Analyse Social Media Tools on Promotional Activities for Sainsbury's

This research project investigates the impact of social media tools on promotional activities for Sainsbury's, a major UK supermarket chain. The project begins with an introduction outlining the research aim, which is to analyze the impact of social media on Sainsbury's promotional activities. The research objectives include understanding the concept of social media, identifying the impact of social media tools on customer purchase intentions, and evaluating the importance of social media in a competitive market. The methodology section describes the use of positivism as a research philosophy and a deductive approach, employing a questionnaire for data collection from a sample of 50 participants. The literature review covers key themes such as advertising and social media, with a focus on their relationship in brand management. The project also includes a research timeline, questionnaire, and references to support the analysis. The findings are expected to provide insights into how Sainsbury's can leverage social media to enhance its promotional strategies and customer engagement.

Research Project

Table of Contents
PROPOSED TITLE: To analyse the impact of social media tools on promotional activities for
Sainsbury's.......................................................................................................................................1
SECTION ONE...............................................................................................................................1
1. Introduction.............................................................................................................................1
2. Aim of the research.................................................................................................................1
3. Research objectives.................................................................................................................1
SECTION TWO...............................................................................................................................1
Reasons for choosing Personal....................................................................................................1
SECTION THREE...........................................................................................................................2
1. Introduction literature..............................................................................................................2
2. Literature with main themes....................................................................................................2
Theme 1 : Advertising.................................................................................................................2
Theme 2 : Social Media..............................................................................................................2
3. Relationship between themes .................................................................................................2
4. Concept...................................................................................................................................3
SECTION FOUR.............................................................................................................................3
Research timeline........................................................................................................................3
SECTION FIVE...............................................................................................................................4
Methodology...............................................................................................................................4
REFERENCES................................................................................................................................7

PROPOSED TITLE: To analyse the impact of social media tools on
promotional activities for Sainsbury's.
SECTION ONE
1. Introduction
Researcher has chosen the present topic, in order to understand change among
promotional activities of Sainsbury's which took place because of different social media tools. In
present context, where Sainsbury's which is the second largest supermarket chain in United
Kingdom was found in the year of 1869 by John James Sainsbury. Since the competition is
rising, it has became very much important for organisations to focus on their promotional
activities in order to sustain at marketplace for a longer period of time. Here, social media tools
like Instagram, Facebook, Pinterest, Twitter, YouTube can be used in order to grab attention of
customers from all over the world. On Facebook, organisation is having around 1,684,000
followers that basically follow all the posts which has been done by Sainsbury's (Huang, Lin and
Cheng, 2010).
2. Aim of the research
Present investigation's aim is “To analyse the impact of social media tools on
promotional activities for Sainsbury's.”
3. Research objectives
 To understand the concept of social media
 To identify impact of tools of social media that can help Sainsbury's in identifying the
purchase intentions of targeted customers.
 To evaluate the importance of social media for a company in grabbing a good position in
competitive business market.
SECTION TWO
Reasons for choosing Personal
The theme chosen for successfully pulling out favourable outcomes i.e. social media tools
on promotional activities for Sainsbury's which will aid in evaluating the performance level of a
brand. Consideration of this company Sainsbury's has been done because, it consist of high
number of supermarket not only in United Kingdom but in other countries as well which offers
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good quality products and services (Zhu, Mukhopadhyay and Kurata, 2012). Away with this,
social media tools could also help Sainsbury's in expanding business at international level.
SECTION THREE
1. Introduction literature
Under this section, specifically previous studies that has been done by authors are
basically being taken for developed questions.
2. Literature with main themes
According to Liang and et. al., (2011), social media is one of a crucial factor which is
continuously helping business organisations in expanding business at international level, as
mainly a major part of people in all over the world uses social media tools. Along with this,
focusing on importance of these mediums, Hung and Zhang, (2012), has found that organisations
like Tesco Plc, Sainsbury's and many more are required to make investments in social media at
advertising domains as it is one of the newest and best approach in order to grab attention of
customers.
Theme 1 : Advertising
Advertising is basically being considered as a tool which helps a company in
communicating with clients where details are being provided related to products and services.
Theme 2 : Social Media
Social media refers as websites and applications that enable users to create and share
information. This is used to market products, connect to current customers and to promote
brands. This can be possible through mobile, tablets and computers.
3. Relationship between themes
The relationship between the two themes mainly focus on advertisement and social
media, because in both of these marketing functions are included and here both themes are meant
to connect with the consumer and understand the customer demand which results in brand
management.
4. Concept
From a conceptual view, online advertising has a adequate impact the brand equity of an
organisation and helps shape brand perceptions among consumers and also helps in brand
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development and keeps pace with today's technology. Through social media tools, Sainsbury's
communicates with the consumer, posts, shares and new products.
SECTION FOUR
Research timeline
3

SECTION FIVE
Methodology
Approach & Philosophy
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There are generally two types of philosophy which researcher can use while doing a
research in an effective manner and these are positivism and interpretivism. Therefore, in order
to do this research, research philosophy that will be adopted by the researcher will be positivism.
This will assist in gathering information and data in an effective manner. In relation to this
philosophy, research that will be conducted will be based on deductive study (Huang, Lin and
Cheng, 2010). Whereas, second philosophy i.e. interpretivism it is used for gathering information
that are in quantitative form or in numerical data. Prime motive of this approach is to collect
information that are appropriate and from large sample as well.
Purpose
In general terms purpose of doing a research can be deductive and inductive in nature and
this is considered as a starting point of the research. Apart from this, it provides information
regarding where researcher is while doing a research. Therefore, in order to do this project
deductive approach will be taken and with the help of this valid hypothesis and reasons can be
determined.
Data collective & source
There are different kinds of data collection methods that can be used by a researcher, but
generally, there are two main methods and these are primary and secondary. For doing this
research questionnaire will be chosen and with the help of this, data and information will be
collected. On the other hand, secondary is the another method that will be chosen and for this
sources that will be used are newspapers, journals, magazines and etc (Zhu, Mukhopadhyay and
Kurata, 2012).
On the other hand, the data which is going to be collected will be kept in personal
computer of the investigator.
Strategy
Qualitative and quantitative methods under a research can be used or utilised by an
researcher in order to conduct an investigation. In the same way, researcher has used a number of
techniques like questionnaire, qualitative method, primary data collection and has selected
around 50 people as respondents. With the help of this, impact of social media tools on
promotional activities for Sainsbury's can easily be evaluated.
Sample & Sampling
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Under present case, 50 participants (targeted customers of Sainsbury's ) has been used to
collect the data and these have been selected considering random sampling method.
Research instrument and Analysis
For present research, data which is going to be collected in the form of questionnaire,
where the random sampling method has been used. Demographic sections and variable
measurements, coded data are some of the factors that are being utilised considering a range of
tools and techniques (Liang and et. al., 2011).
QUESTIONNAIRE
Q1 : Do you think social media tools like Facebook, Instagram could help Sainsbury's?
Q2: As per your point of view, which social media tool is the best for Sainsbury's?
Q3: What are the barriers that can be faced by Sainsbury's while adopting social media for
promotional activities as their priority?
Q4: Have you visited Sainsbury's in past 1 month?
Q5: From how long you are using products of Sainsbury's?
Ethical
In every single investigation, it is essential for an investigator to get the permission from
the participants just before indulging them in the investigation, it is also must to keep them sure
about no discrimination or any other kind of unethical act would take place.
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REFERENCES
Books and Journals
Huang, Y.M., Lin, Y.T. and Cheng, S.C., 2010. Effectiveness of a mobile plant learning system
in a science curriculum in Taiwanese elementary education. Computers &
Education. 54(1). pp.47-58.
Zhu, X., Mukhopadhyay, S.K. and Kurata, H., 2012. A review of RFID technology and its
managerial applications in different industries. Journal of Engineering and Technology
Management. 29(1). pp.152-167.
Liang, X and et. Al., 2011. Effect of mobile phone intervention for diabetes on glycaemic
control: a meta‐analysis. Diabetic medicine. 28(4). pp.455-463.
Hung, J.L. and Zhang, K., 2012. Examining mobile learning trends 2003–2008: A categorical
meta-trend analysis using text mining techniques. Journal of Computing in Higher
education. 24(1). pp.1-17.
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