The Influence of Social Media on Business Performance and Growth

This research project investigates the impact of social media tools on business promotion strategies, growth, and overall performance, using Talent Plus as a case study. The project begins with an introduction outlining the background, significance, aim, objectives, and research questions. The literature review explores the influence of social media tools on business growth, promotional strategies, and competitive advantage. The methodology section details the research design, approach, and ethical considerations. Data analysis is performed to assess the impact of social media tools. The project concludes with findings, recommendations, and references. The research aims to identify how social media tools enhance business operations, promotional strategies, and competitive advantage, specifically in the context of a consultancy firm. The project examines the role of social media in connecting with customers, providing cost-effective marketing, establishing brand awareness, and improving customer service.

RESEARCH PROJECT

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Introduction...........................................................................................................................1
1.2 Background of research.........................................................................................................1
1.3 Significance of research........................................................................................................2
1.4 Aim........................................................................................................................................3
1.5 Research objectives...............................................................................................................3
1.6 Research Questions...............................................................................................................3
1.7 Time scale.............................................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
2.1 Impact of social media tools on enhancing growth and performance of business................5
2.2 Role of social media tools in organising promotional strategies..........................................6
2.3 Different social media tools which are beneficial for firms in achieving competitive
advantage.....................................................................................................................................6
2.4 Relationship between social media tools and promotional strategies for expanding
business operations......................................................................................................................7
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................9
3.1 Type of Investigation............................................................................................................9
3.2 Research design.....................................................................................................................9
3.3 Research Philosophy.............................................................................................................9
3.4 Research Approach.............................................................................................................10
3.5 Data Sampling.....................................................................................................................10
3.6 Ethical Consideration..........................................................................................................10
CHAPTER 4: DATA ANALYSIS................................................................................................12
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS...................................................21
5.1 Conclusion...........................................................................................................................21
5.2 Recommendation.................................................................................................................21
REFERENCES..............................................................................................................................22
.........................................................................................................................................................1

TITLE: The implications of digital technologies on SME. A case study on Talent Plus.
CHAPTER 1: INTRODUCTION
1.1 Introduction
Social media is collective of the online communication channels which are dedicated to
the community based interaction, collaboration, input and content- sharing. Through using better
social media, people can connect with the each other. Social media is a computer- medicated
technologies which facilitate creation as well as sharing of data, information, career interests and
ideas through networks as well as virtual communities (Aral, Dellarocas and Godes, 2013). At
market place, competition level is more so firm use different tools of social media in order to
communicate with the people. Social media is an effective tool that can used through companies
to change business landscape. Social media is necessary tool on which more persons can share
their ideas as well thoughts by using different online sites for an instance Instagram, Facebook,
twitter, etc. Social media is helpful in increasing effectiveness as well as sales of company in
significant manner. In context to this, social media develops an immense affect on industry.
Developing and creating website is necessary for business. Along with the website, there
is a requirement to an organisation to expand its online reach to the platforms of social media.
On the other hand, social media is an easy process of giving and receiving feedbacks from
consumers. In this present time period, many people are engaged with the sites of social
networking in context to search better services and products and also people share their personal
experience. In social media includes forums and also blogging of interactive presence that
permits people ability to be engage in the conversation with some other persons.
1.2 Background of research
Social media is an internal part of life of human as applications proliferate as well as
social websites. In this, traditional online media consists social components like comments areas
for the users. Organisations use social media to make the products, promotion, connect with the
exiting consumers and also expand business at large scale (Ayeh And et. al., 2012). It is a
responsibility of manager to use the better social media applications in addition to connect with
large number of consumers at market place. Talent Plus is a consultancy firm and it provide its
services to large number of people in better manner. The main focus of this organisation is to
connect with more people to increase its business at large scale and also target different people.
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It helps in enhancing the sales along with the profit level of Talent Plus organisation with in
given period of time. With the help of using social media, company can aware people about the
services of company and attracts them towards firm. It is a responsibility of marketing manager
to involve the social media in promotion mix at the time of preparing as well as implementing
the strategies.
Talent plus organisation uses the Instagram, LinkedIn, Twitter social media tools to
interact with people and know about the specifications of existing products and also services. It
will be helpful in expand business in to some other countries and target the different market
place. With the help of this, firm can gain the competitive advantage. Social media plays a
necessary role in order to promote services of firm at market place. Promotion should be
attractive and it aids in enhancing sales of an organisation. The main importance of promotion is
to enhance sales, develop brand equity, competitive retaliations, positioning, acceptance of new
products and many others (Bruhn, Schoenmueller and Schäfer, 2012). In addition to talent plus,
it provides its services to consumers online at reasonable cost. For this reason, firm has loyal
consumers at market place. Social media provides a marketer voice and also a method to interact
with the consumers, peers and also existing customers. It personalise brand and aids to spread
message of firm in a conversational and relaxed manner.
1.3 Rationale of research
This research is take in to consideration on “To identify the impact of social media tools
and their influence on promotion strategy of firm.” It is valuable in nature and helpful in provide
positive outcome. The main rationale behind conducting research is to know about social media
in a detailed manner. In this present time, business face many problems to connect with people
so through research firm can know effectiveness of social media tools to connect with people. It
will help in enhancing knowledge as well as skills of an individual.
1.4 Aim
The aim of this investigation is to “To identify the impact of social media tools and their
influence on promotion strategy of firm. A case study on Talent Plus”.
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1.5 Research objectives
It is necessary for an investigator is to develop objectives before conducting any
investigation. It is necessary that objectives should be clear and better. There are some objectives
mention below:
 To identify the impact of social media tools on enhancing growth and performance of
business.
 To evaluate the role of social media tools in organising promotional strategies.
 To determine different social media tools which are beneficial for firms in achieving
competitive advantage.
 To analyse the relationship between social media tools and promotional strategies for
expanding business operations globally.
1.6 Research Questions
 How to identify the impact of social media tools on enhancing growth and performance
of business?
 Different ways to evaluate the role of social media tools in organising promotional
strategies?
 How to determine different social media tools which are beneficial for firms in achieving
competitive advantage?
 What are the measure to analyse relationship between social media tools and promotional
strategies for expanding business operations globally?
1.7 Time scale
It is an arrangement of the events used as measure of relative or duration of period of
geologic. Under this, firm arrange the time on the basis of activities (Fotis, Buhalis and Rossides,
2012). Researcher works on achieving the set targets according to the assigned tasks in an
effective manner.
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4

CHAPTER 2: LITERATURE REVIEW
This part of research is a kind of review articles. It is scholarly pare that consists existing
knowledge involving the substantive findings along with the theoretical to specific topic. Under
this, researcher used the secondary data to collect information and data. It is basis for an
investigation in each academic area. In context to this, secondary sources are uses in collecting
data or information and these are books, journals, articles etc. Under this, data is collected in less
time period and there is minimum cost involved. According to opinion of Dena Taylor (2018)
literature review is a main part of research under which the an investigator justifies requirement
of research through critically evaluating past research. The research defines aim of research for
proper understanding. It is based on the personal judgement as well as objective analysis of
chosen research area. On the other hand, it provides lack of clarify of data and it is complex to
search the accurate information.
2.1 Impact of social media tools on enhancing growth and performance of business
Now a days' people are using social media as a platform for sharing their live events with
people who are directly or indirectly connected with them. Thus, it can be said that social media
for uses web based mobile technologies for communicating with one another. On the basis of
view point of Goh, Heng and Lin, 2013 it has been stated that Talent Plus is a consultancy firm
that is suing social media for improving its brand image and in addition to this, they are using for
providing customers with adequate amount of information. There are different kinds of benefits
that are provided by social media in order to improve performance and growth and these are
explained below:
Better Customers services: Social media help company in responding with grievance to
its customers if they have any kind of queries related to services and facilities provided by
company. According to a study it can be analysed that if consumers have problem than they want
company revert them as soon as possible. In context with Talent Plus, with the help of social
media they are providing customers with a wide window of asking queries related to job
opportunities and many more.
Cost efficient: As compared to other mediums social media is cost efficient so, if
company is while operating its business is going through a shortage of budget than this is
considered as an effective tools. Talent Plus, is using websites like Facebook, Twitter, etc.,for
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sharing their information with the help of advertisement without any much cost. Therefore,
social media can be considered as an affordable advertising platforms.
Connectivity: Social media is also helpful in interacting with customers in order to know
their choices and preferences. It will gradually assist companies in doing modification according
to the current market scenario. In terms of Talent Plus, it is helping them in connecting with
intellectuals and expertise so that company can give appropriate suggestion for the queries
customers are having.
Establishing Brand Awareness: As maximum number of people are using social media
sites so transferring and sharing of information is very easy. With the help of this company can
increase brand awareness by telecasting attracting advertisement as a result it will create
awareness amongst customers.
2.2 Role of social media tools in organising promotional strategies
As per the current market scenario, there are a large number of social media tools which
are available and company are using this as a promotional strategies. These help company in
managing customers relationship as it enable them in doing negotiation if consumers are having
any kind of problems. Most of the people are active in social media websites because of which
promotional activities become easier for companies in providing better information to customers.
According to Hutter and et. al., 2013, it can be evaluated that Facebook is the most
popular demographics and around 89% of men and women are using and from there they are
getting information. Whereas Instagram is less popular than previous one and mostly people who
are living in urban areas are using. In context with Talent Plus, as it is a consultancy firm their
entire work is being done with the help of social media tool i.e. LinkedIn because most of the
companies are active in this site and for getting appropriate solutions firm can directly contact
with Talent Plus for the same. LinkedIn is a professional networking sites that assist companies
in making professional profiles. For promotional activities social media is considered as an
essential tool as digitalisation has made the process easier.
Now a days' Whatsapp is in a current trend an individual can do chatting and video
calling as well through their mobile phone and only require a good internet connection. Further,
it is considered as a great source for sharing information and other related items with other
people. In terms of Talent Plus, if a company wants to get any solution for any kind of problem
related to legal issues than a person can directly go to the website and get the number and
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directly contact with respective person, other than this, he/she can have a video chat as well with
experts in order to get effective solution for issues and problem so as to run its business properly.
2.3 Different social media tools which are beneficial for firms in achieving competitive
advantage
With the increase in digital technology social media has made entire process of promotional
activities simpler. Now companies are using modern technique of promotion rather than
traditional procedure. Some of the benefits of social media in achieving competitive advantages
are explained below:
Improve website traffic: On the basis of Leung and et. al., 2013, Social media assist
companies in sharing content through websites and blog of a respective company and as soon as
firm publish any information it is delivered to readers. Thus, this help enterprise in promoting
their activities. For example: if a person has subscribed channel of a particular company than
notifications will be directly posted and information will be received.
Increases sales: Talent Plus is a consultancy firm and so it doesn't have to be deal with
physical sales. Their prime work is to provide legal information or any other kind of suggestion
related to any kind of issues because through this, company will be able to operate its business in
a better manner. So, with the increase in number of people using social media will raise
companies sales therefore, it is crucial that company adopts appropriate strategies for achieving
its goals and objectives in speculated period of time. Thus, with the increase in sales company
will be gain competitive advancement and they will be able to give tough fight to its rival firms
who are working in the same field.
Promote Content: This is the biggest advantage of social media, people are now doing
smart work instead of wasting money in traditional form of promotion they are using social
media and digital technology for the same. In addition to this, it also assist company in keeping
an eye on strategies and plan of action that have been implemented by rival firm.
Communication medium: Social media is considered as an excellent source of
communication as it is in reach with every person. People can easily interact with the respective
person for example: new established enterprise can interact with Talent Plus without visiting to
their office and wasting time. They can just sit at their home and take suggestions in return.
Therefore, at a single time Talent Plus can resolve so many problems and gradually it will
increase their sales and profitability and provides them with competitive advancement.
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2.4 Relationship between social media tools and promotional strategies for expanding business
operations
As per current market scenario, it can be said that social media tools and promotional
strategies go hand in hand. Without social media tool promotional activity cannot be done, so, it
is crucial that company make appropriate strategies in order to expand their business operations
in different areas. Therefore, social media is considered as an important tool for attracting a large
number of people towards their organisation. As per the study it has been evaluated that around
85% of the people are using social media for getting information and sharing information with
others. This is gradually working as a promotional activity for most of the companies, for new
companies it is working as an aid as firm can now increase their brand image as social media has
expanded its voice and now people just scrolling news feed can get information for related topic.
On the basis of Lim, Chung and Weaver, 2012, it has been stated that Social media has
reduced cost price of promotional activities and now company can get into reach with maximums
number of people in just one click. Other than this, it has increased customers base of the firm
which leads to enhance sales and profitability.
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CHAPTER 3: RESEARCH METHODOLOGY
Research methodology defines plan which is constructed by investigator to conduct
activities in systematic manner. It is essential that appropriate methods are used by individual to
collect accurate and complete information in respect to research topic. For this, researcher have
different tools and techniques which can be used to conduct investigation process properly.
On the basis of opinion of Oskar Blakstad (2019) Research methodology is an effective
way to collection of data, analysing and interpreting. It is an identical to research that employed
through an investigator in specific project involving the basic knowledge concerned to research
methods. Alternatively, it is used in limited sphere and expensive.
3.1 Type of Investigation
Investigator responsibility is to collect information and use techniques which depends
upon their decision making (Rishika and et. al., 2013). Quantitative and qualitative are two
different types of investigation which are used by person to gather sufficient information for
investigation. These are techniques which help individual to collect facts and figures to make
appropriate conclusions and recommendations for research topic.
3.2 Research design
Research design is refers to framework about different pattern which investigator uses for
conducting investigation systematically. Researcher construct objectives, collect relevant data,
choose different research methods to execute activities effectively. Exploratory research,
experimental or casual Descriptive research design are different methods which are used by
individual to have sufficient information for research topic.
This tactic is used by investigator to define problems and find appropriate solutions.
Descriptive research design is technique used by individual for qualitative investigation and ass
information properly.
3.3 Research Philosophy
This is defined as category which comprises different conditions, nature and types of
information collection. This tactic helps individual to analyse data effectively (Tiago and
Veríssimo, 2014). For this, positivism & interpritivism are two kinds of research philosophy
which are used by investigator.
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In according to present trends, research interpritivism is used in this report. It is a quality
oriented which helps individual to have quality data. Research philosophy depends upon nature
of human being and role they play in social life.
3.4 Research Approach
It is strong research equipment which provides support to conduct investigation properly
and make appropriate output. This methodology has two approaches which deductive &
inductive. In this report, inductive approach is used by investigator. This tactic is related with
subjective data which is based on availability of statistical data gathered by analyst (Tuten and
Solomon, 2017). In this research, Inductive approach is used by researcher to have adequate
information and make appropriate results.
3.5 Data Sampling
Investigator collects data to have sufficient information to make conclusions for research
topic. For this, it is essential that population is divided into small samples to select appropriate
group. In this report, 40 respondents are chosen for report. Probabilistic & non-probabilistic are
two forms of data sampling. From this, Probabilistic sampling is technique for giving equal
chance while non-probabilistic is not to give value to each and select on basis of priority basis.
Will Kenton (2019), Data sampling is helpful in selecting the people from whole
population to collect data for specific research area. On the other hand, data sampling require the
more time and cost to be perform.
3.6 Ethical Consideration
In research project, it is essential for researcher to focus on gathering effective valid
information that is based upon real or true facts (Ayeh and et. al., 2012). While gathering any
information and data, investigators do not have to use abusive words which can affect values and
morale of individuals. They need to ensure that personal information of participants is not
disclose to any one without their permission; as researchers have to follow up certain ethics and
principles for completing research. There is also do not force people to give their reviews to a
specific area participants are allowed to freely chose options and give their recommendations.
QUESTIONNAIRE
Name:
Age:
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Gender:
Address:
Contact number:
Q1) Does social media helps in increasing the promotion of services of Talent Plus
organisation?
a) Yes
b) No
Q2) Which kind of social media tool used through Talent Plus organisation used most?
a) Twitter
b) Facebook
c) YouTube
d) LinkedIn
Q3) According to your point of view, does social media helpful in success of Talent Plus
company?
a) Yes
b) No
Q4) What is role of social media in order to promote the services of company?
a) Interaction with Target Market
b) Improve Responsiveness
c) Effective Marketing
d) Competition
Q5) What are main challenges which organisation face at the time of implementing the
social media in business?
a) Develop cross- channel strategy
b) Time management
c) Data management
Q6) Do you like to receive data or information in new services which are offered through
company by providing advertisement on websites of social media?
a) Yes
b) No
Q7) What is the impact of social media tools on enhancing growth and performance of
11

business?
a) Developing social signals
b) Promote brand
c) Attract more consumers
D) Enhance profit
Q8) On the basis of your point of view, does techniques of social media helpful in
increasing promotional strategies of Talent Plus organisation?
a) Yes
b) No
Q9) Is social media helps in increasing sales and expand business at large scale?
a) Agree
b) Disagree
Q10) Recommend different ways by which Talent Plus organisation can increase its
promotion.
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CHAPTER 4: DATA ANALYSIS
Q1) Does social media helps in increasing the promotion of services of Talent Plus
organisation?
a) Yes 25
b) No 15
Q2) Which kind of social media tool used through Talent Plus organisation used most?
a) Twitter 15
b) Facebook 10
c) YouTube 8
d) LinkedIn 7
Q3) According to your point of view, does social media helpful in success of Talent Plus
company?
a) Yes 28
b) No 12
Q4) What is role of social media in order to promote the services of company?
a) Interaction with Target Market 8
b) Improve Responsiveness 12
c) Effective Marketing 14
d) Competition 6
Q5) What are main challenges which organisation face at the time of implementing the
social media in business?
a) Develop cross- channel strategy 13
b) Time management 15
c) Data management 12
Q6) Do you like to receive data or information in new services which are offered through
13

company by providing advertisement on websites of social media?
a) Yes 22
b) No 18
Q7) What is the impact of social media tools on enhancing growth and performance of
business?
a) Developing social signals 10
b) Promote brand 8
c) Attract more consumers 16
D) Enhance profit 6
Q8) On the basis of your point of view, does techniques of social media helpful in
increasing promotional strategies of Talent Plus organisation?
a) Yes 26
b) No 14
Q9) Is social media helps in increasing sales and expand business at large scale?
a) Agree 30
b) Disagree 10
14

THEME 1: Social media helps in increasing the promotion
15

Q1) Does social media helps in increasing
the promotion of services of Talent Plus
organisation?
Frequency
Yes 25
No 15
Interpretation: It has been stated from the above given graph that social media is helpful to
business firm in promotion of services in better manner. Through social media, large number of
people are connected with each other in all over the world. There are 40 respondents selected
through an investigator and among them 25 said that social media helps in maximising
promotions of services of firm. But there are 15 respondents which are not agree with this given
statement and according to them, there are some other methods by which company can promote
its services in better manner.
THEME 2: Kind of social media tool used through Talent Plus organisation
Q2) Which kind of social media tool used
through Talent Plus organisation used
most?
Frequency
Twitter 15
16
Yes No
0
5
10
15
20
25
25
15
Column B

Facebook 10
YouTube 8
LinkedIn 7
Interpretation: Different social media tools are helpful in promote services of an organisation in
significant manner. On the basis of view point of 15 respondents, they said that twitter is one of
the better social media tool through which people can connected and also give their view points.
According to 10 respondents, social media is connecting people with the each other and people
from all over world can interact with the each other through internet. 8 respondents are with an
option of YouTube. On the basis of view point of 7 respondents, LinkedIn is a most effective
method to connect with large number of people.
THEME 3: Social media helpful in success of Talent Plus company
Q3) According to your point of view, does
social media helpful in success of Talent
Plus company?
Frequency
Yes 28
No 12
17
15
10
8
7
Twitter
Facebook
YouTube
LinkedIn

Interpretation: Social media provides many advantages to business. There are many people
which are connected with the each other on the social media sites. On the basis of view point to
28 respondents, social media is a helpful tool that can help company to be successful. On the
other hand, there are around 12 respondents which said that Talent Plus organisation can know
some other methods to make the business successful.
THEME 4: Role of social media in order to promote the services
Q4) What is role of social media in order to
promote the services of company?
Frequency
Interaction with Target Market 8
Improve Responsiveness 12
Effective Marketing 14
Competition 6
18
Yes No
0
5
10
15
20
25
30
28
12 Column B

Interpretation: Social media plays a necessary role to promote services of an organisation in an
effective manner. Better promotion is helpful in attract more and more consumers towards an
organisation. On the basis of view point of 8 respondents, social media helps in interact with the
target market. It enable firm to interact with consumers by Facebook updates as well as tweets. It
is helpful for Talent Plus organisation to develop better marketing strategies which can address
needs of consumers. On the other hand, there are 12 respondents which are agree with the
improve responsiveness. Social media make easy process of receiving and giving feedbacks. If
consumers have some issues as well as concern regarding offers of business them in this case
they can know in timely way. According to 14 respondents, social media helps in the better
marketing. 6 respondents said that by using better social media tool, company can compete with
its strong rivals.
THEME 5: Main challenges which organisation face at the time of implementing the social
media.
Q5) What are main challenges which
organisation face at the time of
implementing the social media in business?
Frequency
Develop cross- channel strategy 13
19
8
12
14
6
Interaction with Target
Market
Improve Responsiveness
Effective Marketing
Competition

Time management 15
Data management 12
Interpretation: At the time of executing the social media at workplace, there are some issues
which are faced through Talent Plus organisation. It is a responsibility of manager to develop
better strategies in order to overcome from all issues. On the basis of 13 respondents, Talent plus
company will need to create an effective cross- channel strategy and also translate its content
across several channels. On the other hand, there are 15 respondents which said that firm will
require to manage the time in proper manner at the time of executing social media. In this,
company should create the better development as well as optimization and also engage the large
number of people. 12 respondents said that main challenge is to manage the data. For company,
it is necessary to gather relevant or accurate data from the social media so that firm can satisfy
their wants and demands in an effective manner. It will help in enhancing reputation of an
organisation.
THEME 6: Like to receive data or information in new services
Q6) Do you like to receive data or
information of new services which are
offered through company by providing
advertisement on websites of social media?
Frequency
20
Develop cross- channel strategy
Time management
Data management
0
2
4
6
8
10
12
14
16
Column B

Yes 22
No 18
Interpretation: Consumers get information about information about the new services from
different social media tools. It is more effective way to aware regarding new services because
large number of people are connected on social media. On the basis of view point of 22
respondents, they like to be receive information of new services provided by Talent Plus
organisation with the help of social media websites. On the other hand, there are 18 respondents
which are not agree with this.
THEME 7: Impact of social media tools on enhancing growth and performance
Q7) What is the impact of social media tools
on enhancing growth and performance of
business?
Frequency
Developing social signals 10
Promote brand 8
Attract more consumers 16
21
Yes No
0
5
10
15
20
25 22
18
Column B

Enhance profit 6
Interpretation: From the above given graph, it has been segmented that social media tools
develops the positive impact on increasing performance as well as growth of Talent Plus
organisation. Under this, there are 10 respondents which said that main affect of tools of social
media is to develop better social signals with other people. On the other hand, 8 respondents are
with an option of promote the brand in positive manner. According to 16 respondents, social
media is helpful in attract more customers towards organisation.
THEME 8: Techniques of social media helpful in increasing promotional strategies
Q8) On the basis of your point of view, does
techniques of social media helpful in
increasing promotional strategies of Talent
Plus organisation?
Frequency
Yes 26
No 14
22
10
8 16
6
Developing social signals
Promote brand
Attract more consumers
Enhance profit

Interpretation: Promotion helps in provide better opportunities to organisations to aware people
about the services and also attract them towards services of firm in significant manner. There are
26 respondents, which said that social media is helpful to Talent Plus business firm to use the
social media to enhance the strategies related to the promotion of Talent Plus business firm in an
effective manner. But on the basis of 14 respondents, they are not much agree with this.
THEME 9: Social media helps in increasing sales and expand business
Q9) Is social media helps in increasing sales
and expand business at large scale?
Frequency
Agree 30
Disagree 10
23
Yes No
0
5
10
15
20
25
30 26
14 Column B

Interpretation: It is necessary for an organisation to enhance sales and profit level in significant
manner. It is necessary for an organisation to expand business at large scale so that firm can
capture the large market share. Under this, there are around 40 respondents selected through an
investigator. Among them, 30 respondents said that they are agree that social media is helpful in
maximising sales along with expand business at the large scale. But there are 10 other
respondents which said that they are not agree with this option.
24
30
10
Agree
Disagree

CHAPTER 5: RECOMMENDATIONS
Recommendation
From the above given report, it has been recommend that company should use the
different social media tool to interact with large number of consumers towards an organisation.
On the other hand, organisation can take feedbacks from consumers along with the staff
members about using the different social media sites. Today, every individual use social media
platforms so company can communicate with its customers and can maintain good relations with
them. One of the main benefit of use social media platforms is that it decreases cost of marketing
activities of enterprise and help in attract more customers towards its products and services. It is
recommended to firm to make a budget and collect all the resources require to carry out business
operations with help of technology. In this way entity can serve more number of customers and
can generate more number of profits.
CHAPTER 6: REFLECTION AND ALTERNATIVE METHODOLOGIES
6.1 Reflection
This research is based on social media and its impact on promotional activities. This
study is helpful in enhancing knowledge of learner in a better manner. In order to conducting an
investigation, there is qualitative method used because it provides information about specific
research topic in detailed manner and on theoretical basis. On the other hand, I used primary as
well as secondary data collection sources. Secondary sources are used in literature review part
where as primary sources are used in conducting survey. In this investigation, inductive research
approach has been applied because it is based on qualitative method and helpful in provide
detailed information about any issues.
6.2 Alternative Methodologies
Under this research, information and data is collected through investigator for performing
business activities in proper direction. In this present research, questionnaire has been used for
accumulate primary data and it is one of most necessary technique for gathering relevant
information about specific research topic. On the other hand, alternative methodology that can be
used is Interview. It helps researcher to collected information from respondents on personal
basis.
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CHAPTER 7: CONCLUSION
From the above report it has been analysed that, after the evolution of digital technology
and coming up of social media, it has provided maximum benefits to companies. As per the
current market scenario, there are various tools and technologies are available which company
can adopt for promoting their activities in a better manner. Social media is helpful in
communicate with more people and also aids in increasing sales of an organisation. Under the
literature review studied about the impact of social media on development as well as productivity
of Talent Plus. In United Kingdom, there are large number of people which are connected with
Talent Plus through social media tool. On the other hand, social media is more helpful in
promote services of company in significant manner. The manager of Talent Plus motivate its
employees so that they can work in an effective or easy manner and focus on attaining the set
objectives with in given time period.
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REFERENCES
Books & Journals
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