Social Media Marketing and Profitability Report for Croft Glesson Ltd

This report examines the role of social media in marketing and its potential for business profitability, specifically for Croft Glesson Ltd. It begins by defining social media and its applications, highlighting platforms like Facebook and Twitter as tools for marketing and customer engagement. The report then explores how social media can generate profits, including opportunities for online sales, positive brand image, and word-of-mouth marketing. It also addresses the potential risks, such as data security, compliance with regulations, and managing negative customer feedback. The report recommends that Croft Glesson Ltd. invest in social media, emphasizing the high return on investment and the importance of content creation. The conclusion highlights the opportunities for increased sales and profits through effective social media strategies.

What is social media
Application that allows people to share content
Platform for marketing of products
Offers immediate service to customers
Solve the problems on immediate basis

Various types of social media

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Facebook and Twitter are commonly used for
marketing
Relevant information is collected
Effective business strategy is formulated

How does social media generate profit
for business
 Social media is generating many opportunities
for Croft Glesson ltd
Company is earning heavy amount of profits
Capturing opportunities by preparing own
social media site
 Use of Facebook for selling its product

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Money making opportunity if social media site is
prepared
 Croft Glesson ltd. can develop its own social media
website
Product can be sold online
 Advantage of positive reviews about the products
 Create positive image for business
 Promote word of mouth publicity

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Money making opportunity if product is advertised
through other company ‘s social site
Products can be advertised on Facebook, Twitter
Establish contact with social media agency
Agency will help in advertising & promotion
Immediate response from the people

POTENTIAL RISK
Data collection, process and security-
 Need for security control measures
 Protection from hackers
 Possibilities of hacking
 Spoiling the image among clients

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Compliance-
 Rules and regulation related to e-commerce
Pressure of complying with laws
 Strict actions from regulating authorities

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