Impact of Social Media on Powersourcers' Supply Chain and Marketing

This report examines the application of social media in marketing and supply chain management for Powersourcers. It highlights the potential of social media platforms like Instagram, Facebook, and YouTube for attracting customers. The report discusses how social media can be used to monitor product arrivals, manage delivery times, and assess weather impacts. It also covers the use of social media for identifying supply chain risks, finding new suppliers, and analyzing customer trends. The references provided support the importance of social media in enhancing customer engagement and optimizing business operations. This report provides a comprehensive overview of how Powersourcers can leverage social media for improved efficiency and customer satisfaction.

Running head: THINK BIG
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The general benefits of the social media will be the promotional activity of the
Powersourcers model among the potential tech-savvy customers of the current business
market. The promotional activities will follow the social media platforms like Instagram,
Facebook or YouTube as that will attract the increased number of customers in the modern
generation (Ashley & Tuten, 2015). Apart from that the online documentation of the
proposed model will allow the probable customers to achieve important insights about the
new model.
Social Media has significant importance in the supply chain modelling and can be used in the
supply chain in the following patterns:
Social media posts can be used as an indication for the arrival and departure of the products
from a certain distribution point or warehouse (Markova & Petkovska-Mirčevska, 2013).
Social media is significantly helpful for the information regarding the accidents or road
closures which can affect the delivery time significantly.
Social media has significant importance in describing the weather condition which is highly
influential in case deliveries.
If there is any space in one’s vehicle, then social media gives the chance to him or her to
inform that to others so that if there is any additional load for any other suppliers then that
other supplier can use that vacant space.
Social media can be used in order to monitor the reputation of the suppliers and the vendors.
Social media can be used to analyse the customer trends as well.
Social media has significant influence in the identification of the supply chain risk issues and
in the production of the solution of those issues.

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Apart from these, it will also enable the organizations to find out new efficient suppliers,
vendors and carriers.

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References:
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology & Marketing,
32(1), 15-27.
Markova, S., & Petkovska-Mirčevska, T. (2013). Social media and supply chain. Amfiteatru
Economic Journal, 15(33), 89-102.