This report investigates the impact of social media on consumer decision-making within the travel and tourism sector, focusing on Thomas Cook as a case study. It explores the concept of social media technology, its applications, and its influence on consumer choices regarding tour destinations and travel plans. The research includes an analysis of how consumers use social media platforms like Facebook, Instagram, LinkedIn, and Pinterest to gather information. The findings reveal that social media significantly influences consumer decisions, with a majority of respondents utilizing these platforms to research destinations and consider comments before finalizing travel plans. The report emphasizes the importance of social media for Thomas Cook in attracting customers and providing relevant information. The analysis includes data from a survey of 50 respondents, illustrating the prevalence of social media usage and its effect on consumer behavior in the travel industry.