BIZ101 Business Communication: Social Media for Internal Use

This report outline discusses the use of social media in the workplace to foster effective communication between employees and management. It highlights the prevalence of social media usage and its potential to enhance internal communication, training, and employee engagement, ultimately impacting organizational productivity. The report evaluates resources that demonstrate social media's role in community development, information transfer, and maintaining relationships, emphasizing the importance of equity and adaptability in social media strategies. It also covers the impact of social media on organizational communication, focusing on employee interaction, community management, and transparent communication channels. The report concludes by emphasizing the need for strategic implementation and offers recommendations for mitigating potential issues and optimizing social media's positive impact within the organization. Students can use Desklib to find similar assignments and past papers.

Running head: BUSINESS COMMUNICATION
BUSINESS COMMUNICATION
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction................................................................................................................................2
Body...........................................................................................................................................3
Evaluation and Analysis of resources........................................................................................3
Conclusion..................................................................................................................................5
Recommendation........................................................................................................................5
References..................................................................................................................................6

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2A. Report Outline
Topic: The use of social media in the workplace to make some effective communication
between employees and management.
Introduction
Social media is one of the strongest platforms for creating human interest in the
workplace and have the innovative way of man management and organisation formulation.
81% of American people have a social media profile and they have spent at least two hours
over that. The engagement of social media platform like LinkedIn, Twitter, Instagram,
Pinterest engages employees to make some communication between them. The addition of
internal communication and training and a development platform is also important in that
case and that added some effective communication styles and manners for the employee that
impacted on the organisation productivity. The social media has established itself as a
communication tool. This is a part of the communication and this is used for marketing,
public relation and community relation. However, the authenticity of communication in the
internal communication manner is persisted in that case. The idea of employees is speaking
directly to the other employees and the management so that no third party involvement is
there and that impacted on the transparent productivity of the company.
In this report outline process, the entire structure of the report justifies the reason
behind social media uses for the internal communication between employees. In most of the
case, the impact of social media is creating the momentum of the growing nature of the
organisation.
The faster accessibility of the internet and use of social media for the variety of
activities are noticed in the organisation, so the relevant transforming information and co-

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workers bonding will engross a bit if the effective process of communication will come
through this. This is the main purpose of the report to evaluate and understand the need for
these.
The intended audience in that will be the student, who has the opportunity to take a
research over can take that as a note and include some effective information for the
betterment of the research.
The verbal and non-verbal communication is the major communication strategy used
in any organisation. The process of visual thinking and tone of voice is also relevant in that
manner and that will engage the facial expressions and body language as well. The general
use of social media strategy is important in that case and that makes some positive
formulation of process and communication strategies are also associated by that.
The issue has impacted most of the organisation development by engaging more
employees for a particular project and deliver the impactful outcome that formulates
organisation productivity also.
Body
Evaluation and Analysis of resources
“Herlle, M., & Astray-Caneda, V. (2013). The impact of social media in the workplace.”
The relation between employees through the social media platforms are the positive
changes in their community development. The information transfer and the interaction with
people in short and long distance hierarchy and relation have the same issue in that case. The
research paper based on that process.

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The equity theory determines the fair and unfair terms of relationship outcomes.
Justification of relationship and equipped participation of people is the crucial manner in that
case and the good ratio between inputs and outputs is important for the social media
formulation. The effectively needs to be there, the organisation needs to change the social
media process and formulation if the process is not working in the proper manner. Almost
97% employees of Sri Lanka use social media at their office. But the process is not effective
enough as the communication does not consist of employees. Hence, the process of new
software, that makes interconnectivity and connect employees and information will be
delivered through the portal to all employees will have a transparent process of doing
business.
“Langer, E. (2014). What’s trending? Social media and its effects on organizational
communication. Journal of Undergraduate Research, 17, 1-14”
The purpose of the journal is to interpret the effectiveness of social media in
communication. The process of communication is public and employees are taking the major
part of this communication process to know their colleagues and management in a swift way.
Organisation communication framework and functioning is the essential part of that
and every individual perception is there for the organisation communication. This is an
influencing part of research-based communication and different methods of communication
can take part in that. The system theory and social media impact on the different communities
people are effective in that case and its impact is dynamic.
“Forbes.com (2018) Social Media Proves to Boost Employee Engagement”
The impact of social media on the organisation is highly effective as per the
newspaper report of Forbes. The online news report deals with the employees' interaction,
communities' management, connection and collaboration of views and thoughts. The

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connection in the workplace and wide relation maintenance between employees and
management is important in that case.
The reward process and handling the entire thing is important in that case and that is
the reason it has been used as the reference. Recognition and peer connection with the various
form of business communication is important in that case.
“Youtu.be (2010) How to use social media for internal communication”
The YouTube video signifies the social media innovation and this is one of the
appropriate videos that takes employee connectivity with the management also state the direct
communication is the best way of this and organisation has the transparent quality in that
case. Blogs, yammer and other microblogs, communities and practices are important and
employees have to respond over this as per the situation raise.
The significant of the video highlights the internal communications and also provide
the relevant information that engages better business process for the future.
Conclusion
The conclusion is another important part of these and in case of internal
communication is social media the anticipated findings and the summary of the entire report
will be presented in that section.
Recommendation
The recommended way to mitigate the problematic aspects in the case of using social
media and the process to engage the social media impact in the organisation in the better way
is formulated in this section.

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References
Forbes.com (2018) Social Media Proves to Boost Employee Engagement retrieved from
https://www.forbes.com/sites/forbesagencycouncil/2018/02/13/social-media-proves-
to-boost-employee-engagement/#66dba05a4db5 [Accessed on 13th July 2018]
Herlle, M., & Astray-Caneda, V. (2013). The impact of social media in the workplace.
Langer, E. (2014). What’s trending? Social media and its effects on organizational
communication. Journal of Undergraduate Research, 17, 1-14.
Youtu.be (2010) How to use social media for internal communication retrieved from
https://youtu.be/_ce58d3WwXg [Accessed on 13th July 2018]