FYU015-0: Presentation on Social Media Research and Findings

This presentation provides an overview of research exploring the differences between various social media platforms, including Instagram, Snapchat, Facebook, and Twitter, in terms of intensity of use, daily usage, and user motivations. The research, conducted using the Uses and Gratifications (U&G) theory, analyzes why people use these platforms. Key findings indicate that students spend most of their time on Instagram. The research identifies entertainment and convenience as primary motivators. The presentation also highlights that the intensity of social media use is linked to entertainment motivations and that Snapchat has attracted a large number of users because it emphasizes friends. The presentation concludes with a summary of the research findings and a list of relevant references, including books and journals that support the research. This presentation was created as part of the FYU015-0 Examining Research unit.

Examining Research

Introduction
• This research explores difference between various social media
platforms in terms of intensity, use on daily basis and motivation.
• It has been conducted to analyse uses and gratifications (U&G).
• It is found that students spend most of their time on Instagram
followed by snapchat and Facebook.

SOCIAL NETWORKING SITES (SNS)
SNS is the sub domain of social media. It has created a
platform where user identifies content provided by system
and others.
– SNS has helped in maintaining the relationship both
personally and professionally.
– It has been found that nearly two third adults of age 18-29
uses one or more SNS.

Cont..
• Also, user psychological difference and media motivations are used
that helps in understanding how and why people use media.
• It has been observed that people use media just to spend time.
• People interact with other that reflects in positive behaviour. This
helps them to fulfil their need.
• It was identified that old age people sue social media for social
bonding.

Findings :
• The findings of research state that network size has no influence on
intensity of using SNS.
• People spent more time on Instagram and snapchat than Facebook
and twitter.
• It was identified that two highest motivations are entertainment and
convenience.
• There has been high increase in number of friends on SNS.

Cont..
• Also, the intensity to use SNS was the motivation for entertainment.
• Each SNS have their own intensity to drive.
• It depends on what role they play in motivation.
• It suggests that among four platforms, snapchat has attracted large
number of users.
• This is because it has emphasised on friends rather than audience.

Cont..
• The motivators are shown below :-
By above graph it can be stated that several motivators decide the
intensity of user and media. They depend on gratification (U&G)
and relationship with people.

REFERENCES:
Books and journals:
• Haustein, S., Costas, R. and Larivière, V., 2015. Characterizing social
media metrics of scholarly papers: The effect of document properties and
collaboration patterns. PloS one, 10(3), p.e0120495.
• Weltevrede, E., Helmond, A. and Gerlitz, C., 2014. The politics of real-
time: A device perspective on social media platforms and search engines.
Theory, Culture & Society, 31(6), pp.125-150
• Alhabash, S. and Ma, M., 2017. A tale of four platforms: Motivations and
uses of Facebook, Twitter, Instagram, and Snapchat among college
students?. Social Media+ Society, 3(1), p.2056305117691544.

THANK YOU