Market and Social Research: Social Media Impact on Youth Health UK

This report analyzes the impact of social media on young people's health, focusing on a case study of Public Health England in the UK. It explores youth attitudes towards social media, its potential barriers to psychological development, and its effects on sleep quality. The research employs an interpretivism philosophy and an inductive approach, utilizing a mixed research design with survey questionnaires for data collection. The report also discusses ethical considerations and potential research limitations, providing a comprehensive overview of the subject matter. This resource is available on Desklib, offering students access to valuable study materials, including past papers and solved assignments.

Running head: MARKET AND SOCIAL RESEARCH
M A R K E T A N D S O C I A L R E S E A R C H

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Table of Contents
Topic: to analyze the impact of social media on young people’s health: a case of Public Health
England, UK............................................................................................................................................................................... 3
Background:.............................................................................................................................................................................. 3
Research methodology and methods:............................................................................................................................. 4
Research plan........................................................................................................................................................................... 9
Design the data collection instrument:........................................................................................................................ 11
Appendix A: Survey through questionnaire.......................................................................................................... 11
Appendix B: Changes made from Pilot to final questionnaire.......................................................................13
Appendix C: Justification of question in regards to research objectives...................................................14
Bibliography........................................................................................................................................................................... 16

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TOPIC: TO ANALYZE THE IMPACT OF SOCIAL MEDIA ON YOUNG
PEOPLE’S HEALTH: A CASE OF PUBLIC HEALTH ENGLAND, UK
BACKGROUND:
Social media is referred as websites and uses that enable a user for generating and sharing the
information and to involve in social media. There is a high number of youth who are moving
promptly from electronic media such as radio listeners and television viewers to social media. In
the current scenario, Youth rate is high to move into social media as it could have impact on the
health of young people. This practice of social media has created different issues in terms of the
physical and mental problem. Hence, it is stated that social media can influence the living style
of people and it is the current procedure to address the nature of these impacts in every society
and particularly on youth (Hamm, et. al., 2015).
RESEARCH OBJECTIVES:
The main aim of this research is to analyze the impact of social media on young people’s health
in case of Public Health England, UK. The following objectives will be used to complete the
main aim of this research:
RO1: To analyze the attitude of youths towards social media and the amount of time they spend
on social media
RO2: To understand why social media may constitute a barrier to the psychological
development of young people
RO3: To investigate why social media affects sleep quality of young people
RO4: To make recommendations as to how the negative effects of social media can be reduced

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RESEARCH METHODOLOGY AND METHODS:
Introduction
This chapter defines the detailed explanation about the research purpose, approaches, techniques
and strategies of data pooling. These techniques are significant to gather the relevant information
to overcome the research challenges and to accomplish the research aim and objectives in an
effective and efficient manner (Hamm, et. al., 2015).
Research philosophy
Research philosophy is significant to analyze the attainment of any research by adding the value
with regards to understanding of research. Research philosophy is beneficial to improve the
knowledge associated with research issue and characteristics. Along with this, there is distinct
sort of research philosophy, which could be exercised to attain the research on the basis of
nature. These philosophies are realism, positivism and interpretivism. It is distinguishes from
each other with respect to research scope and nature. Interpretivism research philosophy is
suitable with qualitative nature of investigation. It is highly used by an investigator as they can
exercise small sample to increase awareness with regards to high amount of individuals
(Andreassen, et. al., 2016). But, there is need of building theory by an investigator in order to
deal with different kinds of act. As a result, it would be effective to address the facts and figures
about the research issues. In addition to this, interpretivism research philosophy is implemented
to assess the social issue. On the other hand, positivism philosophy of research is based on the
objective nature of investigation. In this philosophy, a research considers large number of small
size to capture data. It also depends on technical and statistical information. Therefore, it could
be feasible with quantitative research. Realism philosophy highlights on the values and opinion,
which are

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existed in the real external environment. This philosophy permitted to a researcher to execute
practices and self-understanding to complete the research mechanically (Best, Manktelow, and
Taylor, 2014).
For completing this research, interpretivism research philosophy will be used rather than
positivism and realism research philosophy. Because, this research is relied on subjective nature
and also beneficial to gather opinion and viewpoint of participants with respect to the impact of
social media on young people’s health: A case of Public Health England, UK. It will also enable
a researcher to use fewer amounts of sample sizes for obtaining the data in detail about the
research subject matter. It will also facilitate an investigator to gather the data associated with
research issue in detail. It is not feasible with realism and positivist philosophy. Moreover, the
positivism philosophy will not be selected because there is no requirement to prove the
hypothesis and no requirement to collect the research issue (Jones, et. al., 2014). Along with this,
realism philosophy will not be selected because it focuses on reality, which is available in
society. It is not suitable with the purpose of this research.
Research approach
Research approach is another element of research methodology, which is used by a researcher to
assess the reason behind selecting the particular techniques and strategies. There are some sorts
of research approach, which is highly applied by a researcher. These research approaches are
deductive and inductive approach. In the deductive approach of research, hypothesis is
formulated by a researcher on the basis of current assumption and theories before gathering
information regarding research issue. This approach is regarded as top-down approach. It is also
feasible with respect to positivism research philosophy. In opposed to this, inductive approach is

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executed to overcome the research concern by building theory. This approach is also named as
bottom-up approach. It is suitable with interpretivism research philosophy. In this approach, an
investigator generates the views and opinion of participants to reach at specific outcome.
In this dissertation, the inductive approach will be selected rather than deductive approach
because it supports a researcher to use the qualitative data for conducting in-depth analysis of
research issue (Andreassen, et. al., 2016). This research approach will also help a researcher to
gather the high range of data with respect to the impact of social media on young people’s
health: A case of Public Health England, UK. It would be also beneficial to identify the
relationship between social media and young people’s health. However, the deductive approach
will not be chosen as it focuses on a set of quantitative data, which could make research
inappropriate (Best, Manktelow, and Taylor, 2014).
Research Purpose
For completing this research, an investigator will use exploratory research because it aids the
investigator to understand the impact of social media on young people’s health: A case of Public
Health England, UK. In contrast to explanatory and descriptive research design will not be used
with the intention of this research as it will focus on only previous experience as compared to the
current phenomenon (Boyd, 2014).
Research design
For this research, mixed research design will be applied by a researcher to meet the main
objective as well as the aim of this research. This research will be selected as it will consider the
characteristics of both qualitative and quantitative research design. In this way, quantitative
research design will be beneficial to assess the number of response of targeted participants (see

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appendix A&C). Along with this, qualitative research design is applied to assess the relationship
amid social media and young people’s health (Laranjo, et. al., 2014).
Research strategy
Under this research, survey through questionnaire technique would be applied by a researcher to
collect the opinion and ideas of workforces regarding research concern (see Appendix A).
Survey method is significant to pool the information and also helps to reduce the possibility of
workplace discrimination and enhance the quality of research by collecting reliable and valid
data (Boulianne, 2015). Moreover, survey technique is costly and takes more time to complete
the research. But, it provides more reliable and specific data associated with research issue.
Consequently, a researcher could enhance the value of research result. Along with this, there are
different sources of gathering the secondary data such as internet, books, company statement,
and articles. It is applied by a researcher to enhance the prominent knowledge about the research
issue. These sources could save the cost as well as the time of a researcher in order to address the
problem associated with research issue (Yi Lin, et. al., 2016). This is appropriate method to
collect the reliable outcome.
Data collection method
For completing this research, both data pooling technique would be exercised by a researcher as
it will provide accurate data with respect to the impact of social media on young people’s health:
A case of Public Health England, UK. In such case, primary data would be pooled from survey
through questionnaire (See appendix A). After that, questionnaire will be piloted by using pilot
methods (See appendix B). Subsequent, each questionnaire will be justified in tabular form and
will be related to each objective (See appendix C). Further, secondary data would be would be
gathered from the literature review. Primary data would be applied to gather the valid and

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reliable facts and figures. However, it takes more time as well as cost. Along with this, secondary
data is exercised to gain depth understanding about research issue in minimum time duration
(Naslund, et. al., 2016).
Sampling
Sampling is a procedure to select the participants from high quantity of population. It is executed
to get observation through statistical evaluation. This process is executed to select the
appropriate participants in order to pool the primary information with regards to investigation
matter. Further, two sampling method could be applied to choose the appropriate participants for
using primary information in the research. These sampling techniques could be executed to
choose the right participants for obtaining primary information like probability and non-
probability sampling technique.
For this research, probability sampling technique will be selected by a researcher to choose the
participants for executing survey through a questionnaire (See appendix A). It will support to the
researcher to enhance the understanding regarding investigation issue. In this strategy, the
sample will be chosen from the participants in an unsystematic manner. Since, it will provide
equal chances to all respondents to respond in the research (Woods and Scott, 2016). At the same
time, 55 youth who uses social media will be chosen as a sample size from the different
geographical location of England (see appendix A). For conducting the survey through a
questionnaire, a researcher will take previous approval from chosen participants by sending the
confirmation letter via e-mail. Subsequently, a questionnaire will send to all participants by e-
mail process with adequate instruction. The researcher will appeal to participants to obtain their
responses in particular time period (Perloff, 2014). It will be also effective to capture the
consistent outcome associated with research issue.

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Ethical consideration
With this intention of this research, ethical consideration would be associated with specific
approaches and methods, which would be executed by a research scholar to decline the
possibilities of ethical issues (Sampasa-Kanyinga and Lewis, 2015). In addition to this,
secondary data would be gathered through a different range of sources like online and offline
books, articles, journals and online websites. These sources would be applied by a researcher by
providing right references with proper in-texting. These sources will be cited cautiously due to
overcoming the issue of copyrighting (Andreassen, Pallesen and Griffiths, 2017).
Research limitation
An investigator could face different research limitation to complete the research. These
limitations could be associated with time constraints, cost constraint and limited resources (Bor,
et. al., 2014). It would generate the difficulty for gathering the data regarding the impact of social
media on young people’s health: A case of Public Health England, UK. In addition, a researcher
could face complexities with regards to selecting the sample size as well as conducting the
survey through a questionnaire. Another limitation for an investigator is to prevent the
information of participants. Consequently, these limitations could negatively affect the validity
of research outcome (Hamm, et. al., 2014).
RESEARCH PLAN
Time framework is used as blueprint to complete the research in a chronological manner. It
demonstrates the distinct practices, which will be performed by an investigator to attain the aim
and objective of project in a given time framework (Hamm, et. al., 2014). Following are the
research plan for this research:
TABLE 1: Research Time plan for Completing Project

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Gantt chart depicts the graphical presentation of the action plan that would be performed as it
aids to define how the research study will be attained step by step. It could be demonstrated as
follow:
Practices which would be
performed
The time duration for completing the activities(in weeks)
1 2 3 4 5 6 7 8 9 10 11 1
2
13
Choose a feasible research
topic
Building aim and objectives
Pooling the facts and figures
through data gathering
method
Designing of the survey
through questionnaire
Choosing a sample from the
targeted population
Analysis of data and
interpretation
Final drafting and report
writing
Project submission
From the above time framework, it could be assessed that gathering information about research
concern and interpretation of data would take longer time i.e. 4 week as compared to executing
other practices. In contrast to this, selection of research concern, analysis of data and
interpretation, and project submission will take minimum time i.e. 1 week. Hence, it could be
stated that research would enable to produce the reliable outcome as they make effort to pooling
the authentic and genuine information regarding research concern rather than investing time on
other activities, which will be used to complete the project.
Analysis of data:
It is an appropriate part of research methodology, which is exercised to identify the reliable and
valid outcome. After pooling the data, a researcher will engage to assess the data via statistical
and content analysis tools. For this research, a researcher will use statistical data assessment tool
to assess the data in a meaningful way. Further, Ms-excel software will be used to present the

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data through different charts, graphs, and tables. It would be effective to discuss the information
in a comprehensible way (Yamamoto, Kushin, and Dalisay, 2015).

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DESIGN THE DATA COLLECTION INSTRUMENT:
APPENDIX 1: SURVEY THROUGH QUESTIONNAIRE
Please spell out your gender:
Female
Male
Please mention your age-group
24-28 years
28-32 years
32-36 years
Above 40 years
RO1: To analyze the attitude of youths towards social media and the amount of time they
spend on social media
Do you use any kind of social media?
Yes
No
How long have you been using social media sites?
Less than 6 months
6 months- 1 year
1 year – 4 year
More than 4 year
How many hours do you spend on social media daily?
1-3 hours