Discussion: Enhancing Recruitment with Social Media Strategies

This discussion post examines the increasing role of social media in modern recruitment strategies. It highlights how digitalization has led to the adoption of social media tools like LinkedIn, Facebook, Twitter, and Instagram to attract both active and passive job candidates. The discussion emphasizes the importance of employer branding in attracting talent and the ethical considerations of using social media for recruitment, including assessing candidates' personal lives and the potential impact of negative customer comments. It also touches on the need for effective job descriptions and performance measures to evaluate the success of social media recruitment efforts, ultimately aiming to build a well-qualified and effective workforce.

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DISCUSSION
Discussion
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DISCUSSION
In the present business scenario, every business organization is tending to acquire effective
recruitment and selection strategy which aims is to build up a well-qualified and effective
workforce. Due to digitalization, several techniques or tools of recruitment have been come
up in markets which help associations to recruit effective people. In this relation, most of the
organizations are moving to apply social media recruiting which is better to attract active and
passive job candidates. Having a brand which speaks for it can reduce recruitment efforts as it
attracts people in social media sites. In this digital world, individuals prefer to work with the
brands on which they can trust and know their employees are treating in well-being manner.
All this is updated on the brand’s social media site.
In addition to this, social media tools, i.e. Facebook, Twitter, Instagram, LinkedIn etc. are
using by organizations to improve recruiting strategy. For example – LinkedIn helps people
to get connected with the organization and see the job posts over there. Beside this, Facebook
helps employees to know the firm's updates and necessary information. The advantage of
social network recruiting it to enable employers' to know about personal life, views, goals
and interest of candidates beside this poor comments of customers may affect individuals’ to
apply for this post. While looking for a job, individuals have to focus on keep connecting
with top brands. At the time recruitment, recruiters have to develop an effective job
description thus to search the best candidates for the given position.
Yes, it is totally ethical to use social media for recruitment processes as it enables employers’
to direct communicate with their applicants. By applying performance measures managers
can easily evaluate the effectiveness of their social network recruiting; it enables them to
analyze performance ratings, sales quotes, performance potential and quality of hire.
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