This presentation examines the benefits of social media tools for business and economic development, focusing on the advantages for companies like Thomas Cook. It explores various themes, including the impact of social media on the overall economy, the use of modern technologies, and the benefits of innovative technologies within the tourism industry. The presentation also covers the importance of social media for creating public awareness, expanding business operations, and identifying products for growth. It includes a discussion on the impact of digitalization on organizational development and growth, along with references to relevant academic sources. The presentation emphasizes how social media tools are crucial for enhancing business operations and achieving higher profitability, especially in the travel and tourism sector.