Healthcare Promotion: Social Media Strategy for QuickCare Mobile App

This report focuses on the social media promotion strategy for the QuickCare mobile application within the healthcare sector. It explores the benefits of social media platforms like Instagram in reaching a wide audience cost-effectively, highlighting the potential for career advancement in the health and social care sector. The report discusses the challenges of using social media for healthcare promotion, such as concerns about trust and the need for personalized services. It also covers the use of broadcast media to validate the application. The report concludes by emphasizing the importance of addressing these challenges to maximize the benefits of social media in promoting healthcare services, ultimately aiming to increase awareness and usage of the QuickCare app. The report references various studies related to social media and marketing to support its findings.

Introduction
There are wide range of platforms that are offered by social media with the
help of which products and services can be promote to individuals. Present
power point presentation covers promotion of QuickCare mobile
application in health care sector as to provide care services in cost effective
manner.

Identification of career and
career-related product
The career path chosen is health and social care sector pertaining to
hospitality industry. This sector has been chosen looking upon the
emerging and growing needs of people in response to this industry day by
day. Further, the career related product that has been chosen is a
preliminary healthcare services application that operates on Android as
well as iOS.

Social media platform promotes
future career field
Instagram has been chosen as the social media platform to promotes the
mobile application QuickCare. This platform has been chosen looking
upon the increasing number of people that are joining this site and app day
by day. Instagram will help to promote the application in a cost friendly
manner while ensuring a large reach so as to provide care services to
maximum people.

Benefits of Social Media
Social media is a rapidly evolving platform that is being
usedby organisations as well as individuals to promote the
career path and career related services. There are various
benefits associated with this out of which the two most
dominant ones are its cost friendly nature and high reach.
This will help me as a healthcare practitioner to reach to
patients in hour of need through the help of QuickCare
mobile app. When people will be satisfied with my
services, I will get elevated in the chosen career path.
•

Potential concerns related to using
social media
Although social media is an excellent platform through which an individual can
promote one’s career as well as career related products, it also faces certain
challenges. In this regard, being a doctor making use of a medical application named
QuickCare to provide preliminary treatment to patients and book appointments, one
has the responsibility to use social media effectively. This is so because a large
number of people still prefer to take personalised services as they do not trust the
validity and reliability of social media and its content. Yetanother challenge in this
regard is that social media platform chosen may not be able to drag the attention of
target audience. To address these, organisation has made use of broadcast media
which publicise the validity of the respective mobile application.

Conclusion
As per the above mentioned report it has been concluded that, with the help
of help of social media tools products and services can effectively promote
to diverse range of population. This will in return provide numerous set of
benefits that further increase knowledge of related products and services
within customers and large base of population . In addition with this, as to
promote products and services on social media platforms it is essential to
consider some certain challenges as to effectively overcome them to gain
best effective benefits.

References
Sajid, S.I., 2016. Social media and its role in marketing.
Tsimonis, G. and Dimitriadis, S., 2014. Brand strategies in social
media. Marketing Intelligence & Planning. 32(3). pp.328-344.
Jones, N., Borgman, R. and Ulusoy, E., 2015. Impact of social media on
small businesses. Journal of Small Business and Enterprise
Development. 22(4). pp.611-632.