Social Media Policy and Planning for a Custom Shoe Brand: Unit 3

This report provides a comprehensive social media strategy for a custom shoe brand, focusing on planning, policy development, and data confidentiality. It outlines strategies for attracting followers across Facebook, Instagram, and Twitter, including word-of-mouth, WhatsApp groups, and personal outreach. The report details the development of a social media policy emphasizing client service, innovation, and unique designs. It covers content promotion techniques such as identifying brand values, personalizing connections, and building trust. Additionally, the report addresses data confidentiality measures, including encryption and access management, and outlines methods for dealing with security issues. It emphasizes the importance of separating brand and personal content for staff and discusses legal and ethical considerations in social media use, referencing relevant academic sources.

Unit 3 Planning Activity 3
1

Contents
Planning for people to follow the pages.................................................................................3
Developing social media policy.............................................................................................3
REFERENCES...........................................................................................................................6
2

Planning for people to follow the pages
The costum shoes brand is always focused on the effective planning and will be
creating three different social media pages: - 1) facebook page 2) Instagram page 3) twitter
page. These are consider the different social media platform that are providing the best
facility for the potential consumers to attract towards pages and gaining more knowledge
about the product information. When a people can follow three different pages that will use
the effective strategies. It including word of mouth, whatsapp group, personal calling.
By using word of mouth strategy, it focuses on the different idea, assumptions and
then directly interacting with consumers, sharing relevant information about the costum shoes
(Briciu and Briciu, 2021). The word of mouth is the most common strategy in order to
promote the business demand in marketplace.
In the context of whatsapp group, it can be developed a strong coordination &
collaboration with people. This can be possible when each and every group members are
showing their preferences, taste. Accordingly, it has become easier for brand to promote the
right items, information. It helps to expand the business in different levels.
Personal calling is another important technique which is mainly used by individual’s
to use their personal social media account and promote the costum shoes brand (Briciu and
Briciu, 2021). In some cases, it is targeting the family, friends who have already using social
media account. It provide the better guidance regarding goods & services.
Developing social media policy
Business philosophy
The costum shoes brand may include the social media policy and promoting the
goods, services in the marketplace. Typically, it should be considered the social media policy
in which providing the exceptional client service, changing the business level through
innovation and providing the unique design in costum shoes (Cartwright, Davies and Archer-
Brown, 2021). So, it is important to follow a simple process and focused on the details that
make business philosophy memorable. On the other hand, the start-up enterprise will be
considered the philosophy- honesty is very expensive thing and delivered the same items on
the demand of the potential consumers.
3

How will promote the content
Identify & nurture brand – it is a great approach in order to shape the honesty of brand
and sharing the relevant message. It provide the fresh thing and always maintain emotional
connection with customers (Lee, Hong and Back, 2021). It is likely to suggest the options of
products as well as services. That’s why, it will be consider this step to develop a strong trust,
loyalty among the potential consumers.
Make personalized connection- it is the most common strategic tactic in which
supports to promote the honestly & respect in posted content from shoes brand. It helps for
enterprise to establish a strong connection with the potential customer by using social media
platforms. Moreover, it also providing the evidence of data accuracy, relevancy.
Building a sense of trust with potential consumer- it is an effective way to promote
the costum shoes business because it helps to create a relationship with client. It depends on
the trust, will be developing a confidence and deliver the best goods & services. On the other
hand, it acknowledging the faults which makes people trust with legitimacy of the strength. It
can easily identify the strength of brand reputation, position.
How to ensure the confidentiality of data of followers
When managing the confidentiality of data or information of particular follower.
 Encrypt the sensitive files- it is based on the process that help to create unreadable
data for third party.
 Manage the access of data- it is controlling the level of confidentiality and provide the
granted or authorised to those people who are really want to know about sensitive data
(Lee, Hong and Back, 2021).
 Protecting the physical secure devices, paper- it ensured that protect device, paper and
handle the mis-use of documents. If in case, it will be stored in the database system.
Methods or technique of dealing security issues
 Protecting the sensitive data through password- it seems like a no specific brainer but
it arise cyber-attack due to the lack of password protocols.
 Design safe or secure system- it helps to reduce the exposure of thieves, hackers by
accessing to the IT infrastructure (Nyagadza, 2022). If it is possible to minimise the
4

scope of changes and damage to the network by using email address, domain names
and servers.
Separation of brand and personal content for staff members
Consider the suitable policy and adding corporate social media information or data.
the sensitive data is non-disclosure, confidentiality and agreements. On this point of view, it
associated with corporate social accounts that are applied trade secret. Different companies
are providing the official account where only authorised people can access themselves (Lee,
Hong and Back, 2021). In this way, it can easily maintain separation of company &
employees social media accounts. It does not matter whether they were using personal
account. It is always maintain a separation between official as well as personal accounts.
Legal as well as ethical considerations
Legal standards are related to the standards, norms that are setup on the basis of
government aspect. On the other hand, ethical standards are expressed the idea, assumption of
human being. Majorly, the differences between legal and ethical standards, which are written
by legislation while fulfilling all essential demand of individual’s.
The social media allows the enterprise to communicate with targeted audience
through clicking. In this way, it can easily access the people from corner of the entire world.
As rapidly evolving the legal as well as ethical approach (Cartwright, Davies and Archer-
Brown, 2021). It encounter when utilising it personal as well as professional use. Although, it
would be implementing the rule of professional conduct that are applied with equal force. If
in case, it will be consider the ethical concern in which maintain client confidentiality or
information such as transaction detailed. These kind of ethics are followed by professionals to
keep protect or secure the sensitive data in the organisation.
5

REFERENCES
Book and Journals
Briciu, V.A. and Briciu, A., 2021. Social Media and Organizational Communication.
In Encyclopedia of Organizational Knowledge, Administration, and Technology (pp.
2609-2624). IGI Global.
Cartwright, S., Davies, I. and Archer-Brown, C., 2021. Managing relationships on social
media in business-to-business organisations. Journal of Business Research. 125.
pp.120-134.
Lee, M., Hong, J.H. and Back, K.J., 2021. Exploring the roles of DMO’s social media efforts
and information richness on customer engagement: empirical analysis on Facebook
event pages. Journal of Travel Research. 60(3). pp.670-686.
Nyagadza, B., 2022. Search engine marketing and social media marketing predictive
trends. Journal of Digital Media & Policy.
6