A Study on Tourism Management Problems Caused by Social Media

This report investigates the growing issues in tourism management stemming from the overexposure of social media platforms. It explores how social media influences destination selection, customer behavior, and the challenges faced by tour operators. The introduction highlights the rapid growth of the tourism industry and the increasing role of social media marketing, while also pointing out the negative impacts like increased competition and changing customer demands. The main body delves into the problems caused by social media, referencing previous research on how travelers now rely on online reviews and self-service booking, affecting the role of traditional travel agents. It also examines the impact of social media on destination promotion and customer trip management. The report then outlines a research approach, including research questions, secondary and primary research methods, and data analysis techniques. Finally, it references relevant sources to support the analysis. This report aims to provide insights into the negative impacts of social media on the tourism industry and propose ways to resolve the issues.

Report

Table of Contents
Title :- “To study about the problem arises in tourism management due to over exposure of social
media platform in tourism destination selection”. A study on tourism industry.............................3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Explanation of problem ..............................................................................................................3
Results of previous research........................................................................................................3
Approaches to resolve problems.................................................................................................5
REFERENCES................................................................................................................................6

Title :- “To study about the problem arises in tourism management due to over
exposure of social media platform in tourism destination selection”. A study
on tourism industry
INTRODUCTION
Tourism industry is started growing at the rapid pace due to the development of
technology and infrastructure. As this made it possible for the travellers to visit their dream place
for fulfilling their leisure related desire (Misirlis and Vlachopoulou, 2018). The growth of
tourism industry is also growing due to increase in trend of social media marketing, but at the
same time it is also creating more problems in front of the players operating in tourism sector.
This report put light over these issues related with over exposure of social media sites. In this
report it contains a description regarding problem, a previously performed study and methods to
be used for conducting study further.
MAIN BODY
Explanation of problem
With the increasing trend of social media sites for sharing information and approaching
customers toward a particular services, the travel and tourism industry get expanded (Xiang, Du,
Ma and Fan, 2017). But this in turn also brings up negative influence over the business as well
by increasing the competition. The major issue involve in this over exposure of social media sites
by consumers is that their demand changes in frequent manner and on other side the brand
switching is also become very much common. As customers get more and more information
from social media information or by getting influence with the Vlogger or bloggers who provide
them information about a particular destination or service provider to choose. This in turn affect
the performance of tourism services provide which is consider to be a major issue these days in
tourism and management (Pedrana, 2014).
Results of previous research
As per the view point of Juliet Carnoy, 2017, social media has changes the ways
companies mainly communicate with its customers. By adopting this digital platform, a big raise
in popularity of social channel has arise which transform the way customers communicate with
brand and manner they receive information. Now, the travellers based their decision more often

on online review where they explore about the experience of other travellers and then form up
their decision regarding package they should prefer and at the same time services provider they
must adopt. On the other hand they also focuses toward adopting the self-service booking by
visiting online websites and getting reviews from their peers. In this, travellers instead of visiting
a particular tour operators make use of digital platform in order to book their services separately
along with availing services at a discount which companies mainly offer in order to attract
people at digital platform. These all are transforming the way customers avail services and
approach the travel and tourism service providers which has now become a major issue as
customers are directly interacting with final services provider instead of dealing with the
mediator of travelling agents. This in turn affecting the growth and success of a travelling agents
by increasing the challenges which required to be rectified in order to achieve sustainability.
On other hand, as per the information presented by Michelle Mangan, 2015, Social media
has brings huge influence over the tourism industry as the consumers engaged with social
networking sites mainly share their views as well as experiences with their followers to assist
them in making informed decisions. These are related with activities they perform throughout
their trips, places they visited, hotel, restaurants or airlines they preferred etc. These all
contributed toward promoting the destination which help in increasing people awarenesses but at
the same time they promote the practices through which customers can manage their trip by their
own. This trends is getting increase as more than 800 million active users over Facebook
regularly posting their updates.
According to Minazzi, R., 2015, travelling has now become a basic necessity of people
whether it could be for leisure, holiday, business, education or health basis. As a result of this the
travelling industry is growing and brining several new segments for offering services in order to
achieve maximum customers satisfaction. This has mainly enhanced due to increasing need and
expectation of customers as well as increasing competition from the social media sites which
affecting the business practices. Hence, this make it crucial for the travelling agents to enhance
their quality of services in order to offer augmented level services to the customers for delighting
them by coping up with frequent changing demand from the influencing information available at
social media platform.
From the view point of Del Vecchio, P., Mele, G., Ndou, V. and Secundo, G., 2018, it
can be said that the issues within the tourism industry is growing highly with its exposure to

digital platform. Hence, in order to deal with such issues and improving its position in
marketplace, tour operators must focuses toward creating more attractive marketing strategy in
order to provide customised services as per the convenience of customers. On the other hand it
must also focuses toward maintaining more transparency that support in creating trust among the
customer and stakeholders.
Approaches to resolve problems
For resolving this increasing issues within travel and tourism industry due to over
exposure of the social media, a detailed study will be conducted in order to determine the main
cause behind these increasing issues and methods of overcoming them (Tuohy and et. al., 2013) .
This investigation will be conducted on the basis of below mentioned research questions,
 What are several issues that get arising within tourism management due to social media?
 Describe about negative influence of increasing social media trend on tourism industry?
 What are major challenges that tour operators mainly phase due to social media exposure
 Recommend ways for resolving tourism management issues
To perform study on this, both primary and secondary research will be performed, where
the secondary information will be gathered through exploring several secondary sources such as
books, journals, articles etc. On other side primary information will be gathered with the help of
questionnaire. For collecting this information sampling will be used where the respondents will
be tour operates for this study that will be selected through probability sampling technique
(Walliman, 2017). Despite of this, quantitative approach will be taken into consider for
gathering information as it help in collecting and presenting numerical facts or figure which
justify the statements and for complimenting this data as well as analysing it effectively
deductive approach will be used.

REFERENCES
Books & Journals
Del Vecchio, P., Mele, G., Ndou, V. and Secundo, G., 2018. Creating value from social big data:
Implications for smart tourism destinations. Information Processing &
Management, 54(5), pp.847-860.
Minazzi, R., 2015. Social media marketing in tourism and hospitality.
Misirlis, N. and Vlachopoulou, M., 2018. Social media metrics and analytics in marketing–S3M:
A mapping literature review. International Journal of Information Management, 38(1),
pp.270-276.
Pedrana, M., 2014. Location-based services and tourism: possible implications for
destination. Current issues in Tourism, 17(9), pp.753-762.
Tuohy, D. and et.al., 2013. An overview of interpretive phenomenology as a research
methodology. Nurse researcher. 20(6).
Walliman, N., 2017. Research methods: The basics. Routledge.
Xiang, Z., Du, Q., Ma, Y. and Fan, W., 2017. A comparative analysis of major online review
platforms: Implications for social media analytics in hospitality and tourism. Tourism
Management, 58, pp.51-65.
Online
Mangan. M., 2015. The Impact of Social Media on the Tourism Industry. [Online] Available
through: <https://www.hospitalitynet.org/news/4071855.html>./
Carnoy. J., 2017. 5 Ways Social Media Has Transformed Tourism Marketing. [Online] Available
through: <https://www.entrepreneur.com/article/286408>