Project: Social Media's Influence on Tourism Destination Selection

This project examines the significant role of social media in the tourism sector, specifically focusing on how it influences tourist destination selection. The project begins with an introduction that outlines the background of the research, its aims and objectives, and the rationale behind the study. A comprehensive literature review explores the benefits of social media in tourism, highlighting how it enables the sharing of travel experiences and enhances brand image. The review also delves into the main roles of social media in destination selection, emphasizing its impact on demand, supply, and customer interaction. Furthermore, it identifies various social media platforms used by visitors for destination selection, such as Facebook, Instagram, and others. The research methodology section details the research philosophy, approach, strategies, and choices employed, including the use of a deductive approach and questionnaires for data collection. Ethical considerations are addressed to ensure data integrity. The project concludes with a discussion of data analysis, collection methods (primary and secondary), and the intended contribution of the research, along with a timeline for completion.