Social Media Strategy and Practices: A Report for Space Digital

This report analyzes social media practices within the context of Space Digital, a Manchester-based digital agency. It begins by introducing the company and its objectives, then delves into the core concepts of social media, including interactivity, user-generated content, and the relationship between businesses and consumers. The report explores the development of social media and its impact on business and culture, highlighting the benefits of social media marketing. It examines the impact of different social media platforms and how Space Digital utilizes them to communicate with consumers, build engagement, and enhance brand awareness. Furthermore, it critically analyzes how the company can leverage social media to achieve its business goals, including developing a comprehensive social media strategy encompassing market research, competitor analysis, content strategy, and performance metrics. Finally, the report evaluates the proposed social media plan and strategy, supporting the objectives and aims of the social media strategy, and concludes with a summary of the key findings and recommendations.

Social Media Practices

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Give Introduction to selected SME and also describe brief description of background of
organisation along with their objectives?...............................................................................3
3. Briefly describe the development of social media suggesting how business as well as
culture factor have tends to be contributed?...........................................................................5
As there are so many benefits of engaged in social media marketing few examples of these are
as follows................................................................................................................................5
4. discuss the impact of different social media platform to identify how organisation utilise
social media to communicate with consumers, develop social media consumer engagement in
term to enhance brand awareness to identify their influence weith in their audience and
market?...................................................................................................................................7
5. Analyse critically how company can benefit from social media to enhance their business
aims?.......................................................................................................................................8
6 There is requirement to develop a social media strategy in context to selected organisation
in terms to market research, competitors analysis, aims and objectives, content strategy, for
social media analytic metric required, content creation, scheduling , monitoring?...............9
7. Critical evaluation on Social Media plan and Strategy with support to objectives and aims
of social media strategy?......................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Social media involves various type of application and websites which tends to design for
the purpose to permit audience to share photos, content, videos quickly. Large part of audience
access it through smartphone apps. Like Twitter is famous for sharing links and to convey short
message in written. On the other hand TikTok , Instagram are built to optimise videos & photos.
As users of social media can easily be find other users whom they are interested to comment or
follow. Whereas social networks have great specialisation in terms to making connections,
exchanging views, ideas, and thoughts. It is short attention span media as it scroll quickly no. of
post at a time. The topics that were included in this report are description of key concept &
features of social media in context to creative media practices. What are use of social media and
how it make impact on media and on audience, Development of social media strategy for
creative media organisation on the basis of users research, market, customer need. At last it
formulate social media plan in this project (Carrigan, M., 2019)
MAIN BODY
1. Give Introduction to selected SME and also describe brief description of background of
organisation along with their objectives?
The company which was selected in this project is “Space Digital” .In year 2011 it was
incorporated. It is based on marketing & advertising industry. It employs around ten employees
in the organisation. This is Menchester based Digital agency having specialisation in the field of
search engine marketing. It is an award winning film and visual effects company based in
Manchester, United kingdom , it works with famous brands as well as with TV shows It has
different production, CGI, motion graphic, editing, et. Web designing, branding, e mail
marketing, instagram ads, social media management etc. Official they are consider as partner of
Google.
2.With regards to business briefly discuss the key concept of social media, in context to the
chosen organisation and also explain other creative media business, including interactivity.
Evaluate use of different social media in terms to relationship between business to consumer?

Social media marketing is most powerful tool for all sizes business to reach large part of
audience. Through social media customers are easily interact with so many famous or new
brands. Few examples of social platforms are Instagram, social media, twitter, Facebook as these
sources provide remarkable success to business. This tends to create devoted brand advocates
which leads to high sales and revenues. It is a type of internet marketing which includes creating
as well as to share contents in order to gain marketing and branding based objectives. It involves
various different type of activities such as videos, posting text, image updates and some other
contents also which attract and engage large number of people. The marketing on social media
supports in achieving so many goals like raising brand awareness, building conversation with
large part of audience of different locations. In context of Space digital, this company also use
various social media practices which can help to improve the working and performance of the
organisation. Company used various social media platforms to promote their business like
Facebook, Instagram, Twitter and LinkedIn etc. The bigger engagement on these network , it
becomes easier to achieve some other marketing goals also (Cosentino, 2020). Social Media five
basic concept are explain in below mentioned in detail as these are as follows:-
 In some ways channels of social media are similar and in few cases these are
different: Today the popular channels of social media are Linked in, Instagram,
Facebook, twitter etc. these channels have certain similarities on the other hand some
have less similarity. For example Insta and FB are consider as most visual medium with
respect to content consumption pattern. For informative content like updates or news the
platform twitter is most commonly used to serve the purpose. To share daily life
moments snapchat is mostly used by people (Craig, 2019)
 Particular behaviour are exhibit by people on different channels of social media. It is
commonly observe that in same post modification is done and on various platforms
shared differently.
 Communication as well as marketing basics are still to apply : With these basics
many brands recognise as well as curate their content with insights as the brand who
easily understand this are running fast as compare to others.
 Social media is not conversion channel but it is a conversation: To make interaction
with audience , users come to these respective channels. As they share their experience

on it and many times they read others experience also. The people are not to force to
purchase services or product in these communication channels (Cunningham, 2020)
 Generally it is a visual medium: As video & image consumption are most common
trends that observe currently it is only due to increasing availability of various visual
contents.
Example of Social Media Concept
The description of social media concept in term of Space Digital are given below -
Interactivity of social media -
It is considered the key component of the social networking that involved interaction
among the various individual in online social platform. Social media sites create an effective
platform for the users and allow the interactive and effective communication between one to
another person via various websites and platforms.
Interactivity of the social media provide different way that can help people so that they
can easily share their information and communicate with each other. Space Digital use various
way to communicate and provide their information to the people so that they can easily interact
with their customers and clients. Company mainly focus on various type of social media like
Facebook, Twitter, Instagram and LinkedIn. With the help of these platform, company paisley
advertise their companies services and attract various customers and clients effectively.
User Generated Content (UGC) - It is mainly consider content like text, images, review and
video that basically created by the people , customers and employees. In context of companies,
they will share and maintain UGC (User Generated Content) on their own social media
websites ,. accounts and another social media channels. Space Digital also use UGC and share
the content on their own websites and accounts. UGC can help to enhance the authenticity and
help to create loyalty and trust which is also useful in purchasing decision for the people.
 User profile: it is a visual display of personal data associated with specific user or a
customized desktop environment . a profile refers therefore to the explicit digital
representation of a person.
 Community /interest driven activities: It plays a huge role in the learning and skills
development. These activities include work based learning, leisure activities, community
awareness and independent living activities.

 Use of social media in the relationship between business to consumer: as different social
media platform such as instagram, facebook, twitter, helps to increase the customer base
because in the modern world most of the people are engaged or updated in social media.
Therefore organisation can easily expand their business by giving advertisent in the
following platforms which helps to attract large number of audience.
3. Briefly describe the development of social media suggesting how business as well as culture
factor have tends to be contributed?
As there are so many benefits of engaged in social media marketing few examples of these are as
follows
Influences: Social media helps in influencing audience towards their brand it helps to
regain the customer by gaining various ideas as it is observe that the company who has this type
of power can only become industry leaders. These sites are come up with high in SERPS ,
mostly it considered as authority domains So the organisation Space Digital use social media to
serve this purpose (Denton , 2019)
Free advertising and marketing: As companies spent huge time in making smart
policies and strategies for marketing. Also pay huge amount in advertisement to make their
product popular. Some times company suffers huge loss due to failure to choose correct mode to
advertise. If attractive or interesting advertisement is not provided than it reduce the chances of
target achievement. But social media is the only platform that do not attract any type of
payments as it advertise the product without charging any cost. With this marketing become
possible without devoting time on market as it is most convenient tool for marketing team of
Space Digital practice to promote their item and capture large part of audience in competitive
market.
Brand recognition is to be increase: if people show interest and following updates than
brand image is rise among audience , with this audience become familiar with the brand that
results to increase sales and revenues of the company Space Digital (Fuchs, 2019)
Leads to fair trade work: It eliminates the barrier and formalities that helps to run
business operations of the company smoothly. There is no insolvent of politics, strategies, it
includes direct relationship between producers and end-users. So with the help of social media
trading become fair in every prospects of business. It also not to involve large investments so

these tools are generally use by Space digital so that no amount is deployed by them for
marketing which indirectly increase profit margin of the company
Attract large number of customer directly: Twitter, FB, Linked Inn etc. are the source
due to which the brands directly comes in touch to large number of people. It is the source
through which company can easily increase social communities size.
Social media and universal connectivity
Social media and universal connectivity can help to allow the access of various portable
digital devices which can help for the development of the company because with the help of
social media, Space Digital can easily expand their business operation all around the world and
they can easily connect with other foreign country network and proceed their business
operations. For instance, Facebook initially used by the school and university students and now it
is an big example of universal connectivity.
Explain online journalism
Online Journalism help to create the content and also distribute it online. It is also
consider another type of journalism that mainly operate with the help of internet. Space
Digital used online journalism which can useful to publishing the various information
that are same as print & broadcast like newspaper, magazine and television.
Use Hofstede's cultural dimensions
Hofstede's cultural dimensions is a theory that proposed by Geert Hofstede. This theory can
help to understand the various culture across the countries and useful to identified that in
which way business operate across the various culture. There are six dimensions
considered this theory like Power distance, individualism vs. Collectivism, Masculinity
vs. Femininity, uncertainty avoidance index. All these dimensions used by Space Digital
so that company can easily maintain cross cultural activities.
4. discuss the impact of different social media platform to identify how organisation utilise social
media to communicate with consumers, develop social media consumer engagement in
term to enhance brand awareness to identify their influence weith in their audience and
market?
Social media is the best source to advertise product and create awareness among audience
. It serves so many purpose also. Few examples of social media platform are-

LinkedIn- with regards to professionalism no social networking channels beat Linked In.
LinkedIn is considered as community of business or workers who are interested to share as well
as to connect at professional level. It is most formal platform as compare to other. Decision
maker & influencer all are in Linked In , if you message to them than nit leads to another sale.
With the help of this recruitment is to be done as it connects employer and employee, make
available job opportunities to professional. In context to Space digital organisation their HR
managers choose the suitable candidate from linked In for the purpose of filling vacant position
of marketing (Jurgenson, 2020)
Instagram- In comparison to others it is a social network where majority of youngster are
below the age of twenty five. It is best communication channel for the companies whose target
audience are teenagers or young people. To increase their customer base the brand Space digital,
advertise their item having different designs in Instagram.

Whatsapp- It is most commonly used source of communication this tools tends to keep
the people in contact with each other. It is easy to operate so that any people can understand and
use it.
Facebook- It provide chance to convert their audience base to community. This tools is
used to promote new content so that visitors attract to our site. It is generally used to create
awareness through advertising so space digital introduce their designs on FB and attract different
location people that leads to increase sales and results business growth and survival.

Twitter- It offers their users steady stream of information from all over the internet. On
personal level Twitter can be used to connect family or friends. It can professionally be used as
networking tool so that people tends to remember.
YouTube- it is most popular channel of social media it engage all age group people as it
stands in second position in context to search engine. It communicates the messages and ideas to
large number of people of every age group by sharing videos. Various videos are uploaded by
Space Digital executives to advertise their items (Kozinets, 2019)

5. Analyse critically how company can benefit from social media to enhance their business
aims?
In the world of digitalisation it is necessary to concentrate on changes which make impact
on operations of business so to overcome with the issues various strategies are formulate and
implemented accordingly. The organisation Space digital focus on to increase their sales through
promoting brand value. For that purpose different forms of social media are explain in detail in
below mentioned bullet points as these are as follows:
Media sharing networks: this is form in which social media in which these helps in
generating leads , targeting, brand building etc. This sharing network are important to examine
so the marketing opportunities can easily access like snapchat , Instagram helps to share videos,
pictures, etc as it is most suitable tool to create awareness of brand (Leaver, 2020)
Book marking as well as content curation network: In this content of media, various
different videos as well as images are share by users The most effective method of channelizing
in regards to social media campaigns In context to Space Digital, executives or sales &
marketing executives uses different content curation networks after rely on Budget. This will be
useful in utilising marketing strategies effectively and build market for the company.
Social network: It is form of social media in which it comprises of different social
networks sites such as Facebook, Twitter, LinkedIn, etc. By accessing to these networks brand
promote & advertise themselves at appropriate level. In relation of Audio Always, they have
their own page on Facebook, Twitter as well as LinkedIn which helps them to share information
at larger scale(Malecki, 2020)
Social media / consumer engagement: In business, it is necessary to engage with
consumer engagement so that it is easy to achieve benefit. In relation of Audio Always, they
choose uses social network to get engage themselves with consumers, clients & employees
6 There is requirement to develop a social media strategy in context to selected organisation in
terms to market research, competitors analysis, aims and objectives, content strategy, for
social media analytic metric required, content creation, scheduling , monitoring?
The social media plays an important role in all the organisation. There has been made a
rapid growth within the context of all the areas that are varied and made with in. the social media

plays an important strategies that helps out to gain more customers and to receive more profit
from the market. As in order to make their product being aware to all the groups of customers the
companies use to choose the Facebook as in order to promote there new innovative ideas and
strategies that are aligned. The organisation can also nowadays choose the employees for there
companies by the help of LinkedIn as there seems that most of the employees been without even
reaching to the organisation just gain the jobs as the social media provides varies areas that
imparts to make the work easily been done. The one more major and the important social media
platform is the Natural motion as thus helps to know about the customers requirements and
through that any of the customers can purchase the product in according to there needs.
Thus, social media helps the people to attain the areas and the product of there interest by
making various advertisements of that and trying to make the achieved goals. There has been
analysed that all such things impacts the custime4rs as in this time where customers are not been
able to reach the physical stores then can easily approach any area through the social media.
There has been made that the organisation framed by the companies can record and maintain all
the areas and through all these various apps like Facebook and Natural motion the companies can
easily come to get the promotions and reach the needs of the client (Roberts, 2019).
Market Research
It is a process that help to analyse the viability of the new products and services with the
help of conduct market research and collect the information directly to the potential customers.
Market research can allow to search the target market and collect their opinion via review and
feedback . Space Digital also conduct market research to know the response of their clients and
customers. Company can take some suggestion and feedback through digital media platforms
which can help to improve the satisfaction level of the clients and customers.
Competitor analysis
To analyses the competitive factors it is essential to use Porter's five force model
which can help to identify the forces of this model on the social media and its business.
Competitive Rivalry – The force of competitive is high for Space Digital because every business
use social media platform so competition is increasing massively.
Threat of new entry – The threat of new entries is high because lots of companies and new
business are coming continuously because every business come on social media platform.