LCBB4000 - Academic Skills: Social Media Marketing and Wheely's Profit

This report examines the impact of social media marketing on the profitability of Wheely, a high-profile taxi company. The study investigates various aspects of Wheely's social media presence, including content strategies, primary objectives, integration of digital marketing, and the challenges faced in marketing the brand. The research employs a qualitative methodology, collecting both primary and secondary data. The findings highlight the significant role of social media in promoting Wheely's business, creating customer leads, and enhancing brand awareness. The report concludes that customer service via social media is essential for potential clients and emphasizes the importance of social media platforms in boosting profitability. The study uses qualitative data analysis techniques and provides recommendations for business growth and brand awareness in a competitive market. Data collection involved surveys with 20 employees using a simple random sampling method. The report includes a detailed methodology, data analysis, and comprehensive references.

“To identify the significance
of social media marketing
strategies on the profitability
of Wheely”

Introduction
 Marketing is the most essential and necessary process which made
up the deep understanding between product, place and promotion and
price.
 These following elements of marketing enhance the company
awareness in the market.
 Present study will be based on social media marketing and their
significance effect on the profitability of Wheely which is high profile
based taxi company who provides private hire cars.

Marketing
Marketing is the most essential term which has been defined by
different manner. Wheely provides the services of luxirious cars and
make customer or clients more comfortable with the services.
Marketing process helps to make customer aware about the new
services launch in the market by the company.

Data Findings

Questions
1. What kind of content needs company to publish on social media channels ?
Related product or services
Apart from product or services
2. What are the company primary objectives for being present on social media ?
Brand awareness
Customer service
Generate leads
3. How do Wheely integrate digital and social media marketing with other marketing strategies ?
Promote social media strategies
360 integrated campaign
none
4. What are the challenges that Wheely faced in marketing the brand name ?
Content creation
Monitoring social media
Customer service
5. Which of the following stage of mobile app journey Wheely in ?
Planning to launch mobile app services
recently launched
None

Theme 1: Social media content adopted by company
Related product or services
Apart from product or services
0
2
4
6
8
10
12
14
16 15
5
Column B

Theme 2: Primary objective of company for being in
social media.
5
7
8 Brand awareness
Customer service
Generate leads

Theme 3: Integrate digital techniques adopted by
Wheely
8
10
2
Promote social
media strategies
360 integrated
campaign
none

Theme 4: Challenges faced by Wheely
6
8
6 Content
creation
Monitoring
social media
Customer
service

Theme 5: Mobile app Journey of Wheely
Planning to launch mobile app services
recently launched
None
0
2
4
6
8
10
12
14
16
18
20
2
18
0
Column B

Methodology
Data Collection : It is the process to collect data through two different
methods primary and secondary. Secondary data collection method in
which researcher collects data from internet, books and journals.
Secondary data has already been existed which scholar just evaluate
and make result findings by followed literature review. Primary data
collection method in which scholar collects data through survey,
questionnaire. Present research will be uses both primary and
secondary data collection method by applying qualitative technique.

Sampling : sampling is the process or a method in which researcher
select member from population to take study further. There are two
method of sampling probability and non probability sampling
method. Probability sampling gives chance to everyone for
participation. Besides, non probability sampling select particular
number, group as a sample. Present study uses simple random
sampling or taking 20 employees of Wheely as a respondent to
identify the significance of social media.