Implementing Social Media for Effective Workplace Communication

This report proposes the use of social media to enhance communication within internal and external teams in a business environment. It discusses the importance of effective communication for organizational sustainability and employee satisfaction. The report includes an analysis of four research resources, examining the impact of social media on employees, processes, customers, external agencies, and internal partners. Each resource is summarized and tested for reliability, considering factors such as employee engagement, grievance handling, and information confidentiality. The conclusion recommends integrating social media into the workplace communication strategy, along with training programs to ensure ethical conduct and manage potential risks. The research highlights both the positive and negative impacts of social media in the workplace, ultimately advocating for a balanced approach to leverage its benefits while mitigating potential drawbacks.

Assignment on Business Communication

Contents
Introduction...........................................................................................................................................2
Discussion.............................................................................................................................................2
Resource 1.........................................................................................................................................2
Resource 2.........................................................................................................................................4
Resource 3.........................................................................................................................................6
Resource 4.........................................................................................................................................8
Conclusion...........................................................................................................................................10
Recommendation.................................................................................................................................10
References...........................................................................................................................................10

Title: Using Social Media in the workplace to communicate
Introduction
The expansion of the organization is equipped with the major challenge of exploring
communication between internal and external employees who are geographically apart for the
effective functionality and operation of the enterprise (Smith, 2017). In this paper, we are
looking forward to focus on proposing the use of social media for accelerating the
communication mechanism in the working participating units.
Discussion
The sustainability of the enterprise depends on the effectiveness and efficiency of the
communication management plan deployed by the organization for smooth functionality of
the enterprise. The happy and satisfied employees provide better and quality result in their
work (Herlle, and Caneda, 2015). The analysis of the proposal should be done for measuring
the impact of social media on the employees at work place.
Resource 1
Name of the resource: Social media in the workplace
Type of Resource: Research Paper
Summary
The Enterprise Social Network should be implemented by the firm for coordinating the
connection between internal and external participating units who are geographically apart.
The effective relationship can be developed between the employees who promote sharing of
resources and information according to the requirement (Appignani, Jones, Watson, and
Welch, 2015). It can serve as a common platform for sharing of new ideas, opinion, thoughts,
creative thinking, and views for generating alternating solution to the complex problem.
Reliability test
Test 1:
Particular Description
Error Component Employees

Measurement Impact of social media
Score Positive
Error Use of social media for personal use or
informal communication at work place
Impact of error Operational workflow can be distracted
Test 2:
Particular Description
Error Component Process
Measurement Social media impact on process
Score Positive
Error Error in the process can be resolved
Impact of error Enhance the operational flow
Test 3:
Particular Description
Error Component Customers
Measurement Impact of social media in bonding customers
Score Positive
Error Rumours
Impact of error Feeling of anger and distraction
Test 4:
Particular Description
Error Component External Agencies
Measurement Impact of social media on external agencies
Score Positive
Error Useful data can be collected for operational
effectiveness
Impact of error Positive impact on the work flow

Test 5:
Particular Description
Error Component Internal partners
Measurement Impact of social media on internal partners
Score Positive
Error Use of social media for personal use or
informal communication at work place
Impact of error Operational workflow can be distracted
Resource 2
Name of the resource: Understanding the influence of social media in the workplace: An
integration of media synchronicity and social capital theories.
Type of Resource: E-Journal
Summary
The development of corporate social network helps in managing connection between work
processes, flow of resources, enhancing relationship, improvement in product quality, and
others. The peer to peer connection between participating unit through the use of common
platform of social media develops a link for promoting resource sharing, generation of
harmonic views on the complex problems, and etc. (Cao, Vogel, Guo, Liu, and Gu, 2012).
The communication is the basic need of the employees at work place to satisfy their
grievances and chaos. The quality of work of the team members can be improved because the
working employees can resolve their matter of concern, grievances against company or each
other, chaos, and conflicts which create a positive feeling to give their best at the work
place.The important notices and circulars can be broadcasted on the platform among the
employees. It helps in saving time to give information to the employees personally.
Reliability test
Test 1:
Particular Description
Error Component Employees
Measurement Grievance handling program for employees

Score Positive
Error Rumours
Impact of error Negative impact
Test 2:
Particular Description
Error Component Process
Measurement Grievance related to operational process
Score Negative
Error Rumours
Impact of error Negative
Test 3:
Particular Description
Error Component Customers
Measurement Handling grievances of customers
Score Positive
Error No clear understanding of customer
requirement
Impact of error Negative
Test 4:
Particular Description
Error Component External agencies
Measurement Grievance handling of external partners
Score Positive
Error Rumours
Impact of error Negative
Test 5:

Particular Description
Error Component Internal partner
Measurement Grievance handling of internal partner
Score Positive
Error Rumours
Impact of error Negative
Resource 3
Name of the resource: Exploring the impact of internal social media usage on employee
engagement.
Type of Resource: E-Journal
Summary
The configuration of the business activities and communication should be done for achieving
the organization goal and objectives. The effective management of internal process can be
done through initialization of communication procedure among the workers at work place,
innovation in the internal processes used, collaboration between processes for achieving
coordination in the business communication with the governmental agencies or other third
party, and lastly the initialization of retention for motivating the employees towards their
work. The social media is the common platform for employee’s engagement with the
working policies of the enterprise. The Enterprise Social Network should be implemented by
the firm for coordinating the connection between internal and external participating units who
are geographically apart (Haddud, Dugger, and Gill, 2016).
Reliability test
Test 1:
Particular Description
Error Component Employees
Measurement Coordination in the communication with
employees
Score Positive
Error For personal Use

Impact of error Distraction in the operation
Test 2:
Particular Description
Error Component Process
Measurement Coordination in the communication process
Score Negative
Error Wrong information
Impact of error Distraction in management of activities
Test 3:
Particular Description
Error Component Customers
Measurement Communication with customers
Score Negative
Error Wrong communication
Impact of error Feeling of anger
Test 4:
Particular Description
Error Component External Agencies
Measurement Communication with external agencies
Score Positive
Error Wrong information
Impact of error Incorrect information flow
Test 5:
Particular Description
Error Component Internal partners
Measurement Communication with internal partners

Score Negative
Error Confusion
Impact of error Chaos and conflicts
Resource 4
Name of the resource: The dynamics of business communication: A look at social media use
in the workplace
Type of Resource: Research Paper
Summary
The new policies and procedures should be developed by the organization to implement
enterprise social network which is comprised of Instagram, Facebook, Twitter, and etc. in the
working curriculum of the firm. The use of common platform for sharing of information
helps in raising the concern of employees which they face in completing their daily and
routine activities. The resolution to their problem helps in increasing the productive work of
the labour which in turn results in long term sustainability of the organization. The disclosure
of confidential information of the business organization can take place through
communication between the employees (Munro, 2014). The new schemes developed by the
enterprise can be hacked by the hackers before its transmission if the discussion had been
placed on the social media by the employees.
Reliability test
Test 1:
Particular Description
Error Component Employees
Measurement Confidentiality of information
Score Positive
Error Disclosure of information
Impact of error Loss of confidentiality
Test 2:

Particular Description
Error Component Process
Measurement Confidentiality with process
Score Positive
Error Distraction in the process
Impact of error Negative impact on the work flow
Test 3:
Particular Description
Error Component Customers
Measurement Confidentiality of customer information
Score Negative
Error Disclosure of confidential information of the
customers
Impact of error Hacking of customer account
Test 4:
Particular Description
Error Component External Agencies
Measurement Confidentiality of external agencies
information
Score Negative
Error Disclosure of information
Impact of error Links with the external parties can be broken
down
Test 5:
Particular Description
Error Component Internal Partners
Measurement Confidential information of internal partners
Score Negative

Error Disclosure of information
Impact of error Chaos and conflicts
Conclusion
The platform of social media is the basic need of the expanding enterprise to manage
effective communication handling between internal and external employees. The fruitful
result can be gained from the motivated employees (Fusi and Feeney, 2016). The research
agenda should be capable of highlights
What is the positive and negative impact of social media at work place?
Is it beneficial to implied social media at working platform?
Recommendation
It is recommended that the traditional communication mechanism should be changed with the
involvement of social media platform in the working curriculum of the enterprise. The
analysis of the proposal should be done for measuring the impact of social media on the
employees at work place (Bakhuisen, 2013). The training and awareness program should be
arranged in the enterprise for guiding the employees about ethical code of conduct which they
should follow for managing communication through social media platform.
References
Appignani, T., Jones, S., Watson, M., and Welch, E. (2015). Social media in the workplace
(1st ed.). Retrieved from file:///C:/Users/acer/Downloads/1032-959-1-SM.pdf

Bakhuisen, N. (2013). Knowledge sharing using social media in the workplace (1st ed.).
Retrieved from
https://www.inholland.nl/media/12103/masterthesisnicolettebakhuisen.pdf
Cao, X., Vogel, D., Guo, X., Liu, F., and Gu, J. (2012). Understanding the influence of social
media in the workplace: An integration of media synchronicity and social capital
theories. An international conference on system sciences. Retrieved from
https://pdfs.semanticscholar.org/8f5b/0f5f9e3c74d941c2682e9c4683fd642d98e3.pdf
Fusi, F., and Feeney, M. (2016). Social media at work place: Information exchange,
productivity, or waste (1st ed.). Retrieved from
http://journals.sagepub.com/doi/abs/10.1177/0275074016675722
Haddud, H., Dugger, J., and Gill, P. (2016). Exploring the impact of internal social media
usage on employee engagement. Journal of social media usage on employee
engagement 3(1). Retrieved from http://www2.mitre.org/public/jsmo/pdfs/03-01-
internal-on-employee-engagement.pdf
Herlle, M, and Caneda, V. (2015). The impact of social media at work place (1st ed.).
Retrieved from http://digitalcommons.fiu.edu/cgi/viewcontent.cgi?
article=1205&context=sferc
Munro, L. (2014). The dynamics of business communication: A look at social media use in
the workplace (1st ed.). Retrieved from
https://scholarworks.wmich.edu/cgi/viewcontent.cgi?referer=https://
www.google.co.in/&httpsredir=1&article=3493&context=honors_theses
Smith, D. (2017). How to manage social media at work place (1st ed.). Retrieved from
https://croner.co.uk/wp-content/uploads/2017/08/Expert-Views-How-to-Manage-
Social-Media-in-the-Workplace.pdf