Social Media Impact: Business Communication at Woolworths Report

This report delves into the use of social media within Woolworths Group Limited, a prominent Australian retail company. It explores social media's significance in business communication, encompassing its impact on brand awareness, cost-effectiveness, customer engagement, and market awareness. The report examines the targeted audiences for social media marketing and the types of content shared. It evaluates the advantages and disadvantages of social media in the workplace, considering its role in building relationships among employees. The analysis draws on various resources to understand the impact of social media on employee focus and overall company performance, as well as the importance of training in effective communication. The conclusion highlights the benefits and drawbacks of social media, recommending strategies for responsible usage and security to ensure the organization's success.

Running head: BUSINESS COMMUNICATION
Business Communications
Name of student
Name of the University
Authors’ note

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Executive summary:
The purpose of this paper is to disclose the using of social media platform and the importance
and impacts of social media for Woolworths Group Limited. The targeted audiences who are
generally effected with such media. Next to it providing the details about the things regularly
shared on the social platform. After that particularly evaluating advantage and disadvantage
of social media in case of the workplace and at the ending part of this report providing the
importance of social media in case of building the relationship in the workplace.

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Table of Contents
Introduction:...............................................................................................................................3
Discussion:.................................................................................................................................3
Importance of social media in an Organization:....................................................................4
Targeted audience in social media:........................................................................................4
Shared things in social media for an organization:................................................................5
Evaluation of Advantages and Disadvantages of social media:.............................................5
Social Media usage in case of building relationship in workplace:.......................................6
Conclusion:................................................................................................................................6
Recommendation:......................................................................................................................7
References:.................................................................................................................................8

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Introduction:
Social media is generally consider as an interactive electronic communication
technologies, which used by the user for the purpose of online communication, sharing
information and files, innovative ideas and others. Such social media’s generally used by
users are social networks, sites generally bookmarked, social news, medium of media
sharing, microblogging and blog comments and forums (Young, 2014).
Woolworths Group Limited is consider as one of the paramount Australian company
along with some wholesale substantial interest. It is notified as the second large company in
Australia on behalf of revenues. This group is also well known as the largest retailer of liquor
in Australia and also for providing hotel and bar facilities, gaming facilities. This group was
formed in the year 1924 in Sydney, Australia. At present this group is consider as the
enormous supermarket chain along with 995 stores and 115000 team members.
Discussion:
In today’s business social media plays an important role of communication for the
expansion of business as well as to make some social awareness that make a positive impacts
on business. Through the using of proper channel of communications an organization not
only able to make their social awareness but also able to achieve their business objectives that
influenced in case of their growth strategies. For the Woolworths group it is an important
part of element that influenced their business. As the group is consider as one of leading
retailer in Australia therefore using of social media in their workspace very much influence
the business in case of completion their overall objectives. Through the social communication
system the members of the organization can interact with each other share their innovative
ideas toward overall success of the companies (Royle & Laing, 2014).

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Importance of social media in an Organization:
In case of performing the customer interaction of Woolworths group through the
Social media, consider as one of the most important exposure of digital marketing, which is
providing some incredible convenience that helps to achieve the performance and to reach
billions of customers all over the world (Peppard & Ward, 2016). Such benefits are like;
Improve in brand awareness:
Using the social media channel the Woolworths group can increase their stress-free
productivity and increase the profitability with proper branding. Using the active social media
strategy an organization can increase the brand recognition.
Effective cost:
Using the social media platform as advertisement in case selling and branding the
product Woolworth’s group can reduce the product price. In such way the organization can
increase its revenues.
Engage with customers:
Through the social media channel Woolworth’s group can directly make interactions
with customers and with the proper feedback they can improve or maintain their product
quality as per customers’ requirements.
Market awareness:
The social media consider as the most important channel relating to social and
marketing awareness. Through this medium the organization can create proper awareness
programs that necessaries for the society.
Targeted audience in social media:
In case of marketing and advertisement, the targeted customers are the group of
customers with the predetermined target marketing. In the other words the target audiences

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are the specific group of customers, who are most likely to respond positively in relating to
promotions, commodities and other services that provided by an organization. For the
Woolworth’s group the target audiences are generally the consumers of daily products as it is
one largest leading retailer of Australia. Using the social platform the organization make
proper advertisement towards such daily consumers. Sometimes in case of maintain the social
awareness programs the organization use social media platform for increase the awareness
among the society (Picard, 2014). Through the social media platform the organization would
able to achieve its overall objectives as well as can create proper social awareness among
different customers.
Resource 1
As per the resource 1 is concern it state that the company employee is not able to
concentrate on work due to getting indulge in social media. Employee are using social media
at the time of office because of that they are not able to provide proper amount of focus in
their responsibility which directly affect the overall performance of the company. It also
states that it directly affects the company employee private life as it shows their life in front
of other so this can affect the company performance in the business.
Resource 2
This show how the company is able to utilize the social media in the company
environment as it can be said that the business is able to clear that company can use the it in
the business. It show that the company is able to communicate properly in the business
organization.
Resource 3
This shows that the company should perform learning and training activities in the
organization so that it can help the employee to get better understanding of communication in

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the company. It show that if the company employee are well-educated in terms of social
media than it will let them engage more in the industry and the company will able to get more
benefit from the same. This will help them to gain more understanding of the communication
as well as it will help them to communicate freely in the organization behavior.
Resource 4
This resource is based upon the company social work place as how it will help the
company to achieve all the social ethics in the company environment. It shows that the
company employee working in social media can be very benefit for the company as a whole.
Social Media usage in case of building relationship in workplace:
Using of social media as the communication channel helps to engage the people with
each other’s in relating to workplace. With such platform an organizations employee can
contact each other, shared their files, ideas, views that make a great impact for the overall
success of the organization (Hampton etal., 2014). Some reason behind the using of social
media in workplace given below;
1. Using as the broadcasting platform for any information.
2. Proper response from everyone on behalf of any decisions.
3. Increase the loyalty and generates the growth in business.
4. Directly linkage with the customers and derives their feedbacks.
5. Engaging with relevant conversations.
Conclusion:
It concluded that the report gives a brief idea about the using of the social media
platform for Woolworth’s group. The first phase of the discussion provides the details about
the importance of social media for an organization and the targeted audiences, who generally

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effected with social media. After that, the report presents the details about the things regularly
shared on the social platform. Next, to the shared things, this report is particularly evaluating
advantage and disadvantage of social media in case of the workplace and at the ending part of
this report providing the importance of social media in case of building the relationship in the
workplace.
Recommendation:
From the above discussion it reflects that the social media having a great impacts on
business. It contain the benefits as well as some disadvantages which impacts negatively for a
business success. In case of avoid the negativities an organization should proper care while
using such platform. They need to disclose each and every point relating to the products and
also need to maintain proper security for the ultimate success of the organization.

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References:
Collins, K., Shiffman, D., & Rock, J. (2016). How are scientists using social media in the
workplace?. PloS one, 11(10), e0162680.
Hampton, K. N., Rainie, H., Lu, W., Dwyer, M., Shin, I., & Purcell, K. (2014). Social media
and the'spiral of silence'. PewResearchCenter.
metaController.metaData.title. (2019). Woolworths.com.au. Retrieved 12 August 2019, from
https://www.woolworths.com.au/
Peppard, J., & Ward, J. (2016). The strategic management of information systems: Building a
digital strategy. John Wiley & Sons.
Picard, R. G. (2014). Digital media and the roots of marketing strategy. In Policy and
marketing strategies for digital media (pp. 195-201). Routledge.
Royle, J., & Laing, A. (2014). The digital marketing skills gap: Developing a Digital
Marketer Model for the communication industries. International Journal of
Information Management, 34(2), 65-73.
Wang, P., Chaudhry, S., Li, L., Cao, X., Guo, X., Vogel, D., & Zhang, X. (2016). Exploring
the influence of social media on employee work performance. Internet Research.
Young, A. (2014). Brand media strategy: Integrated communications planning in the digital
era. Springer.