Analysis of Social Media Marketing for Bakery and Textile Businesses

This case study examines the application of social media marketing strategies for a bakery and a textile business. The assignment begins by exploring the benefits of a Twitter account for a bakery, emphasizing customer retention, data acquisition, and value proposition. The case study then shifts to a textile business, outlining the use of Instagram, Facebook, and Pinterest to showcase products, attract customers, and drive sales. The study highlights the importance of digital marketing for business growth and provides insights into how social media can be effectively utilized to engage customers and increase revenue. The case study references relevant sources to support the claims made and provide a comprehensive overview of the topic.

Case Study 6: Social Media
Introduction
Digital marketing strategy plays a significant role in success and development of the business.
There are several digital marketing strategies that are overwhelming and tend to decide the level
of prioritization of the business. marketers always look for a strategy that ensures a clear
understanding of the product, business and effective needs of customers.
1 Reasons why a bakery should have a twitter account
Twitter, Facebook, Instagram, etc are the digital marketing modes through which the customers
get connected rapidly. Posting on Twitter about the products and services will ultimately gain
attention of customers. Bakery should have a twitter account as this is the fantastic idea that is
useful in acquiring customer and retaining customers. Few reasons why a bakery should have a
twitter account are;
Customer retention
Data acquisition
Value proposition
Customer retention is possible while providing the important messages to the customer with the
help of images and tweets that attract the customers and patronize the bakery while visiting the
bakery now and then. The increase in the sales volume and revenue is observed in this case as it
helps to ensure customer loyalty (Kapusta, 2010).
2 Textile business
Owning a textile business is a really big deal as it needs intense marketing efforts to be made for
success of the business. Thereby, I would use social media marketing strategies that ensure
business growth and profitable business ideas (Schultz, Schwepker & Good, 2012). I would use
Instagram, Facebook and Pinterest. I would use Instagram while posting the videos and images
of western outfits in a way that it enhances customer attraction. Providing the latest collection to
customers with the help of Facebook, Instagram and Pinterest will help increase sales volume
and profit of the business.

References
Kapusta, M., (2010). Why does a bakery have a twitter account? Digital marketing,
https://mattkapusta.wordpress.com/2010/09/04/why-does-a-bakery-have-a-twitter-account/
Schultz, R, Schwepker Jr, C, & Good, D., (2012), 'Social media usage: an investigation of B2B
salespeople', American Journal of Business, 27(2), 174- 194.