Social Network Marketing: Improving Quality in Online Selling

This report analyzes the challenges and opportunities of selling handmade craft items online through social networks such as Facebook and Instagram. The assignment identifies quality issues related to raw materials, product durability, and packaging, proposing solutions for both procurement and manufacturing teams. The report emphasizes the importance of quality checks, including material texture, color, and structural integrity, as well as the durability and reliability of the final product. The implementation plan focuses on improving the quality of handmade products sold online, ensuring customer satisfaction and business success. The report references relevant academic sources to support its recommendations.

Marketing
Selling online through social network

 The presentation is prepared to provide an
improvement plan and all the steps that are
required to take by the concerned team to
reach the quality target.
 The team of the agents are working on the
product that is to sell any item through a
social network which means online selling of
product.
Purpose

 One of the major characteristics of the
product is that it is easily available on
different social networking site which is
Facebook, Instagram and many others which
mean it is easily available to the wide range
of customers to place the order.
 The product that we are offering is
handmade crafted items which are used the
interior designing of the home.
Main particularities of
product

The concerned team is not able to meet the
quality target and the reason behind their failure
are: -
 Poor quality of raw material used for the craft
items
 Not enough material used to fix items due to
which it gets broken till the time an online
order is delivered
 Poor quality of packaging
Quality issues in product

 The team should take the concerns steps
which will help them to improve quality. There
are two types of steps once for the
procurement team and second is for the
manufacturing team.
The set standards are: -
 Quality check of raw material (Include texture,
colour, shape and structure)
 Checking of fixing material
 Need to clear different quality of parameters
(Durability, reliability, features and others)
Activities to bring
improvement

Steps of Implementation
plan
Conducting market
research for
suppliers
Identification of
proper suppliers
Checking the raw
material with
standards
Selecting the
suppliers
Procuring raw
material
Sourcing solid fixes and
solution for forming
crafted items
Using of these material
with safety
Following proper ways to
apply it
Use quality paramters to
check the same
Perform packaging in three
layers to keep it safe
Online delivery

Gutierrez-Gutierrez, L.J., Barrales-Molina, V. and
Kaynak, H. The role of human resource-related
quality management practices in new product
development. International Journal of
Operations & Production Management. 2018.
Siva, V., Gremyr, I., Bergquist, B., Garvare, R., Zobel,
T. and Isaksson, R. The support of Quality
Management to sustainable development: a
literature review. Journal of Cleaner
Production, 2016, 138, pp 148-157.
References