with other businesses and individuals through
allowing them to share ideas, information and texts. Marketers of Bloom can use social
networks to promote their marketing services, to increase brand value and to answer
consumers concerns or queries (Desjardins, 2021).

Discuss the influence of business and cultural factors on the development of social media
The development of social media has influenced by people intellect and their desires for
communication or interaction with each other as well as fuelled by progression in marketing
technology of companies. The influence of business and cultural factors on the development of
social media are shown below:
 Emergence of E-commerce: It is an online platform of selling and buying goods or
services. the manager of Bloom conduct their operations of business online by
developing their website of marketing services. As a result, the growth in e-commerce
business leads the development of social media (Estlund, 2021). Social media advertisement: It refers to the advertisements on social media platform to
provide informations to users. The marketer of Bloom promotes their marketing services
on digital platform to spread awareness about their services to target customers which
rises the use and development of social media.
Impact of influence of distinct cultural factors
Most of people in the world are the users of social media which increase the trend and
development of social media in past recent years. People use social media for e gaming and
digital interaction are as follows:
 E-gaming: It refers to electronic based games which is played online by one or more
players. The marketers of Bloom add games on their websites to increase the engagement
of people in the agency. The increased involvement of people in games fuels to
development of social media (Gligor, Bozkurt and Russo, 2019) .
 Digital interaction: It is a communication between organisation with partners,
employees and customers through digital technologies. The mangers of Bloom use
various techniques of digital technology like emails and video calls to share information
about their services to user which leads development of social media.
 Culture of consumerism: Consumer cultures refers to a theory according to which
modern human society is strongly subjected to consumerism and stresses the centrality of
purchasing commodities and services. It is analysed that around 1% of consumers'
purchasing decisions are influenced by their friends' social media posts. Moreover, 66%
of consumers have been inspired to purchase from a new brand after seeing social media
images from other consumers.

Explore the use of social media platforms for different communication objectives
There are various social media platforms such as Facebook, Twitter, LinkedIn are
available for marketers of Bloom to promote digitally for social networking, brand building and
segmentation of their marketing services to target customers. The use of these platforms in
references to Bloom are discuss below:
Facebook: It is most common social media platform for doing business online. It
provides various features like chatting, creating pages for marketing and forming groups to
raising funds or information. By creating company's page on Facebook the marketers of Bloom
communicate and promote their services to target customers. It helps them to create social
networking and connection with customers or users which increases their brand value among
audience in target market.
Twitter: It is social media site for business and users to communicate and stay connected
by exchange of frequent and quick messages of their point of view. It contains videos, links,
photos and text. The marketer of Bloom post videos about their services as well as link of online
website of company on their personal twitter account. By this they provide all the essential
information to the followers and get reviews of customers about their services to improve the
quality of performance. It helps marketers to create healthy connection with users for building
their brand value in existing market.
LinkedIn: It is online services which operates through mobile apps and websites. It is
generally used for employments and professional networking. The manager of Bloom use
LinkedIn to search and recruit for best employees who are perfect for vacant job. It helps
manager to build their connection and reputation of company by providing details about their
services on LinkedIn profiles (Lukito, 2020).
Discuss the impact of different forms of social media on brand awareness and consumer
engagement.
Social media includes various tools like Facebook, Twitter, Instagram and Blog which
has great impact on brand awareness and consumer engagement of company. By using these
tools the marketers of Bloom can promote their services on digital platform which increase their
brand awareness and consumer engagement. The impact of social media tools in the context of
Bloom are shown below:

 Facebook : It is most popular social networking site in world which has around billions
of user. It helps the managers to spread awareness about the brand with its users as well
as increase the engagement of customers in their services. It allows managers to
understand the taste or demands of customers and improve their quality of goods and
services for the solution of various problems. It also allows customers to post comments
about their thoughts on goods and services on company's page. In Bloom, the marketers
creates page of marketing services on Facebook and allow customer to share reviews
about their services. It helps markets to connect with customers better and answer their
queries and suggestion. By this they spread awareness about their marketing services
among users easily as well as customer get more involved through daily updates.
 Twitter: It is social media site for business and users to communicate and stay connected
by exchange of frequent and quick messages of their point of view. It contains videos,
links, photos and text. It has great impact to increase the brand awareness among users as
well as through this customer can participate more in operation of their interested
business. The marketer of Bloom can post details about their various marketing services
on their Twitter account to spread awareness of digital marketing among users. As well
as customers also participate by giving their reviews and suggestion of their experiences
on the comment section of post which increases the communications or connections
between company and customers.
 Instagram: It is most common social networking sites among youth of the world. It
allows users to share photos and videos to spread their ideas, concepts, thoughts and view
point among large audience. It helps various small business to promote their product and
services by videos, collaboration with influencers, photo of their products with large
number of consumers. People love to sharing and seeing positive communication
between brands and customers. Through social media people get to know about the use
and type of various new ideas and concepts. The marketers of Bloom share information
about their services by collaborating with small influencers on Instagram to spread
awareness among more people as well as followers of these influencers can get to know
more about these marketing services. So, they can use it in their future as well as give
their ideas and review about these services (Prestridge, 2019). This provides
opportunities to Bloom to increase their customer base and brand value for future growth.

Evaluate the use of social media, in the relationship between businesses and customers.
Social media is used by businesses and general people to share information with each
other on their personal social networks. By using various social media platforms like website, the
marketers of Bloom can promote and interact with customers better which increase their sales
and customer base. It helps marketers to spread awareness about their services to more
customers. It has disadvantage also, it is time consuming and difficult to manage for marketers of
Bloom to interact with large number of users (Humphreys, 2018).
Critically evaluate different social media platforms to identify their areas of greatest influence
The different social media platforms are Facebook, Twitter and Instagram used by the
marketer of Bloom to promote their marketing services among large number of users of these
platforms. All these platforms have great impact on increasing the customer base of company.
Facebook: It has great impact on the growth of sales, profit, market value and customer base of
Bloom. The marketer use Facebook by creating page of company to promote their services
which leads to enhance their customers, profits, views and brand value in market.
Twitter: Through post and share link of company's website the marketer of Bloom can increase
their customer connection, loyal customers base and networks with various parties which helps
them to generate maximum profit in future.
Instagram: It is one of the most important tool for marketer of Bloom to promote their services
among youth. By this they increase their followers which promote their services among their
relatives. It allows them to connect better with their customers and get positive reviews to
increase the brand value of company (Sanbrooks and Brown, 2021).
Critically analyse how social media is used by organisation to develop and promote business
aims
The marketers of Bloom use various social media platforms such as Facebook, Twitter
and Instagram to promote their business services. By this they develop various future plan to
grow in another market and take suggestion from customers comments to improve their quality
of services for maximum profit (Zappavigna, 2018). They creates, pages, websites and videos
about their services to give information to customers for achieving their organisation goals. The

main aim of Bloom to helps various small businesses to promote their products through digital
marketing. They share this information on their websites to spread objectives among users.
CONCLUSION
As per above report, it is concluded that social media is a important tool for business to
interact with audience and it helps marketers to increase revenue, sales, customer base and brand
value of their company. By using various platforms like Facebook, Twitter, LinkedIn, Instagram
marketers of company can promote digitally for social networking, brand building and
segmentation of their product and services to target customers. It helps company to reach more
customers and create maximum profit for future growth. The business and cultural factors has
great impact on the development of social media in recent times.

REFERENCES
Bizzi, L., 2020. Should HR managers allow employees to use social media at work? Behavioural
and motivational outcomes of employee blogging. The International Journal of Human
Resource Management. 31(10). pp.1285-1312.
Cao, X. and Ali, A., 2018. Enhancing team creative performance through social media and
transactive memory system. International Journal of Information Management. 39.
pp.69-79.
Desjardins, R., 2021. Translation and social media. In The Routledge Handbook of Translation
and Media (pp. 415-431). Routledge.
Estlund, K., 2021. A Media Archaeology of Online Communication Practices Through Search
Engine Social Media Optimization (Doctoral dissertation, University of Oregon).
Gligor, D., Bozkurt, S. and Russo, I., 2019. Achieving customer engagement with social media:
A qualitative comparative analysis approach. Journal of Business Research. 101. pp.59-
69.
Humphreys, L., 2018. The qualified self: Social media and the accounting of everyday life. MIT
press.
Lukito, J., 2020. Coordinating a multi-platform disinformation campaign: Internet Research
Agency activity on three US social media platforms, 2015 to 2017. Political
Communication. 37(2). pp.238-255.
Prestridge, S., 2019. Categorising teachers’ use of social media for their professional learning: A
self-generating professional learning paradigm. Computers & education. 129. pp.143-
158.
Sanbrooks, J. and Brown, B., 2021. SOCIAL MEDIA USE AMONG 9-TO 11-YEAR-OLD
CHILDREN AND SCHOOL PRINCIPALS’LEADERSHIP PRACTICES. Social Media:
Influences on Education. p.65.
Zappavigna, M., 2018. Searchable talk: Hashtags and social media metadiscourse. Bloomsbury
Publishing.