This research proposal examines the impact of social media marketing on the profitability of organizations, specifically focusing on M&S. The introduction highlights the growing significance of social media in marketing and its influence on sales, customer engagement, and decision-making. The rationale emphasizes the need to understand how social media affects profitability, brand building, and customer interaction. The aim is to assess the impact of social media marketing on M&S's profitability and recommend strategies to increase revenue. A literature review explores the role of social media marketing, its impact on profitability, and practices to boost revenue, referencing relevant academic sources. The methodology outlines the research philosophy (interpretivism), strategy (qualitative), data collection methods (primary and secondary), sampling method (random sampling of 20 M&S managers), data analysis (thematic analysis), and ethical considerations. The proposal also details the required resources and estimated costs and timelines for the research.
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