Social Networking Advantages Report - Module Name, Semester Details

This report delves into the advantages of social networking, examining its impact on various aspects of modern life. It highlights the role of social media platforms in enhancing global connectivity, enabling communication across geographical boundaries, and fostering business relationships. The report further discusses how social networking facilitates the sharing of information and opinions, creating common interests among users. It also explores the benefits for businesses, such as targeted advertising and direct engagement with customers through online forums and applications. Additionally, the report emphasizes the role of social networking in accelerating the news cycle, making information readily accessible to users. The report includes references to academic sources to support its claims.

Running head: SOCIAL NETWORKING
Advantages of Social Networking
Name of the Student:
Name of the University:
Author’s Note:

2SOCIAL NETWORKING
Advantages of Social Network Impact
World wide connectivity
The different social Medias like Face book, Twitter, Pinterest, LinkedIn are influencing
people’s life in a huge way. With the help of these platforms, people staying at one corner of the
globe are able to make friends with those living in another end. Not only does it helps in
maintaining of proper contact but also helps in maintaining overseas business relations (Agrawal,
Catalini and Goldfarb 2015).
Figure1: Social media networking
(Source: Google Images)

3SOCIAL NETWORKING
Commonality of interest
Social networking platforms like blogs help people to share their views about different
political, economic, legal and entertainment aspects and the opinions are counter commented by
other blog users which creates options for online communication between different individuals
(Atzori, Iera, and Morabito 2014).
They are able to exchange information and opinions with such a vast number of people.
This helps in recognizing various areas of common interest between people living in different
parts of the world. It also helps people in enriching their knowledge regarding many things.
Targeted Advertising
Social networking sites are very useful for the modern organizations. They can advertise
and promote their products through online campaigns. They can also open their own consumer
forums where they can directly communicate with their targeted customers, and get their
feedbacks. They can also develop their online web pages and apps that help in increasing the
customer satisfaction level (Atzori, Iera, and Morabito 2014).
Increased News Cycle Speed
Social networking sites have also made it easier for people to gain an easy access to the
different news and other information. The news channels often rely upon sites like face book,
Gmail, Gtalk to share the links of the news. This also helps people to keep a track of whatever is
happening around them within their busy daily schedules (Agrawal, Catalini and Goldfarb 2015).
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References
Agrawal, A., Catalini, C. and Goldfarb, A., 2015. Crowdfunding: Geography, social networks,
and the timing of investment decisions. Journal of Economics & Management Strategy, 24(2),
pp.253-274.
Atzori, L., Iera, A. and Morabito, G., 2014. From" smart objects" to" social objects": The next
evolutionary step of the internet of things. IEEE Communications Magazine, 52(1), pp.97-105.