A Study on the Impact of Social Media on Online Purchases: Tesco

This dissertation investigates the impact of social media on online purchases within the UK retail industry, using Tesco as a case study. The research includes an introduction outlining the background, research aims, and objectives. A literature review explores the significance of social media, its impact on Tesco's online purchases, and associated benefits. The methodology section details data collection, sampling, and research choices, including a Gantt chart and risk register. The risk register identifies and mitigates potential risks. Ethical considerations are addressed, including consent forms and data protection. The study aims to provide insights into how social media influences consumer behavior and online sales within the retail sector. The conclusion will be added to the final dissertation.

Specialist Project Dissertation
To evaluate the impact of social media on online purchases
within retail industry of UK. A study on Tesco.

Table of content
• INTRODUCTION
• LITERATURE REVIEW
• RESEARCH METHODOLOGY
• GANTT CHART
• RISK REGISTER
• REFERENCES

INTRODUCTION


Background to the study


Research Aim


Research objectives

LITERATURE REVIEW
• The concept of social media and its significance within UK retail industry.
• The impact of social media in relation to the online purchases introduced by Tesco.
• Benefits faced by Tesco due to using social media in context of online purchases.

RESEARCH METHODOLOGY
• Data Collection
• Sampling
• Research choice
• Analysis:

GANTT CHART

Continue

RISK REGISTER
Number Risk Mitigation
1 Cost Cost risk in the research is
reduced by using questionnaires.
2 Time Researchers reduce the time risk
more effectively by using Gantt
charts.
3 Resources The researcher effectively reduces
the resources danger for the risk
by gathering data from secondary
sources.
4 Safety By protecting respondents' privacy
when gathering data, we can
reduce the following risk's safety
risk.

Ethical consideration
• Each of the chosen applicants must sign a consent form in order to protect the research and the
ethical way it is performed.
• It is recognised for attesting to how eagerly the target is to participate in the survey.
• The applicants' personal data will also be protected in accordance with data protection rules.
• Ethical considerations are the procedures used in research to guarantee that the study is conducted
in an ethical manner

REFERENCES
• Guimond, S., 2020. Corporations taking political stands on social media: risks, benefits, and
potential for the creation of social value. In Digital and Social Media Marketing (pp. 249-261).
Springer, Cham.
• Li, J., Yu, L., Mei, X. and Feng, X., 2022. Do social media constrain or promote company
violations?. Accounting & Finance, 62(1), pp.31-70.
• Luo, N., Guo, X., Lu, B. and Chen, G., 2018. Can non-work-related social media use benefit the
company? A study on corporate blogging and affective organizational commitment. Computers in
Human Behavior, 81, pp.84-92.
• Pitt, L. and Robson, K., 2018. Discovery Health and the Allied Benefits Saga: Underestimating the
Power of Social Media?. In SAGE Business Cases. SAGE Publications: SAGE Business Cases
Originals.

Thank you