Social Media Usage, Strategies, and Business Development Report

This report delves into the multifaceted role of social media in contemporary business environments, examining its impact on companies and individuals. The report begins with an executive summary and a table of contents to provide a clear structure. It explores the meaning and definition of social media, emphasizing its significance in modern communication and information dissemination. The core of the report focuses on the advantages and disadvantages of social media in business development, using Techpillar as a case study. It discusses how social media, particularly LinkedIn, is utilized for recruitment, market research, and customer engagement. The advantages highlighted include gaining valuable insights, providing up-to-date information, enhancing customer experience, improving business reputation, and facilitating content sharing. Conversely, the report addresses the disadvantages, such as cyberbullying, hacking, security issues, and the potential for reputational damage. The report concludes by proposing strategies to mitigate the misuse of social media, emphasizing safety measures, and promoting responsible usage. The references section provides a list of sources used in the report.

Running head: SOCIAL MEDIA
Social Media
Name of the Student
Name of the University
Author note

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Executive Summary
The report deals with the proper usage of social networks in different companies as well as by
the youth in the entire world. Social media helps in gathering important information that is
required in the organizations. Social media helps in providing the individuals proper process
of communication and it has taken the world through storm.
The main aim and purpose of the assignment is to comprehend the usage of the same along
with the merits and demerits of social media. Proper strategy implementation is essential as to
understand the misusage of social media as well as trying to reduce such issues as well.
The conclusion will be based on implementation of strategies that will help in improving the
usage of social media networks. It is used for the providing growing knowledge to the
individuals about the various information regarding important aspects and it helps in
understanding the vulnerabilities of social media usage as well.

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Table of Contents
Introduction....................................................................................................................3
Meaning of Social Media...............................................................................................3
Key areas........................................................................................................................4
Advantages of Social Media..........................................................................................4
Disadvantages of Social Media......................................................................................5
Strategies in improving misusage of social media.........................................................6
Conclusion......................................................................................................................6
References......................................................................................................................7

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Introduction
Social media along with social networking plays imperative part in the lives of people
in the entire world. It has taken the individuals in the entire world through a storm with
different kinds of mobile applications along with in other forms of technologies. It helps in
improving the process of proper communication of the individuals with others as well in the
workplace.
The main aim and purpose is to understand the merits and demerits of social media in
the business world. Proper techniques have to be proposed in order to improve the usage of
social media among the different individuals in the business world. The common mistakes
have to be ascertained, as this will help in preparation of strategy related to social media.
The structure of the report will include the advantages and disadvantages of the social
media in the business world and Techpillar is the organization that has been focused here in
this assignment. The strategies have to be adopted by the companies along with the
individuals in order to reduce the misuse of social media.

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Meaning of Social Media
It is defined as the online content that is created by individuals with proper usage of
highly scalable as well as accessible and proper technologies used at workplace. It is shift in
different ways through which the people can discover, read as well as share news with proper
content and information. The social media is the fusion of both technology and sociology that
helps in transforming different monologues into different dialogues (Brooks, 2015).
It is defined as the democratization of the information that helps in transforming
content readers into different kinds of publishers. The social media allows and helps the
individuals in connecting with the online world in order to form and create relationships for
political, personal and business purpose as well (Rauniar et al. 2014).

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Role of social media in business development Social media helps in building proper conversations with the different clients and
consumers (Laroche, Habibi & Richard, 2013)
 Techpillar is using social media in order to drive their sales, building community and
create positive as well as proper known brand in the eyes of the customers
 Social media will help Techpillar in creating masterpieces of marketing and use
social media in order to increase the brand name and sales of their company in the
near future (Bolton et al. 2013)
Usage of LinkedIn in Techpillar To properly recruit the new hires in their business
 To properly conduct research in the market as this will help them in increasing their
sales in the competitive market
 To properly ask for the different testimonials and reviews from the customers as this
will help them in improving their issues that can affect their brand image

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Advantages of Social Media in business development
The advantages of the social media are interesting to participate and observe in for the
different individuals in the business world. The different advantages are as follows:
 Gaining valuable and accurate insights of the individuals as this will help them in
increasing the awareness of the customers with daily engagement as well as proper
social listening (Marwick & Boyd, 2014).
 Updates and information is other main advantage of social media in the business
world as it helps the individuals in updating themselves from different happenings
around the entire business world. The print media and the television are biased in
nature and it does not help in conveying the correct message as well that is required in
the business world (Perrin, 2015).
 Providing rich experience to the customers as this will help them to deliver their
customers what is required by them and this will enhance their skills as well.
 Improves reputation of the business is one of the advantages of social media as well
as this will help in improving the reputation and sales of the Techpillar company. The
sharing and positive comments are essential in nature, as it will have positive impact
on goodwill and sales of the respective company.
 Sharing the content easier and faster as this will help them in ensuring that the
information are reached to the customers within a short span of time and this will help
them in gaining strong customer base as well.

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Disadvantages of Social Media
 Cyber bullying is one of the disadvantages of social media as there are individuals
who creates fake account and can perform activities that cannot be traced in large
businesses and it will be difficult for them to handle such situations at office as well
(Alwagait, Shahzad & Alim, 2015).
 Hacking is disadvantage as the privacy and the personal information can be hacked
easily and shared on the internet as well. Proper identification of theft is a crucial
issue from the personal accounts and this has financial issues at workplace (Xenos,
Vromen & Loader, 2014).
 Security issues are the disadvantage that ruins the reputation of the individuals in the
business world and it creates false stories across the entire social media about such
business personality (Ahmad, Ismail & Nasir, 2015).

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Strategies in improving misusage of social media
 Proper safety has to be ensured by the Techpillar company in order to improve the
usage of social media such as more security on the social media sites such as Twitter
or Facebook is required in the business world (Seidman, 2013).
 The applications that are harming reputation of individuals through usage of social
media have to be reduced by the different agencies, as this will help in saving the life
of the public.
 The strategy related to the usage of social media for connecting with individuals in
different parts of the world and for marketing purpose as well. The social media usage
has to be made limited in nature as well in order to save the life of the individuals.
Conclusion
Therefore, it can be inferred that Social media is the advanced technology that is
changing the lives of the individuals and making it faster and convenient in nature. Social
media has great importance in the business development of Techpillar as this helps them in
driving their sales and reputation in the competitive market. It helps them in increasing the
brand image and sales among the general individuals in the society. Proper usage of social
media by Techpillar will help in improving the perception of the individuals in the business
as well.

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References
Ahmad, J., Ismail, N., & Nasir, N. N. A. (2015). Investigating Malaysian Youth’s Social
Media Usage, Competencies and Practice with regard to Crime Prevention: An
Application of the Social Media Literacy Model.
Alwagait, E., Shahzad, B., & Alim, S. (2015). Impact of social media usage on students
academic performance in Saudi Arabia. Computers in Human Behavior, 51, 1092-
1097.
Bolton, R. N., Parasuraman, A., Hoefnagels, A., Migchels, N., Kabadayi, S., Gruber, T &
Solnet, D. (2013). Understanding Generation Y and their use of social media: a
review and research agenda. Journal of Service Management, 24(3), 245-267.
Brooks, S. (2015). Does personal social media usage affect efficiency and well-
being?. Computers in Human Behavior, 46, 26-37.
Laroche, M., Habibi, M. R., & Richard, M. O. (2013). To be or not to be in social media:
How brand loyalty is affected by social media?. International Journal of Information
Management, 33(1), 76-82.
Marwick, A. E., & Boyd, D. (2014). Networked privacy: How teenagers negotiate context in
social media. New Media & Society, 16(7), 1051-1067.
Perrin, A. (2015). Social media usage. Pew Research Center.
Rauniar, R., Rawski, G., Yang, J., & Johnson, B. (2014). Technology acceptance model
(TAM) and social media usage: an empirical study on Facebook. Journal of
Enterprise Information Management, 27(1), 6-30.

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Seidman, G. (2013). Self-presentation and belonging on Facebook: How personality
influences social media use and motivations. Personality and Individual
Differences, 54(3), 402-407.
Xenos, M., Vromen, A., & Loader, B. D. (2014). The great equalizer? Patterns of social
media use and youth political engagement in three advanced
democracies. Information, Communication & Society, 17(2), 151-167.