Social Media's Role in Promoting Tobacco Consumption Among Youth

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Table of Contents
HOW MEDIA IS HELPING BIG TOBACCO HOOK A NEW GENERATION OF
SMOKERS....................................................................................................................... 2
HOW SUSTAINABILITY OF PRODUCTS AFFECT BUYING OF CONSUMERS...........4
REFERENCES.................................................................................................................6
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HOW MEDIA IS HELPING BIG TOBACCO HOOK A NEW GENERATION OF
SMOKERS
Social media is becoming a major platform for attracting young people toward smoking and
tobacco consumption. A tobacco company always finds new and creative ways to attract
youngsters towards tobacco consumption and social media is one of the biggest platforms for
creativity. In most of the cities around the world such as Jakarta, Cairo and Milan, Tobacco
companies organize extravagant programs like “K player” that will help to connect with young
peoples and to turn them into chain smokers (Ketchell, 2019).
How media is contributing to big tobacco hook
Social media fits to elaborate on the big tobacco advertising as the majority of the youth in
Australia use social media apps such as Instagram and Facebook regularly that makes the work
easy for tobacco companies. The Tobacco firms post several advertisements on social media
that encourages the youngsters of Australia for consuming Tobacco and smoking (Hagg et al.,
2018). The companies also organize pop up events for sharing their encouragement and
tobacco adventure that attracts more and more youngsters towards tobacco consumption and
smoking for gaining popularity and attention on the social page. The experience and adventure
of people across the world also play a significant role in turning the youngsters a chain smoker.
Social media is playing a vital role in attracting the young generation especially the generation
below the age of 18 to consume tobacco for enjoyment and adventure (Hagg et al., 2018).
Impact of big tobacco hook on the youngster
Intake of tobacco and smoking is dangerous to health but the attraction through advertisement
and social media unable to resist the youngsters from consumption of Tobacco and cigarettes.
The consumption of tobacco increases the health issues and death rate in Australia in forcing
the youngsters to check new ways to take the products for the sake of life. The advertisement
for Tobacco consumption and chain-smoking also exploiting social media by making the
youngsters addicted to smoking and tobacco consumption (Maitlo et al., 2017). Social media is
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a platform to provide updates, information and knowledge about what is happenings in the
world but the posts and advertisements of tobacco consumption and smoking distracting the
youngsters and making the social media a useful platform for tobacco companies. However
most of the organization is trying to reduce the tobacco consumption by making the generation
aware about the adverse impact of tobacco and smoking but the number of such organizations
is less in comparison to chain smokers and tobacco companies (Maitlo et al., 2017).
Ways to reduce the impact of big Tobacco hook
Consumption of tobacco and smoking affecting the life of youngsters but due to lack of
awareness the young generating is drowning into the tobacco chain that injuring life and
health. The Australian government is taking every necessary action for reducing tobacco
consumption and for making the youngsters aware of the side effects of these products. The
government makes it mandate to mention the adverse effect of consumption of tobacco and
cigarette on the packing for making the generation aware (Alam, 2018). For reducing the
influence of tobacco and cigarette from social media most of the advertising companies posting
ads related to the negative effect of tobacco consumption and will moti9vate the generation in
quitting tobacco consumption and smoking. The government also banned the use of social
media application for the generation below the age group of 13. The Government of Australia
organized social programs and campaigns that help the chain smokers and tobacco hook in
quitting the products and in making the life advantageous and safe. The banned tobacco
advertisement is one of the most effective steps taken by the government for reducing tobacco
consumption and increasing awareness regarding the adverse effect of tobacco consumption
and smoking (Alam, 2018).
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HOW SUSTAINABILITY OF PRODUCTS AFFECT BUYING OF CONSUMERS
A sustainable product relates to those products that provide social, economic and
environmental benefit along with public health benefits. The sustainability of products plays a
vital role in the development and growth of the business as well as in profitability. Sustainability
also affects the buying of consumers as consumers need effective and friendly products at a low
price. Many of the consumers relate sustainability of products with branding and want to buy
the product keeping in mind the health and hygiene (Whelan and Kronthal Sacco, 2019).
Advantage of sustainable products to consumers
Sustainable products are considered eco-friendly products that help in saving the environment
and public health by making the products recyclable or disposable. As per the consumers view
sustainable products are those that make life easy and do not impact the health and
environment. The innovation of sustainable products contributing to create a healthy
environment in Australia and making the consumers aware of health care and hygiene
(Iannuzzi, 2017). Consumption of sustainable products is increasing rapidly due to the
awareness of consumers regarding health and environment and the advantage of the products
for a healthy life. 50% of the consumer packages growth comers from the sustainable products
market that contributes to market growth (Iannuzzi, 2017).
Impact of sustainable products on the buying power of consumers
The buying power of the consumers towards sustainable products is increasing rapidly. Based
on the study of Whelan (2019), sustainability market products are growing 5.6 times faster than
ordinary products. The sales of sustainable products also increased with 2.3% in the category of
milk, yoghurt, snacks, bottle juices and coffee. There is also the adverse impact of sustainable
products as most of the organizations increased the price of products to increase the profit that
impacted the buying power for the consumers having a low budget (O'Rourke and Ringer,
2016). The increment in the price is also due to increased competition among different
organization due to which the quality of the sustainable product also affected and impacting
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the health of consumers that reduced the trust and faith of consumers towards sustainable
products that decreased the sales and affected the buying power of consumers hugely. The
instability of sustainable products by price and quality forced the consumers to move towards
ordinary products to save money and health (O'Rourke and Ringer, 2016).
Ways to reduce the adverse impact of sustainable products on buying the power of
consumers
The quality and price variation in sustainable products affected the buying power and trust of
consumers and overcoming the issues is necessary and somehow difficult for the organizations
that are connected with a sustainable market. For improving the buying power of consumers
towards sustainable products and for increasing the sales and profit the organizations of
Australia need to improve the quality of products along with the low price (Ottman, 2017). The
adaptation of governmental policies regarding quality and price standard will benefit the
organization in gaining the trust of consumers and help in increasing sales. The adaptation of
legislation also contributes to reducing competition among organization that benefits
consumers in gaining sustainable products at an affordable price. The innovation of new variety
of sustainable products also contributes in increasing the buying power of consumers as the
variety of the product will benefit the company in fulfilling the demands of consumers along
with affordability (Joshi and Rahman, 2017). The firms also need to analyses and fulfil the
willing of consumers in regards to sustainable products that will help the organization in
growing the business rapidly and profitably. The adaptation of social media for making the
consumers aware of the sustainability of the product also plays a significant role in increasing
the buying of consumers (Ottman, 2017).
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REFERENCES
Alam, S.M., 2018. Second-hand Tobacco Smoke (ETS)–Findings of an Australian Case Study and
How Dhaka can reap the Benefit from the Research Outcome. The International Journal of
Social Sciences and Humanities Invention, 5(9), pp.4959-4968.
Hagg, E., Dahinten, V.S. and Currie, L.M., 2018. The emerging use of social media for health-
related purposes in low and middle-income countries: A scoping review. International journal of
medical informatics, 115, pp.92-105.
Iannuzzi, A., 2017. Greener products: The making and marketing of sustainable brands. CRC
Press.
Joshi, Y. and Rahman, Z., 2017. Investigating the determinants of consumers’ sustainable
purchase behaviour. Sustainable Production and consumption, 10, pp.110-120.
Ketchell m., 2019. The Conversation. (Online) Available at; https://theconversation.com/how-
social-media-is-helping-big-tobacco-hook-a-new-generation-of-smokers-112911 (Accessed on
19th August 2019).
Maitlo, M.Z., Laghari, M.K. and Sheikh, I.R., 2017. Measuring the Effect of Product Packaging on
Customer Perception in Tobacco Industry. Advanced Science Letters, 23(9), pp.8226-8231.
O'Rourke, D. and Ringer, A., 2016. The impact of sustainability information on consumer
decision making. Journal of Industrial Ecology, 20(4), pp.882-892.
Ottman, J., 2017. The new rules of green marketing: Strategies, tools, and inspiration for
sustainable branding. Routledge.
Whelan t., and Kronthal Sacco R., 2019. Reinventing consumer services. (Online) Available at;
https://hbr.org/2019/06/research-actually-consumers-do-buy-sustainable-products (Accessed
on 18th August 2019).
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