Social Media Impact on Business, Economy, and Tourism

This presentation examines the benefits of social media tools for business and economic development, focusing on the advantages for companies like Thomas Cook. It explores various themes, including the impact of social media on the overall economy, the use of modern technologies, and the benefits of innovative technologies within the tourism industry. The presentation also covers the importance of social media for creating public awareness, expanding business operations, and identifying products for growth. It includes a discussion on the impact of digitalization on organizational development and growth, along with references to relevant academic sources. The presentation emphasizes how social media tools are crucial for enhancing business operations and achieving higher profitability, especially in the travel and tourism sector.

Cover content
• Introduction
• Theme 1
• Theme 2
• Theme 3
• Theme 4
• References

Introduction
This presentation is based on the advantages of using various social
media tools as these are beneficial for the growth and development of the
overall economy and firms can easily expand their business operations.
Thomas Cook are dealing in providing travelling services to customers
and they have established strong images in mind of customers thus
earning higher profitability.

Theme 1
Social media tools are useful for the growth and
development of the overall economy
Agree Disagree
0
5
10
15
20
25
30
25
5
Column D

Theme 2
Main tools and technologies which are used by
people of the modern era
Mobile phones Laptops High speed Internet Tablets
0
1
2
3
4
5
6
7
8
9
10
10
8
5
7
Column C

Theme 4
Social media tools are helpful in creating
awareness among public
Yes No
0
5
10
15
20
25
30
28
2
Column D

Theme 4
Benefits of innovative technologies for
tourism industries.
Agree Disagree
0
2
4
6
8
10
12
14
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18
20
20
10
Column C

Theme 5
Different uses of technologies
Sharing of information
Easy connection with people across the globe
Travelling to different destinations
0
2
4
6
8
10
12
14
16
10
15
5
Column C

Theme 6
Important factor for expend business operations
Retention of skill and talented employees
Recruiting people globally
Merging of two small business
0
2
4
6
8
10
12
12
8
10
Column C

Theme 7
Product identification for receive growth and
profitability in business activities in Thomas Cook
10
8
12
Laptop and computers
Headphones
Mobile phones

Theme 8
Rating to Thomas Cook tools and techniques
Excellent Good Average Poor
0
2
4
6
8
10
12
5
12
9
4 Column C

Theme 9
Digitalisation impact on an organisation
development and growth
Agree Disagree
0
5
10
15
20
25
30
29
1
Column C

References
Ansari, S., Munir, K. and Gregg, T., 2012. Impact at the ‘bottom of the
pyramid’: The role of social capital in capability development and
community empowerment. Journal of Management Studies. 49(4).
pp.813-842.
Baum, T., 2015. Human resources in tourism: Still waiting for
change?–A 2015 reprise. Tourism Management. 50. pp.204-212.
Bramwell, B., 2011. Governance, the state and sustainable tourism: A
political economy approach. Journal of sustainable tourism. 19(4-
5). pp.459-477.

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