Analysis of Social Media Strategies Used by US Government Officials

This assignment examines the social media strategies employed by US political leaders, specifically focusing on President Trump and Vice President Pence. It analyzes their use of platforms like Twitter and Facebook, exploring their communication styles, content, and frequency of posts over a fourteen-day period. The paper highlights best practices for elected officials on social media, such as tailoring messages and engaging with followers. It also discusses the leaders' responsibilities to citizens, and offers recommendations for expanding their reach beyond their base supporters. Furthermore, the assignment addresses the crucial skill of distinguishing between fake and real news sources, providing key factors to consider. The analysis draws upon specific examples of their social media activity and offers insights into the impact of these platforms on public discourse and political engagement.

Surname 1
Name:
Instructor:
Course:
Date:
Introduction to Government
Social media is a good forum for the elected leaders. It is because it allows them to
contact the voters directly, make advertisement without payment, make campaign go viral,
fundraise, tailor messages to their followers, get feedback from voters, weigh public opinion and
effectives engage with the young voters ("Stateline." Pewtrusts.Org, 2017).
Some of the best practices for the elected leaders to use social media include:
 Customizing reports that meet all the requirements of the targeted audience
 Combining the report information with a clear storyline that provide guidance to the
readers in a coherent and instinctive manner.
 Effective communication of the key messages that targets the interest of the audience.
 Personalizing and illustrating the successful stories that strengthen key messages while
engaging the audience.
 Taking advantage of the online abilities by simplifying online reports to make them easy
to read and navigate.
The Fourteen Day Period

Surname 2
1. On October 17th 2017, President tweeted about Dow Jones Industry ("Donald J.
Trump (@Realdonaldtrump) | Twitter." Twitter.Com, 2017)
2. On October 18th 2017, the President Trump tweeted about the current tax code.
3. On August 22nd 2017, Vice president Mike Pence tweeted about the American jobs
and workers.
4. On 17th October 21, 2017 2017, Pence talked about the importance of cutting down
taxes on Facebook.
5. On October 19th 2017, the president tweeted about fighting ISIS.
6. Vice President tweeted about security.
7. On 9th September, on the Facebook President Trump cautioned the public about
Hurricane Irma ("President Donald J. Trump." Web.Facebook.Com, 2017).
8. On October 7th, Pence talked about Hurricane Maria through Facebook.
9. On 20th October 2017, Pence posted their discussion with the Governor of Puerto
Rico on the Facebook.
10. On July 20th, Mike Pence tweeted about security and prosperity ("Mike Pence
(@Mike_Pence) On Twitter." Twitter.Com, 2017).
11. On 20th 2017, Trump tweeted about the United Kingdom and Radical Islamic terror.
12. On 18th 2017, Trump tweeted about violation of the nuclear deal by Iran.
13. July 19, 2017, President Trump used Facebook mentioned outdoor recreation on the
public lands.
14. October 14, 2017, Vice President commended Gillespie on affordable energy and
coal.

Surname 3
The posts of the leaders are consistent with what is on their official government pages.
The elected leaders also have personal responsibilities to the citizens and residents of the
America than to the average social media users. It is because most of the people using social are
the youth; hence, they may not be able to reach all the citizens. Other than that, if I would have
been the social media advisor, I would have advised the President to use social media to explain
his successful pledges. On the other hand I would have advised the Vice President to use the
social media to support the positive things that the president has done.
Consequently, what each leader should do to try and reach out beyond their base
supporters is to launch development projects that may help the public in those areas. On the other
hand, vice president should ensure the completion of such projects. They should make sure that
they provide security equally to every citizen and basic economic infrastructure. To distinguish
between fake and real news, one need to know who wrote the news, what the claim it makes,
when it was published, and how it makes the reader feel.

Surname 4
Works Cited
"Donald J. Trump (@Realdonaldtrump) | Twitter." Twitter.Com, 2017,
https://twitter.com/realDonaldTrump.
"Mike Pence (@Mike_Pence) On Twitter." Twitter.Com, 2017, https://twitter.com/mike_pence.
"President Donald J. Trump." Web.Facebook.Com, 2017, https://web.facebook.com/POTUS/?
_rdc=1&_rdr.
"Stateline." Pewtrusts.Org, 2017,
http://www.pewtrusts.org/en/research-and-analysis/blogs/stateline/.