This report investigates the impact of social media on business performance, focusing on a case study of Virgin Media. The study employs a qualitative research methodology, utilizing secondary resources such as books, journals, and published articles to build a theoretical framework. The research aims to understand the concept of social media in business, identify significant social media platforms for business growth, and explore the impact of social media on Virgin Media's performance. The report includes an introduction, research methodology, literature review, recommendations, and conclusions, providing a comprehensive analysis of how social media influences business operations and success. The findings suggest the importance of social media in establishing global connections with customers and enhancing overall business performance, with recommendations for Virgin Media to leverage social media channels effectively and establish customer relationships.
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