This report investigates the impact of social media advertisements on consumer buying behavior, considering moderating factors like gender, income level, and geographical location. The research explores how social media platforms influence consumer purchase intentions, emphasizing the shift from traditional to digital marketing. It examines the role of advertisements in increasing brand awareness and recognition, and how customer reviews and interactions impact buying decisions. The study reviews existing literature, including studies on YouTube marketing, gender influences on online shopping, and the effects of income and location. The report highlights the importance of attractive advertisements, customer reviews, and the influence of demographic factors. The research questions focus on identifying factors influencing buying behavior, and how gender, geographical location, and income level moderate this relationship. The report uses existing research and data to understand how social media marketing impacts consumer behavior.
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