University Business Communication Report: Social Media and Employees

This report critically analyzes the impact of social media tools, particularly Facebook and Twitter, on business communication and employee performance. It examines how social media facilitates communication, boosts employee morale, and strengthens team cohesion, while also acknowledging potential challenges such as cyber theft and the need for employee training on appropriate online behavior. The report synthesizes findings from various academic articles, including those by Ewing, Men, and O'Neil (2019), Cardon and Marshall (2015), and others, to conclude that social media significantly enhances internal communication and employee engagement within the workplace. The report highlights the rapid evolution of social media and its potential to improve both employees and the workplace, emphasizing the importance of focusing on employee performance to maximize company productivity.

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the Student
Name of the University
Author note

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Introduction
The essay helps in understanding that the social media tools play a vital role in improving
the performance of the employees as it is the easy way for encouraging the communication
between the employees. The main aim and purpose is to critically analyze the articles which
helps in understanding the importance of the Facebook and other tools that will be helpful for
making the workplace effective.
Discussion
As commented by Ewing, Men and O’Neil (2019), social media is the tool of
communication in the workplace wherein it assists the employees and employers in sharing their
ideas for increasing engagement. The ability of the employees to interact outside the work space
will be helpful for boosting morale of the employees and employee engagement. It will be
capable of growing the teams in a faster manner that will be capable of generating efficiency in
the tasks which are performed by the employees.
On the other hand, as described by Cardon and Marshall (2015), in the 21st century, there
can be different issues related to cyber theft that can be impacting the performance of the
companies. However, in such scenario, the employees need to be trained with the different
aspects that are needed to be posted on the official website or not. They should be taught that the
social media will be capable of making the employees grow and develop stronger relationships
and work efficiently in a team (Dufner, Arslan & Denissen, 2018).
From the analysis of the different articles, it has been known that through the usage of
the social media tools such as Facebook or Twitter, the employees can be beneficial in
strengthening and building personal relationships with the different co-workers and lead to

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cohesive and productive teams as well. As social media is active everywhere, the staffs are able
to interact with the other even when not at work. It will be able to enhance the information
related discovery and delivery within stipulated time frame (Cadwalladr & Graham-Harrison,
2018).
Conclusion
Therefore, from the analysis of the articles, it can be concluded that social media has
been growing in the rapid manner with massive changes included in it. Social media has been
able to exhibit and strengthen the different techniques wherein social media will be able to
improve the employees along with the workplace in the suitable manner. However, there can be
issues related to performance, in such scenario, employees need to be focused on their
performance which will be positively impacting productivity of company.

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References
News paper Article- Cadwalladr, C., & Graham-Harrison, E. (2018). Revealed: 50 million
Facebook profiles harvested for Cambridge Analytica in major data breach. The guardian, 17,
22.
Journal- Cardon, P. W., & Marshall, B. (2015). The hype and reality of social media use for
work collaboration and team communication. International Journal of Business
Communication, 52(3), 273-293.
Journal- Dufner, M., Arslan, R. C., & Denissen, J. J. (2018). The unconscious side of Facebook:
Do online social network profiles leak cues to users’ implicit motive dispositions? Motivation
and Emotion, 42(1), 79-89.
Journal- Ewing, M., Men, L. R., & O’Neil, J. (2019). Using social media to engage employees:
Insights from internal communication managers. International Journal of Strategic
Communication, 13(2), 110-132.
Book- Symeonidis, I., Shirazi, F., Biczók, G., Pérez-Solà, C., & Preneel, B. (2016, May).
Collateral damage of Facebook apps: Friends, providers, and privacy interdependence. In IFIP
International Conference on ICT Systems Security and Privacy Protection (pp. 194-208).
Springer, Cham.

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