BIZ101 Business Communications: Impact of Social Media in Workplace

This report explores the use of social media in the workplace and its impact on organizational communication, focusing on its role in brand building, employee engagement, and internal communication. It examines effective communication applications like Facebook, YouTube, LinkedIn, Twitter, Zoho, Bitrix24, HubSpot, and Salesforce, highlighting their uses across various industries. The report also addresses the risks and challenges associated with social media, such as reputational damage, security issues, and privacy concerns, and recommends strategies for mitigating these risks through security policies, face-to-face interaction, and controlled information dissemination. The conclusion emphasizes the importance of well-planned social media strategies in enhancing a company's reputation and business outcomes.

Running head: BUSINESS ENVIRONMENT FACTORS
BUSINESS ENVIRONMENT FACTORS
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction................................................................................................................................2
Use of social media in the organisation.....................................................................................2
Effective communication application........................................................................................3
Relevant evidence......................................................................................................................4
Risk and challenges of using social media in the organisation..................................................4
Recommendation........................................................................................................................5
Conclusion..................................................................................................................................5
References..................................................................................................................................6
Bibliography...............................................................................................................................7

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Topic: The use of social media in the workplace and the effective change that social
media creates in the organisation.
Introduction
Social media is one of the trendiest and appropriate forms of channelizing the
business and in that case workplace, transparency and policies are well maintained. 77% of
global people, who worked in commercial and national and international companies use
social media in between their working hour. The better process of having the social media in
their daily work so that effective work motivation persists and management has a clear
linkage with employees. This is a wide-spreading aspect use the process generally and that
focuses on the employee benefit as well.
Use of social media in the organisation
The use of social media in brand building is important in that case and in the case of
social media using the percentage of penetration is high. 53% penetration has been noticed in
the case of internet users, 43% of them are active social users. The unique mobile user is 70%
and active mobile use are 40% (Herlle & Astray-Caneda, 2013). So the effectiveness of fast,
inexpensive and effective way of making the case is the crucial aspect of the business. There
is 3 billion social network user in that case and in most of the cases the organisation are
growing and improving their market position through the use of social media. The major uses
are
 Humanize the brand with customers and maintain a good relationship between
employees and customers is the basic reason behind that. The interaction is the key
process over here and existing customers’ thoughts are also liable for that change.

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 In the case of using or marketing manner of the product, the promotion on different
platforms are important and that makes more business chain up and people can see the
products everywhere.
 Website tariff will increase in that case and social challenges are mitigated through
the process. Expertise process of communication through social media will increase
the productivity of the organisation and that increase the visibility also (Herlle &
Astray-Caneda, 2013).
 The interaction in social media, especially in the internal communication process, is
more transparent than any other process (Langer, 2014). The process is clear in all
aspects as the follow-up things are noticeable by every employee and managers.
 The intra-organisational network used in different organisation for the development of
communication and keep a track that helps to find out the way of formulation happen
in that way. The active presentation is there and allowing company for their
habituated lining of the work (Langer, 2014).
 Responsive and acknowledged way of issues are important in that matter and helps in
customer engagement with the organisation.
Effective communication application
Companies are using their social media force as well as use some other intranet for
the communication issues with employees and management. The aspect of social media with
customers are effective enough as the process will showcase the effective promotional matter
in Facebook, or the related video in YouTube or the promotion in LinkedIn or Twitter. On the
other hand, the intranet process of Zoho, Bitrix 24, HubSpot, Salesforce all these are major
intranet software that used for the employee communication as well (Herlle & Astray-
Caneda, 2013). In between employees the decision of managerial process will highlight and
showcases through the portal (Forbes.com, 2018). Zoho provides a wide set of software

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applications, including CRM, mail, inventory, billing software, an office suite, and other
sectors. Bitrix24 proposes choices for sales and advertising processes, helps in project
development and workload dissemination (Langer, 2014). The recording tools support to
amount the efficacy of the team and each dealing. The stage bids an inclusive pricing and
allowed strategy for 12 agreements. HubSpot is a tool that assistance, target facades and
make connected movements to determination competent circulation, adapt that traffic to hints
and cultivate the best indications into sales.
Relevant evidence
There are multiple industries that use social media for like Bank or any of the finance
companies use Twitter, Blog or YouTube. In the case of the manufacturing industry, they use
Twitter, Facebook and YouTube. In the case of consumer products and Airlines, they use
Facebook, Twitter and Blogs (Youtu.be, 2010). ‘The Fred Hollows Foundation' is a non-
profit organisation uses the intranet for their employees' interaction. ‘Taking Shape' is a retail
organisation in Australia and the organisation uses the intranet for their employees work
development and design. Raine & Horne is one of the Australian real estate company and the
company also uses the same intranet process that ensures key communication between
employees and managers.
Risk and challenges of using social media in the organisation
The social media pitfall is a challenging situation for the company as they have to
protect their organisation from those obstacles (Langer, 2014). Social media agreements any
business marvellous benefit but at the same period, if it is not achieved correctly, it unfastens
a business up to massive risk. Employees who repeatedly monitor social media platforms
may not be as attentive as they must be in a risk that this might damagingly disturb their
efficiency.

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 The reputation of the company is not sustaining in all cases, as different people can
state their view so it is quite obvious that they will share their grudge their feeling as
well. This is an open platform and that is the reason harm in reputation may persist in
that case (Herlle & Astray-Caneda, 2013).
 Security issues are quite obvious in that case as the information about the product and
company forecasted in the social media sites. That is the reason some of the
information may be leaked and some companies use that for their own benefit.
 Ensuring privacy in the organisation is also important in that case. The security issue
is there as the vital and confidential information are noted in the social media and
there are chances of cyber theft (Herlle & Astray-Caneda, 2013).
 Trust over the culture is also important and in that case. Social media uses and
comments over this will create some bad reactions and arguments in that case and that
is the reason some social media is not all at trustworthy in case of assisting the
culture.
Recommendation
In case of protective nature, better security policies and firewall set up is important.
Along with this some of the vital information will be locked and that will not showcase at the
public forum and that is the reason safety is being persisted. For communication adjustment
and proximity, face to face interaction and open forum session is important in that case.
Updates from the portal and have regular positive updates considers as the recommended way
of formulating the social media process. The product information will be relevant but the way
of the presentation will be secret and making or business chances will not be declared over
that.

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Conclusion
Therefore, it can be concluded that a poorly planned social media support can rapidly
result in a fusillade of grievances and hurl the company’s designation due to the
wrong motive but when a strong social media planning has attempted, then the entire process
will develop the company's reputation and business changes. The use of internet and intranet
in this section will highlight the urgency of business nature and provide a general boost in
business process outcome.
References
Forbes.com (2018) Social Media Proves to Boost Employee Engagement retrieved from:
https://www.forbes.com/sites/forbesagencycouncil/2018/02/13/social-media-proves-
to-boost-employee-engagement/#66dba05a4db5 [Accessed on 13th July, 2018]
Herlle, M., & Astray-Caneda, V. (2013). The impact of social media in the workplace.
Langer, E. (2014). What’s trending? Social media and its effects on organizational
communication. Journal of Undergraduate Research, 17, 1-14.
Youtu.be (2010) How to use social media for internal communication retrieved from:
https://youtu.be/_ce58d3WwXg [Accessed on 13th July, 2018]

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Bibliography
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