Marketing Management and Digital Communications: Reflective Analysis

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MRKT20052: Marketing Management and Digital Communications
Term 2, 2019
Assessment 1: Reflective Analysis of two articles
<< How social media is helpful big tobacco hook a new generation of smokers >>
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Word count: <<600 >>
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Article
How social media is helpful big tobacco hook a new generation of smokers
Social media play a big role within the youngster generation. This article shows that social media
supports for big tobacco to connect the new generation of smokers. In many cities companies
promote the tobacco products within the young people.
Key issues
This article shows that social media play two aspects for customers and tobacco organizations.
Tobacco, drugs are bad a habit which is popular trends in young generations. In today life
youngsters consume these types of products as a fashion or present as a luxurious life. It is
analysis that many countries banned these types of products (The conversation, 2019).
Many countries promote these types of products such as; Rio de Jenerio, Jakarta, and hold events
to influence the people especially young people. Due to these circumstances many people
influenced and show off their luxurious lifestyle by consuming tobacco, drugs and post their
photos on social media sites. It not only affects the young people life but also affect their careers.
Social media promote tobacco products via spread the information by supports of it.
Explanation why issue are important
These issues are important for companies and show the positive impacts. However it shows the
negative impacts for customers, it directly affect the young generation. In the given article it
shows that social media spread the awareness of tobacco products which is beneficial to the
companies but harmful for the customers. It is investigated that many youngsters consume these
products and post their pictures like adventures and show that it is a luxurious life (Depue, et. al.,
2015).
These issues are important for increase the awareness of its positive and negative aspects,
because it not only affect the user’s lifestyle but also provide benefits to the companies.
Companies take supports via social media to promote the products, for increase the productivity,
for maximizes the growth. On the other hand it is harmful for customers because it is not good
for health (Freeman, et. al., 2015).
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Discussion of implication of these issues form marketing perspective
It is analysis that these issues show positive and negative both the aspects.
Positive aspects are:
Social media is a big supporter of the companies those who promote these products. Marketers of
the companies, company partners use these sites to promote the products and increase awareness
of the products. Many companies promote products such as; tobacco, drugs, smoking accessories
to promote and launching these types of products (Gainsbury, et. al., 2016). It increases the brand
awareness of it, spread the products information and for increase the productivity. It is analysis
that social media play important role to spread the information of tobacco, drugs faster as
compare to the other products.
Negative aspects are:
Social media emphasis to the young people and show that tobacco as a fashion or luxurious
adventures. Many companies use these sites to increase the awareness of these products. Young
people consume these products and post the pictures like adventures. Tobacco directly affect to
the consumers life and harmful for young people (The conversation, 2019).
Customers groups; these types of stakeholders influenced through these products and consume
tobacco. It is analysis that many countries use social media sites to promote the products via
conducting the events and encourage youngsters to use of alcohols, tobacco, and smoking. It is
the new trends within youngsters. It is investigated that if these types of businesses productivity
is decreases and decline then the chances of their productivity is also decline.
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References
 The conversation. (2019). [Online] the conversation media group, How social media is
helping big tobacco hook a new generation of smokers, Available at:
https://theconversation.com/how-social-media-is-helping-big-tobacco-hook-a-new-
generation-of-smokers-112911 Access on: [26th August 2019]
 Depue, J. B., Southwell, B. G., Betzner, A. E., & Walsh, B. M. (2015). Encoded
exposure to tobacco use in social media predicts subsequent smoking
behavior. American Journal of Health Promotion, 29(4), 259-261.
 Freeman, B., Potente, S., Rock, V., & McIver, J. (2015). Social media campaigns that
make a difference: what can public health learn from the corporate sector and other
social change marketers. Public Health Res Pract, 25(2), e2521517.
 Gainsbury, S. M., Delfabbro, P., King, D. L., & Hing, N. (2016). An exploratory study
of gambling operators’ use of social media and the latent messages conveyed. Journal of
Gambling Studies, 32(1), 125-141.
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