London School of Commerce Report: Social Media in the Digital Age

This report examines the multifaceted impact of social media in the digital age. It begins with an introduction outlining the role of the internet and social media in business and individual lives. The report delves into the positive and negative aspects of social media, including connectivity, promotion, awareness, and education, while also addressing disadvantages like cyberbullying, hacking, addiction, and fraud. It then explores the challenges of social media security, such as hacked accounts, phishing, and stolen passwords, and proposes security measures like unique passwords and awareness of online behavior. Furthermore, the report compares and contrasts Facebook and another social media platform for business use, highlighting their marketing capabilities and customer engagement strategies. The report concludes by summarizing the key findings and emphasizing the importance of understanding and managing social media's influence effectively.

Professional skills in digital
age

Table of Contents
Introduction .....................................................................................................................................3
Positive and negative aspects of social media on the internet. .......................................................4
Challenges and measures of security on social media. ...................................................................6
Compare and contrast two different social media for businesses. ..................................................8
Conclusion ....................................................................................................................................10
References .....................................................................................................................................11

Introduction
Internet is platform to get large number of information about different products and
services and help people to understand working of each and every individual in an organization
at a large scale and reduces overall effectiveness of products and services of an organization to
achieve their goals and objectives. Report is about impact of social media in both positive and
negative way. And its effectiveness for businesses to develop and increase their abilities at a
large scale and require to make an effective and efficient use of resources. Provide safety
measures and challenges of social media and how to overcome those challenges.
Positive and negative aspects of social media on the internet.
Internet is a worldwide operating system. Mainly business of each and every company
largely depends on working internet. Large number of information are available so that each and
every person is able to get those information effectively and easily. Internet help to understand
each and every aspect of organization and to use resources effectively towards development of
organization(Hunsaker and Hargittai, 2018.) . A person is able to complete research on internet
with effective use of resources and to develop and improve effectiveness of their organization.
Large number of customers are using online shopping with help of internet. Internet provide
global connection to collect information for overall development and to improve effectiveness of
their services to attract large number of customers. Internet provide security to business to build
an safe environment for them to work effectively for their business.
Social media
Social media is an digital platform where large number of people are interact which each
other. It become simple to contact with people with use of social media and their services
effectively. It reduces privacy of people and make them ineffective towards achievement of their
goals and objectives. It is a place to meet new people and improve services of organization.
Positive aspects of social media
Connectivity
A person is able to connect with large number of people anywhere. Connectivity with
different people help to learn new things and help to share thoughts with each other. It help large
number of business to connect with people to increase sales of their products and services.
Promotion

Help large number of business to promote their products and services. As large number
of people are online and using social media it helps company to increase engagement of
customers with their products and services. Help to develop business online and to increase
effectiveness of products and services.
Awareness
Social media help to create awareness about products and services help in development
of online presence of business and to improve effectiveness of organizations products and
services(Hays, Liu and Kapteyn, 2015.) . Help people to get information about new products and
services.
Information and updates
Large number of people and business get information about market trends with use social
media which also help them to increase effectiveness of their services. Latest information from
social media help business to upgrade themselves. Social media help to get true information
about products and services.
Education
Easy to educate people with help social media. Businesses can learn from people to
innovate their services that help them in effectiveness of their products and services. An
individual get free of education with use of internet and it also help them to develop
effectiveness of organization products and services.
Business reputation
It help company to increases sales of products and develop positive image in minds of
their customers. Marketing technique or products of organization are effective then it help
company to get positive reviews from people.
Help
An individual can get help with effective use of social media by sharing their problems
and issues with one another which help them in overall achievement of their aims. They can get
advice from people over social media and can get develop themselves and their abilities.
Disadvantages
Cyberbullying
Due to social media people are not able to get privacy and anyone will able to create a
fake account by using their information and can effect their appearance. Large number of

children are become victims of cyberbullying and which effects their mental health. They are
bullied by some people(Boxell, Gentzkow and Shapiro, 2017.) . It will create discomfort for
those people and effects their overall abilities and attractiveness.
Hacking
Due to technology up gradation data of people and their privacy can be affected. Data of
people are shared on internet easily. And it also effects their personal life and hacking may also
effect theft to identity of person through their personal account. It effects their image in society
and direct impact on their health.
Addiction
Social media is addictive and time wasting that effects lives of people. As large number
of teenagers are using social media which have direct impact on their personal lives and reduces
their overall productivity and effectiveness. Time wastage make them ineffective towards their
concern towards organizations success and to increase abilities of their products and services.
Fraud and scams
Fraudsters provide offers and discounts on social media to attract customers towards their
company and it effects their overall image and make them ineffective towards organizations
goals and their services.
Security issues
People are able to access your personal account which reduces privacy. Government are
authorised to check on people social media which effects their personal life.
Health issues
Teenagers and large number of people become lazy and and will not exercise regularly
due to their addiction and excess use of social media. It effects their overall physical as well as
mental health. It makes their routine life ineffective laziness make people unable to do anything
productive(Anderson and Jiang, 2018.) . Effects career of young people as they are unable to
work effectively towards their success.
Cheating and relationship issues
People meet each other onc social media an make promises and unable to complete those
promises. People cheat with each other by providing wrong information about their life.

Challenges and measures of security on social media.
Social media have both positive and negative impact on a business as well as on an
individuals life. It effects their overall abilities and effectiveness towards organizations success.
Challenges
Hacked accounts
Large number of fraudsters are available online to effects your personal information for
an unappropriate use that effects your overall image. Business need to take care about their
privacy as large number of competitors are available in market that are ready to effect their
online image to reduce their sales and develop negative image in minds of their customers.
Personal accounts are also effected due to hackers and need security to maintain their privacy
online.
Phishing and brand impersonation
It effects large number of businesses and their image in market. Due to cheater online
they prepare a fake accounts of organization to get information about companies customers about
their financial information credit cards that make them easily effect customers to cheat them and
develop negativity(Rook, 2015.) . Fraudsters aim to convince customers of well established
organization by using their name. Their aim is to sell their products and services to their
customers to effect image of an organization at a large scale.
Stolen password
Hackers are able to steel passwords of an organization and able to misuse or develop
false use of services available to their organization. Hackers have ability to make a lot of damage
to an persons identity. Hackers are able to get to customers social media accounts to get their
information. While also able to get companies accounts to steal information of their customers
and to make an inappropriate use of their customers services to engage them effectively towards
their organizations services. Hackers are able to develop duplicate passwords.
Uncontrolled user access
Companies share their social information between their agents that effects their privacy.
It make hackers to access easily to their account to effect overall growth of their business.
Companies need to take serious steps while transferring information about their services.
Connected apps

Business social media accounts are connected with different applications of their
business. Which increases chance of data loss. Need to security policies towards their application
to reduce misuse of information.
Employee education
Employees of companies have less information about security to handle organizations
social media accounts. Employees click on adds, share passwords or using a Wi-Fi system need
to be take care for overall effectiveness of their business. Companies need to train their
employees.
Measures of security
Use unique passwords
Companies need to use unique passwords so that hackers are not able to use their
accounts easily and faces problems while interrupting accounts of their customers. Individuals
also need to chain their passwords regularly that help them in customers engagement as well as
to develop their organizations effectiveness(Ferrara and Yang, 2015.). Using different passwords
for each and every account will be tough task but help to secure accounts.
Watch your mailbox
Hackers will use direct mails or messages to people to get their social information easily.
People need to be aware before opening an unrecognised mail. Opening this mail provide direct
information about your accounts to customers.
Don't be too personal
People need to be aware while providing their personal information on internet. Think
about twice to post a pic on social media. People need to be aware while giving their information
as hackers are able to get those information easily with use of your accounts. People need to keep
their profile private as individual are unable to reach out to their accounts.
Lock your phone
Need to lock phone as if stolen or in hands of an stranger then he is not able to get all
information easily. They are not able to get into accounts without having a password. Password
lock help to secure information of an individual and for overall smooth working of their
organization.
Use block button

Whenever getting regular messages from an unwanted network need to use block button
that help in overall damage to accounts. Need to report account as spam to social media. Using
block button help to stop overall intentions of hackers.
Compare and contrast two different social media for businesses.
Social media is increasing day by day and it becomes easy for business to use social
media as a platform for development of their business and to make effective use of resources
available to their organization(Al-Sharqi, Hashim and Kutbi, 2015.) . Social media help in
attracting people towards organizations products and services and to engage large number of
customers.
Facebook
Facebook is one of the leading social media platform to engage large number of
customers with organizations products and services help them in their overall development and
also it is one of their most popular platforms for marketing. Business need to develop a page for
marketing their services. Provide facilities to post photos of offers and their products to increase
fan base for business and help to attract large number of customers towards their products and
services. Provide feature of share so it help to increase engagement of more people towards their
services(Ferrara and Yang, 2015.) . The price of marketing on Facebook is also low so it help
businesses to increase interaction with people and to develop their business. Company need to
make people interested and Facebook help them with their unique features to make their
customers happy and engage them effectively towards their services. Help to share basic
information about business to engage large number of customers towards their products and
services. Help to get traffic to companies pages. Help business in providing them customer
support effectively at a large scale. Facebook help to target customers effectively on the basis of
their taste and preference. Help companies to get feedback from their customers that help
company to maintain required changes in their services according to wants of their customers.
Help companies to face negative comments and overcome those comments effectively towards
success of organization.
Instagram
Instagram is one of leading social media website that help large number of customers to
engage people with their products and services and require to develop and improve effectiveness

of their products and services. It is an effective marketing tools for business to engage customers
effectively towards their products and services and to develop their business at a large scale. It is
one of the leading website to attract young customers towards organizations products and
services. It help business to invite users to shop their products. They provide mobile app for
smooth working of their application for development of business. Provide captions that help
business to share location details and information about their services to their customers. Help
companies to provide different benefits to their users. Help to get each and every person with
companies products and services to engage them effectively towards organizations services. Help
to build trust in customers about companies products and services and develop an positive image
for their organization. Develop brand awareness and reduce competition for small business
operators(Stephen, 2016.). Help business to increase sales of their products and services. Provide
option of stories update which help business to provide their day to day working to their
customers to engage them effectively. Help to get positive results for overall development of
organization.
Social media site as an communication tool.
Social media is a platform to engage and attract large number of customers towards
organizations products and services and help to make overall development and to increase
capabilities of organization. Help business to communicate effectively with their customers for
overall development of their business at a large scale and develop effectiveness of organizations
products and services. Social media make an effective work environment for organizations
products and services. Communication build an strong customer base for organization to develop
effectiveness of their products and services. Social media becomes an effective communication
tool for individual to engage with different type of person anytime anywhere. Help to share their
thoughts and feelings with one another. Communication help to develop relation between people
and help them to engage large number of customers effectively towards their products and
services. Social media help business to reach their customers more effectively as compare to any
other platform(Kim, Lim and Brymer, 2015.) . Work as communication tool make businesses to
communicate customers with their organizations services by providing them information about
products and services of organization and influence them to but products and services of
organization.

Conclusion
In this report social media help large number of business to increase their presence and
engage large number of customers with their products and services and require for overall
development and effectiveness of their products and services. It waste time and it is an addiction
for young people which effects their overall career and some children are also become a part of
cyberbullying. Need to develop effective safety for business to engage on social media or while
marketing their products and services. Need to use different tools of marketing to attract large
number of customers towards their organizations products and services.

References
Books and Journal
Al-Sharqi, L., Hashim, K. and Kutbi, I., 2015. Perceptions of social media impact on students’
social behavior: A comparison between Arts and Science students. International Journal
of Education and Social Science. 2(4). pp.122-131.
Al-Sharqi, L., Hashim, K. and Kutbi, I., 2015. Perceptions of social media impact on students’
social behavior: A comparison between Arts and Science students. International Journal
of Education and Social Science. 2(4). pp.122-131.
Anderson, M. and Jiang, J., 2018. Teens, social media & technology 2018. Pew Research Center,
31, p.2018.
Boxell, L., Gentzkow, M. and Shapiro, J.M., 2017. Greater Internet use is not associated with
faster growth in political polarization among US demographic groups. Proceedings of
the National Academy of Sciences. 114(40). pp.10612-10617.
Ferrara, E. and Yang, Z., 2015. Measuring emotional contagion in social media. PloS one.
10(11). p.e0142390.
Ferrara, E. and Yang, Z., 2015. Measuring emotional contagion in social media. PloS one.
10(11). p.e0142390.
Hays, R.D., Liu, H. and Kapteyn, A., 2015. Use of Internet panels to conduct surveys. Behavior
research methods. 47(3). pp.685-690.
Hunsaker, A. and Hargittai, E., 2018. A review of Internet use among older adults. New Media
& Society. 20(10). pp.3937-3954.
Kim, W.G., Lim, H. and Brymer, R.A., 2015. The effectiveness of managing social media on
hotel performance. International Journal of Hospitality Management, 44, pp.165-171.
Kim, W.G., Lim, H. and Brymer, R.A., 2015. The effectiveness of managing social media on
hotel performance. International Journal of Hospitality Management, 44, pp.165-171.
Rook, K.S., 2015. Social networks in later life: Weighing positive and negative effects on health
and well-being. Current directions in psychological science. 24(1). pp.45-51.
Stephen, A.T., 2016. The role of digital and social media marketing in consumer behavior.
Current Opinion in Psychology, 10, pp.17-21.