Report on the Current Practices and Analysis of Social Media

This report provides an analysis of current social media practices, examining its various aspects and benefits. It begins with an abstract that highlights the importance of social media in today's world, particularly for younger generations and its role in direct client access. The introduction defines social media and its significance in information sharing and business promotion, including platforms like Facebook, LinkedIn, and YouTube. A literature review explores various perspectives on social media, emphasizing its role in communication, marketing, and building brand loyalty. The report discusses the features of social media, such as profile building, web addresses, real-time content uploading, and connecting with peers. Furthermore, it outlines the benefits of social media, including high connectivity, educational opportunities, promotion, noble causes, information updates, business reputation enhancement, crime prevention, community building, and issue resolution. Overall, the report offers a comprehensive overview of social media's current practices and its impact on individuals and businesses.

Current Practice Analysis for
Social media
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12548343757704532632.docx

Current Practice Analysis for Social media
Abstract
Social media is accessible and meeting smart audience of internet at current days. There are major
part of younger generations are major part of social media user population. It also opens the
possibilities of direct access to the clients without having third part intervention. In the end,
encourage the whole creation or sharing of the data, career interests and also thoughts through
virtual networks or virtual networks. This social media has different current practices and
accordingly including in a few big situations to provide selective points of interest to the clients. This
literature review will center on the point of social media and additionally the majority of its present
practices. These present practices help the business by defining a few authoritative objectives and
destinations. Social media is considered as important as it is highly customizable nature of social
media ads. Facebook allows targeting users by the things such as location, level of education and
industry that has purchase history. Presence of strong social media can be helpful to develop brand
loyalty. A report published by the Texas Tech University, it has been found that the brands with active
social media profiles contain social media profiles that has more loyal customers. It is not difficult to
imagine that the involving as well as interacting on the social media can be helpful to post on the
web. It is important to consider that social media will be helpful to stumble upon the process.
Introduction
Social media is a series of websites as well as applications designed in order to allow people sharing
contents quickly and efficiently. Most of the people define social media as applications on
smartphones or tablets. However, the misconception stems from the particular the most of the users of
social media as an application on smart phone. The social media study is the correct routine about
gathering and keeping information from every one of the sites of social media or websites and in this
way investigating those information for taking or settling on different business choices. The most
essential usage of the social media investigation is for digging the client supposition for supporting
advertising and different client services exercises. Social media has gotten overabundance change the
general purpose of perspectives of collaborations with peers, companions, clients and different other
individuals. Aside from the individual ease of use, social media is additionally utilized as a part of the
organizations for promoting items. The most noteworthy and prevalent person to person
communication destinations that are in current practice fundamentally incorporate Facebook,
LinkedIn, YouTube, Twitter, Instagram, Google+, Pintrest and Foursquare (Bridgstock 2018). The
entrance to a news and association with whatever remains of the world has turned out to be to a great
degree less difficult with the assistance of this web-based social networking. In addition, the social
media is in charge of bringing out more achievement in business by methods for showcasing any item
for the organization. The accompanying writing audit will center on the different vital highlights of
social and its present practices.
Literature analysis
Atanassova and Clark (2015) stated that social media is the best possible
gathering of a few channels of online communication that are exclusively
committed for the sources of info depend on group, noteworthy joint
effort, sharing of substance and better connections. The ability sharing
photos, events and opinions are transformed the method of life. The most
conventional methods for social media principally include a few social
segments like remark fields for the clients. Inside a particular business or
association, this social media is used for displaying the items, advancing
the brands, cultivating new organizations and notwithstanding interfacing
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Current practice analysis for BCO 6653 * Management of Information Technology 2
with their present clients (Ventola 2014). A standout amongst the most
noteworthy of this technology is web-based social networking. Social
media is the instrument or application for sharing data among different
individuals. The important accumulation of different strategies, aptitudes,
procedures and systems that are used for legitimate generation of
services and products in the ideal achievement of objectives and goals is
known as technology. The right use of social media marketing strategy
can be helpful to gain competitive benefits. The social media-marketing
arena is one of the level playing fields. However, several organizations
start social media marketing. People as well as brands are considered as
important for people and take attention for the tactics.
Technology has procured the whole world by upgrading a few favorable
circumstances or advantages for its clients. The most current type of this
technology is the development and also advancement and additionally
usage of the essential devices. This kind of social media essentially
includes different systems service sites, for example, Facebook and
Twitter; notwithstanding bookmarking sites, for example, Reddit. There
are different favorable circumstances of this social media and in this way;
the issues with this technology are likewise looked by the clients.
The broad definition of social media covers a wide range of tools that are
available at current days. The key point of interacting is the website that
allows the comments as add on to the content of site and probably not as
social media. The tools of communication are well-known social media
tools. There are also tools that are used daily basis and have social
impact. For an instance, Wikipedia is one of the collaborative tool that can
enable people updating as well as viewing online encloypedia On the
other hand, Google docs allows several people sharing and editing
documents online like text document and spreadsheets. While reviewing
the opinions seem to communicate as well as blog sites. Hence, it is
required to develop individuals and organizations that may not allow the
process. E
Definition of Social Media
Mattoni and Treré (2014) commented that social media is the most used
stage for communication through the association of Internet. The absolute
most basic kinds of social media association chiefly include sharing of
different connects to any intriguing and critical substance. Different
clients and open updates to a specific profile like including data or
information on the current activities or exercises and area of the
information share these. The outsiders, sharing media like photographs,
posts, deliver it and recordings, posting own purpose of perspectives,
remarking on the different posts, refreshes, photographs, connections and
recordings.
Features of Social Media
Social media is considered as a standout amongst the most vital and
additionally critical necessities currently. Every one of the clients in the
end arrange for social means of the gathering. Social media contain
different highlights with it. The most vital features of this social media are
as per the following:
 Building Profiles: The clients of the social media are in the end
requested entering the greater part of their own subtle elements,
for example, names, addresses, schools, universities, date of birth,

Current practice analysis for BCO 6653 * Management of Information Technology 3
different instructive capability and expert points of interest and
some more. The specific site at that point is in charge of mining all
the individual information or data with the reason to associate with
different people.
 Web Address: It turns into their extraordinary web personality
(Greenhow and Gleason 2014). The clients in this way can share and
additionally post every one of the substance on the particular web
address.
 Uploading Content in Real Time: The clients are given appropriate
devices and procedures for posting legitimate substance inside
ongoing. The substance could either be content, sound, video,
pictures or any representative likes or aversions. Because of the
contribution of ongoing, the social media is to a great degree well
known for its clients.
 Connection with Peers: The fourth critical normal for the social
media is the association with companions or companions. The
clients are supported for posting a wide range of expert and
individual reports with respect to themselves (Thach et al. 2016).
The site of social media is consequently turning into an imperative
stage for the association of companions and relatives.
Facebook and Youtube can dominate landscape as one of the notable
majorities of the US adults. On the other hand, it is required to stand out
and share the same platform as well as using the sites. Social media
extends beyond of Facebook. Video sharing site like Youtube includes
several social components. It is not traditional social media platform that
can be helpful for the users.
Benefits of Social Media
There are different favorable circumstances or advantages of this social
media. These preferences are given underneath:
 High Connectivity: The first as well as premier favorable position
of the social media is to a great degree high availability. The whole
network in the whole world is to a great degree progressed and
subsequently the clients can without much of a stretch interface
with all other individuals.
 Providing Education: social media is helpful since the instructors,
the understudies are being profited from this, and subsequently the
specialists and experts could without much of a stretch access the
data or information through the social media.
 Prompting Promotion: The following noteworthy favorable
position of the online networking is that it helps in advancing any
business, item or administration. Since, the whole world is available
to the clients (Moreno et al. 2015). These aides in making the
organizations amazingly gainful and furthermore more affordable as
the greater part of the costs that are made over a particular
business are for the reasons for commercial or advancement. This
could be effectively diminished by continually and in addition
frequently getting included on a web-based social networking stage
for the fruitful association with the intended interest groups.
 Noble Cause: The following critical advantage of the online
networking mostly includes the necessity of honorable aim. This
specific kind of stage is likewise used with the end goal of

Current practice analysis for BCO 6653 * Management of Information Technology 4
respectable purpose. For an illustration, the entre idea of
advancement for the social welfare exercises or gifts for the poor
individuals is to a great degree critical respectable purpose and this
is effortlessly finished with the assistance of online networking.
Since, every one of the general population are associated on the
Internet; these sorts of causes could be effectively advanced.
 Information and Updates: The third noteworthy advantage of the
social media is the data and additionally refreshes. The clients can
without much of a stretch refresh about themselves from the most
recent happening and happenings in the encompassing. TV and the
print media in present day days are one-sided and accordingly do
not pass on any obvious message (Brown et al. 2016). With the use
of social media, the realities could be effortlessly acquired as is the
genuine data in the wake of doing significant research.
 Enhancing Business Reputation: Richards (2016) stated that the
positive remarks with respect to any organization encourage the
business to develop and build up the generosity and deals. Every
one of the general population are free in partaking in sharing their
perspectives over the social media and hence affecting inspiration,
when the great words are being shared.
 Helping Government and Security Agencies for overcoming
Crime:
The following essential preferred standpoint of the social media is that
they help the legislature and additionally every one of the organizations
in battling wrongdoing or such issues. A standout amongst the most
preferences of this social media because of the nearness of this specific
favorable position, social media turns out to be expressly critical and
imperative for every one of the clients.
 Helping Building Communities: Another noteworthy favorable
position of the social media significantly includes helping in building
any group. Social media is capable in the best possible working and
in addition investment of the group regardless of the religion and
henceforth talking about or finding out about their purpose of
perspectives.
 Helping for Issues: the last critical preferred standpoint of the
social media fundamentally includes helping every one of the clients
for their issues or issues. The issues or the issues could be
effortlessly imparted to the group for getting help and legitimate
rules (Kavada 2015). Since, the whole world is associated; the
assistance could be as far as either cash or counsel. All the
previously mentioned favorable circumstances or advantages make
the whole idea of social media critical for their clients.
Limitations of Social Media
Regardless of having all these critical focal points, there are probably the
most noteworthy detriments.
Cyber Bullying: It is considered as one of the most unsafe inconvenience
or test of using this social media is digital harassing. Every one of these
dangers and terrorizing messages inside the social media are utilized for
making any kind of uneasiness inside the public and particularly for the
adolescent age. According to the insights, around 30% of the aggregate
youngsters worldwide have been the significant casualties of digital

Current practice analysis for BCO 6653 * Management of Information Technology 5
harassing in their lives (Doub et al. 2016). As anyone could undoubtedly
make a phony record inside social media with the sole motivation behind
harassing a particular individual, they have the entrance to do anything
without being followed. It is to a great degree hard to find somebody, who
is harassing a man. Different dangers, difficulties and bits of gossip could
be effortlessly sent over the system to the majority with the motivation
behind making bedlam and inconvenience inside the public.
Hacking: The second burden of the use of social media is hacking. The
individual information and additionally protection is effectively hacked
and in addition shared over the Internet. This kind of action is in charge of
making money related misfortunes for the general and loss of the
classified information and individual life (Marwick and Boyd 2014). In the
end, the wholesale fraud is again a standout amongst the most
imperative issues, which gives or gives significant misfortunes to any
client by just hacking all the individual records
Addiction: This kind of dependence additionally squanders the season of
the people for being used by any gainful action or assignment. Every one
of the young people are exclusively influenced by this factor and
consequently when they get included with the compulsion of social media;
they are in the end totally cut off from the general public
Security and Privacy Issues: In the present mechanical world, there
are different security organizations that are approaching the individual
records of the general population. This could be to a great degree
defenseless for the protection of the clients as they don't have any
security of the information (Luo et al. 2015). The secret data frequently
turns out to be expressly hard to be secured for the clients and they
endure different risky circumstances.
Reputation: Every one of the organizations could likewise language
significant misfortunes over the terrible notoriety that is being passed on
the social media. This kind of loss of notoriety could even reason the loss
of lives.
Issues of Health: Another vital weakness of the social media is the issue
of wellbeing. The over the top ease of use of this social media could even
have any negative effect on the wellbeing. Visions, corpulence and
influence to the cerebrum are the real issues for the heath issues of the
clients.

Current practice analysis for BCO 6653 * Management of Information Technology 6
Literature analysis summary
Social media is a standout amongst the most essential and critical stages to show or express the
purpose of perspectives of the clients. These highlights, focal points and negative marks of social
media (Rohm et al. 2015). The different big purposes of the writing survey specified above
predominantly contain the highlights, points of interest and disservices of this specific stage. These
different disservices have turned out to be significant issues for the public.
Current Practice Section
In spite of the fact that, CIO.com has revealed the darker sides of the advanced contemplative people,
there are different inclined perspectives or even political predispositions. In the last a long time of
presidential race 2016, it has turned out to be certain that the social media could be to a great degree
hazardous or effective for the general.
Figure 1: Mindmap of Current Practice Analysis
(Source: Created by the Author)

Current practice analysis for BCO 6653 * Management of Information Technology 7
Facebook is as confronting real issues after the outrage of Cambridge Analytica scandal (CIO.com
2018). The majority of the clients have erased their profiles from this prominent social media site,
which likewise incorporates any semblance of Elon Musk. Anand Mahindra, the Chairman of
Mahindra Group has subsequently prescribed the Indians in drawing out their social media website
recommendations and thoughts and he will help them with the primary capital.
Samsung is amidst a solid fight with the association of Apple for the matchless quality of PDA. One
of these strategies is the point at which the South Korean association takes a gander at the edge from
the shoppers of their social media exercises. This organization uses a critical investigation stage for
increasing moment bits of knowledge and the definite reports about the discussions.
Comparison of Literature and Current Practice
The correlation between the writing of social media and its present practice is given beneath:
Different sites, visit rooms and message sheets give the correct involvement, which is portrayed as the
social media; nonetheless, this specific term is all the more unequivocally and effectively perceived
with sites, for example, Facebook, Twitter, LinkedIn, Digg and some more. Social media is in the end
seen as the improvement of Web 2.0 for specifying the way this is established on the center idea of the
client driven and intelligent Web. On the other hand, in current practices, these stages are used for
political advantages or authoritative displaying (Schwartz. and Halegoua 2015). The President even
uses this media to draw out his purpose of perspectives and in this manner; they ought to be
appropriately secured..
Social networking like Facebook, Twitter as well as MySpace become
powerful marketing as well as communication tools. It is believed that
using the channels for communicating with the customers is considered as
good habit. The websites offer different sized business those access
clients are available. It is significant for managing social networking tools
easily and related communications. Social media posts are used for
driving targeted traffic. In addition, social media is useful to boost the SEO
sites. Search engine crawlers understand that the pages are constantly
gaining traffic and floating out. Hence, social media is considered as the
best tool in order to connect with people. Proper use of social media is
helpful to lead real relationship developing. The part of social media like
Twitter as well as instagram marketing is efficient.

Current practice analysis for BCO 6653 * Management of Information Technology 8
Conclusion
Every one of the clients of the services of social media through the advances that is online like
computers, computers and work areas or even PDAs. At the point when every one of these services are
locked in, the clients could without much of a stretch make the to a great degree high intuitive stages
with which the different groups, associations and people could undoubtedly share, examine, adjust and
also make the client created or any beforehand produced substance. These substance are in the end
posted on the web and accordingly the unavoidable and generous changes are made for the sole
motivation behind imparting inside the groups, people, associations and organizations.
The absolute most highlights or attributes of this social media primarily incorporate nearness of
intuitive Web 2.0 applications, client produced substance like remarks, instant messages, posts,
computerized recordings, advanced photographs or information by means of each online
communication, formation of different profiles. These are totally benefit particular, advancement of a
few online informal communities with the assistance of association of the client's profiles with every
one of the gatherings and people. The adjustments among the social media primarily allude to the
immense communication procedures that the associations and people are using. The present practice
in social media is not quite the same as the customary parts.
References – Literature
Atanassova, I. and Clark, L., 2015. Social media practices in SME marketing activities: A
theoretical framework and research agenda. Journal of customer behaviour, 14(2), pp.163-
183.
Bridgstock, R.S., 2018. Educational practices for employability and career development
learning through social media: Exploring the potential of LinkedIn. In Practice Futures For
the Common Good. Sense-Brill Publishers.
Brown, C., Czerniewicz, L. and Noakes, T., 2016. Online content creation: looking at
students’ social media practices through a Connected Learning lens. Learning, media and
technology, 41(1), pp.140-159.
Doub, A.E., Small, M. and Birch, L.L., 2016. A call for research exploring social media
influences on mothers' child feeding practices and childhood obesity risk. Appetite, 99,
pp.298-305.
Greenhow, C. and Gleason, B., 2014. Social scholarship: Reconsidering scholarly practices in
the age of social media. British Journal of Educational Technology, 45(3), pp.392-402.
Kavada, A., 2015. Creating the collective: social media, the Occupy Movement and its
constitution as a collective actor. Information, Communication & Society, 18(8), pp.872-886.
Luo, N., Zhang, M. and Liu, W., 2015. The effects of value co-creation practices on building
harmonious brand community and achieving brand loyalty on social media in
China. Computers in Human Behavior, 48, pp.492-499.
Marwick, A.E. and Boyd, D., 2014. Networked privacy: How teenagers negotiate context in
social media. New Media & Society, 16(7), pp.1051-1067.

Current practice analysis for BCO 6653 * Management of Information Technology 9
Mattoni, A. and Treré, E., 2014. Media practices, mediation processes, and mediatization in
the study of social movements. Communication theory, 24(3), pp.252-271.
Moreno, A., Navarro, C., Tench, R. and Zerfass, A., 2015. Does social media usage matter?
An analysis of online practices and digital media perceptions of communication practitioners
in Europe. Public Relations Review, 41(2), pp.242-253.
Richards, J., 2016. 7 Netnographical methods and the challenge of researching hidden and
secretive employee social media practices. Handbook of Qualitative Research Methods on
Human Resource Management: Innovative Techniques, p.92.
Rohm, A., Hanna, R. and Crittenden, V., 2017. Connecting Social Media and Traditional
Media: Best & Worst Practices. In The Customer is NOT Always Right? Marketing
Orientationsin a Dynamic Business World (pp. 919-919). Springer, Cham.
Schwartz, R. and Halegoua, G.R., 2015. The spatial self: Location-based identity
performance on social media. New media & society, 17(10), pp.1643-1660.
Thach, L., Lease, T. and Barton, M., 2016. Exploring the impact of social media practices on
wine sales in US wineries. Journal of Direct, Data and Digital Marketing Practice, 17(4),
pp.272-283.
Ventola, C.L., 2014. Social media and health care professionals: benefits, risks, and best
practices. Pharmacy and Therapeutics, 39(7), p.491.

Current practice analysis for BCO 6653 * Management of Information Technology 10
References – Current Practice
CIO.com (2018). . 2016's biggest social media stories. Retrieved 2 May
2018, from http://www.cio.in/news/2016s-biggest-social-media-stories
Appendix One