Analysis of Digital Communication using Social Media Tools: Report

This report delves into the realm of digital communication, specifically examining the utilization of social media tools for effective marketing strategies. It analyzes the PressPage platform, highlighting its features, such as customizable modules, multimedia integration, and its role in enhancing public relations. The report then discusses the importance of public relations in business, emphasizing the value of intermediaries and the role of social media in building credibility and reaching target audiences. Furthermore, it recommends the use of social media tools like MeetEdgar for businesses like fitmycar, suggesting how they can improve marketing efforts. The report also includes a comparison of PressPage's performance metrics and provides references to support its findings.

Running head: DIGITAL COMMUNICATION BY SOCIAL MEDIA TOOL
DIGITAL COMMUNICATION BY SOCIAL MEDIA TOOL
Name of the Student
Name of the University
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1DIGITAL COMMUNICATION BY SOCIAL MEDIA TOOL
Press page
The Press page is one of the robust and powerful online news platform and this has the ability to
customize the modules that is anybody can set the newsroom as per their own needs. This
engages the content involving collection of the 40 advanced modules that helps to create the
beautiful stories, professional media centers and engages stories. Press page utilizes multimedia
and social feeds for customizing the buttons and the modules and this can be added in seconds by
using intuitive workflow. Press page also engages stories, which distributes the maximum reach
of the company and analyzes the results in the one intuitive workflow. This page press is
originated from the introduction of the online news and this technology is used by the page press
for providing online news with the help of the social media platform. After six months of
launching the integrated Press page newsroom, the new leadership has been compared to the
stats of the native newsroom. The Facebook page grew by the 16% by the 52% increase in reach.
The global rank of Press page in Alexa.com ranking is 677,211 and its rank in United States is
496,723. The given image shows the rank of the company (PressPage, 2018).
Fig: Alexa traffic rank of Press page
Source: Alexa.com

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Sell management on the tool
Most of the business executives assumes PR as the free advertising marketing strategy but it is
neither for advertising and nor free. It can be costly depending on how it is used and it is a time
consuming and the labor-intensive process. The basis of the public relations is to use the
intermediaries for communicating with the audience and influencing them (Tsoi et al., 2018).
The intermediaries can be the spokespersons, investors, trend settlers, industry analysts,
customers and employees. The business need to involve PR in the business for controlling the
influencers or the intermediaries. The public relations also build up the organization’s credibility
as it operates through the numerous trusted intermediaries. These intermediaries communicate
with the certain audience that looks to them to filter out all of the nonsense (Chaffey, 2016). The
messages those are chosen for gaining credibility due to the intermediaries’ credibility. This also
offers accessibility to the customers for knowing how the business can become the excellent data
source for the influential. These public relations is based on the organization’s capability of
providing things. Most of the other business are using public relations for building trust and
comfortable relations with the intermediaries and the social media tools specially maintain the
public relation with the intermediaries for reaching to more audience. This can be used or cross
promoted with the other social media tools that is by combining with the other social media
tools. Like by combining with BuzzSumo, the Press Page will be able to reach the customers
with the authenticated and the valuable content. BuzzSumo is one of the best tools that provides
the new, fresh and popular content on the Web, thus combining with the Press page; more
customers can be reached with the fresh and the popular content. The pros of this tool is that they
uses the best marketing procedure with the help of the social media. The social media platforms
make them reach the customers and it allows to provide the authenticated news and the valuable

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customers. The cons of Press Page is that there is a lack of the clear marketing tools that reduces
benefits of the society and also requires additional resources to manage the online sources and
the online exposure attracts risks that include the negative feedback, hacking of information and
other (Young et al., 2018).
Recommendation of social media tool for fitmycar
The organization like fitmycar uses the social media tool like MeetEdgar for enhancing the
business marketing strategy. MeetEdgar provide business the countless tools that post for the
business and provide the schedule post for the business and it has the biggest impact on the
traffic (Ameixa et al., 2014).
The organization like fitmycar are recommended to use the social media tools like Press Page as
it allows the company to share their information and message; they want to reach the customers.
Press page already has the traffic and to which fitmycar can share their message. This will be the
effective marketing strategy for fitmycar and it will be less expensive for the business to
promote, advertise and share the important news through Press page. Press page is one of the
leading online news platform that allows any business to grow public relations with the
customers (Merino, Lungu & Nierstrasz, 2015).

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References
Ameixa, D., Coheur, L., Fialho, P., & Quaresma, P. (2014, August). Luke, I am your father:
dealing with out-of-domain requests by using movies subtitles. In International
Conference on Intelligent Virtual Agents (pp. 13-21). Springer, Cham.
Chaffey, D. (2016). Global social media research summary 2016. Smart Insights: Social Media
Marketing.
Merino, L., Lungu, M., & Nierstrasz, O. (2015, September). Explora: A visualisation tool for
metric analysis of software corpora. In 2015 IEEE 3rd Working Conference on Software
Visualization (VISSOFT) (pp. 195-199). IEEE.
Online Newsrooms | PressPage. (2018). Retrieved from https://www.presspage.com/
Tsoi, K. K., Zhang, L., Chan, N. B., Chan, F. C., Hirai, H. W., & Meng, H. M. (2018, January).
Social media as a tool to look for people with dementia who become lost: factors that
matter. In Proceedings of the 51st Hawaii International Conference on System Sciences.
Young, S. D., Mercer, N., Weiss, R. E., Torrone, E. A., & Aral, S. O. (2018). Using social media
as a tool to predict syphilis. Preventive medicine, 109, 58-61.