Social Media Application and Business Strategy Report

This report analyzes the use of social media as a business strategy, focusing on Facebook, Twitter, and Instagram. It begins by highlighting the importance of social media for customer base and promotion. The report examines the positive aspects of social media channels, acknowledging potential risks and the need for a strategic approach. It then provides an overview of each platform, detailing how they can be used for marketing, customer engagement, and brand awareness. The report concludes that the overall use of social media is of prime importance for business strategy and gaining customers. It suggests social media is a potential business strategy for companies to do business. The report follows the instructions to review three social media applications used by a chosen organization, explain each application, and describe how the organization is using them based on the feedback from a workshop.

Running head: PROFESSIONAL READING AND WRITING
PROFESSIONAL READING AND WRITING
Name of the Student
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PROFESSIONAL READING AND WRITING
Company Name
Company Address
Date of Memo
To: Recipient of Memo
From: Writer of Memo Writer’s Initials
Subject: Title of Memo in Initial Capitals
Social media is one of the most important aspects for any company in the modern
world due to the large amount of customer base and promotion which can be done through
the mode of social media. The following analysis is done on the article on social media use
for as a business strategy and also suggests the use of social media for the company. The
following paragraphs analyse the uses for the positive use of social media in every sphere.
The main purpose of the report is to analyse the article on how to use social media
as a business strategy and also to apply in the ways of social media including the popular
social media channels on the company.
Despite the hype of the positive effects of social media channels on the fate of the
company resulting in the increase in business and also the increase in customer loyalty,
there are certain companies that have not got the required boost from the social media
channels due to the chance factor that is there in the social media marketing. The risks that
are an integral part of the social media make it a worth-taking yet risky social and strategic
steps that can make or do nothing for a company. The use of social media channels can be
also a source for affordable marketing and a way to reach the large number of audience in
the span. Therefore, social media has become a point of interest with loads of prospects.
Facebook
 It is the most popular social media channels.
 It can be used for affordable marketing by the company to gain customer base.
 The advertisement on Facebook is a great source to attract a large number of
potential customer. The company can give their products and even do business over
there.
Twitter
 Twitter is one of the popular social media platforms.

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PROFESSIONAL READING AND WRITING
 The use of Twitter can be used to listen to customer complaints and also voice out
opinions.
 The range of audience on Twitter is large contributing to the strategy of the
company. Moreover, the company can also use Twitter to gain brand consciousness
and even rope in celebrities’ foe the promotion of the brand.
Instagram
 The social media channels famous for its sharing of photos is one of the sister
concerns of Facebook.
 It can be helpful by letting the customer know about the different set of products
that are there in the market by the video and photo sharing features.
 The use of Instagram is to analyse the photo sharing techniques and also make sure
of the customer feedback via pictures.
In conclusion, it can be stated that the overall use of social media for the accessing of
the business strategy for the client is of prime importance. Moreover, the business use the
concepts of social media to gain customers and also to analyse the various means of the
business and reputation means in the period of time. The concluding statement can be
stated that social media is a potential business strategy for the companies to do business.
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Bibliography
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De Vries, L., Gensler, S., & Leeflang, P. S. (2012). Popularity of brand posts on brand fan
pages: An investigation of the effects of social media marketing. Journal of
interactive marketing, 26(2), 83-91.
Duggan, M., & Brenner, J. (2013). The demographics of social media users, 2012 (Vol. 14).
Washington, DC: Pew Research Center's Internet & American Life Project.
Perrin, A. (2015). Social media usage. Pew research center, 52-68.