Interview: Social Media Strategies & SEO Value at XYZ Company

This document presents an interview with the social media manager of XYZ Company, focusing on how social media contributes to Search Engine Optimization (SEO), stays updated with the latest trends, optimizes content beyond social media, measures Social Return on Investment (ROI), and increases reach on Facebook. The manager discusses strategies like finding opportunity keywords, analyzing the first page, creating better content, optimizing for on-page SEO and user intent, building links, and improving domain authority. They also mention using communities like Viral Content Buzz and tools like HootSuite, TweetDeck, and SproutSocial. The interview concludes with tips for promoting content and blogs on social media sites, emphasizing the importance of a social sharing schedule and using different titles for similar posts. The document also includes a reflective paper discussing the effectiveness of social media use in the organization, comparing academic research methodologies with interviewing, and citing academic sources in APA format. Desklib provides access to this and other solved assignments for students.

2. Interview with the social media manager of XYZ Company
Interviewer: Can you tell me how Social media had helped in creating value for the Search
Engine Optimization (SEO)?
Manager: SEO skills are very important in order to work with the social media platform, the
SEO strategies that I use in my organization are finding Opportunity Keyword, Analyzing
First Page, Creating something better or different, adding a hook, optimizing for on-page
SEO, optimization for user intent, building links to the page, improving and updating the
content, increasing the domain authority, building a community on our site.
Interviewer: Tell me how does your organization stays updated with the latest trends of
social media?
Manager: we follow various influencers and blogs, we always stay up to date in this field.
Out official website is always updated with new data and the whereabouts of the
organization. Details regarding various activities that take place within the premises, through
pictures, videos, posts and many more. This helps us in staying connected with our customers
and determining our target audience for our services.
Interviewer: Besides social media, how do you optimize the content of your organization?
Manager: besides social media we use numerous other communities such as Viral Content
Buzz, Social Buzz Club, Triberr and some more. These communities bring together various
content creators and enhance the promotion of social media.

Interviewer: Explain me how does your organization measure the Social Return on
Investment?
Manager: we make use of various tools like Conversion Measurement tool on Optimized
CPM and Facebook. We have analysts for measuring social media ROI.
Interviewer: Explain some tips that you use for increasing your reach on the Facebook?
Manager: for increasing our reach on Facebook, few tips that we use are
 Improving the Facebook Edge Rank- this determines the post that gets most number
of views in the newsfeeds of our followers.
 Nit using tools from third-party- we do not use any third-party tools for scheduling
various posts as well as posting to social media.
 Getting likes up- we utilize like-gating where likes are provided in exchange of access
to the content like free download.
 Buying ads
 Building our own website and email list- we make direct contact with our audience
with the help of building out own email list as well as website.
Interviewer: Tell me some social media tools that you use
Manager: some social media tools that we utilize are HootSuite, TweetDeck and
SproutSocial.
Interviewer: Give some tips for promoting your content or blog on social media sites?

Manager: we use co-schedule in order to promote out blog or content, some more tips are
 Social Sharing Schedule, it helps in doubling our traffic.
 Using different titles for similar blog posts.