Examining the Impact: A Detailed Analysis of Social Networking

This essay provides a comprehensive analysis of the advantages and disadvantages of social networking. It begins by highlighting the pros, such as enhanced connectivity, easy and instant communication, real-time news delivery, business opportunities, and general enjoyment. Conversely, the essay delves into the cons, including information overload, privacy issues, social peer pressure, cyberbullying, promotion of anti-social behavior, distraction from responsibilities, and negative impacts on physical health. The essay concludes by emphasizing the importance of using social networking responsibly to mitigate its potential negative consequences. Desklib offers a variety of study tools and resources for students.

Running head: Social networking
Social networking

Social networking
“Social Networking Pros and Cons”
Social networking is considered as a platform where individuals use to build social
relations with the other people who belong from the same field or backgrounds. Social
networking has changed the way of communication. It has been seen that Facebook is considered
as a platform where new business can launch their products and services (McCann & Barlow,
2015). There are many pros and cons in relation to social networking in this paper the focus will
be given to the pros and cons.
First is related to an ability to connect with the other people in an effective manner. With
the help of social network, it can be easy to instantly react with the people. Through Facebook,
there are friends who stay in touch and also find each other after years. On Twitter, people can
easily interact with the people who are not close.
Easy and instant communication is also one of the pros of social networking. It has been
seen that people can connect from any place and it is not required to rely on the landlines or
answering machines to interact with anyone. People can simply open the computers or pick
smartphones and start communicating with the help of twitter or any social messaging
applications (Karjaluoto, Mustonen & Ulkuniemi, 2015).
It also helps in real-time news and information delivery. In the earlier times, people have
to wait for the newspaper boy or for the show which comes around 6 on television. But in the
present scenario, people can take recent news or information through social media sites and
networks. If a person wants to know the news or information then he or she has to open any
social media platform any time to take or grab the information. It has also be seen that
customization of the news and information can be done by focusing on the experience or interest
of an individual (Nisar & Whitehead, 2016).
Also, it has been seen that it is a great opportunity for the owners of the business.
Through social media platform, it can be easy for them to interact with the large audience or the
customers in less time. They can connect with the target audience and can promote their products
with the help of social networks or sites (Tiago & Veríssimo, 2014). There are many new
businesses that started their activities with the help of social media and achieved success in an
effective manner. Also, there are many businesses that are not able to conduct the activities
1

Social networking
without the use of social media. Their activities of the business rely on the social network
platform (Fayaz & Khalique, 2016).
Next is related to the general fun and enjoyment. It has been seen that on social networks
an individual can spend their time easily. There are people who are involved in the social sites
when they get break from their work and also want to relax. It has been evaluated that
individuals are naturally social creatures so they give comments and likes on their own posts and
also look over to the activities of their friends. Without asking them to them directly they can
view it by seeing the posts which are posted by them on the social network sites (Weber, Fulk &
Monge, 2016).
There are also various cons related to the social networking. First is related to the
information overwhelm. In the present scenario, there are many people who are posing their
videos and pictures by tweeting or posting selfies on the YouTube or Facebook so it can be noisy
sometimes. There are many comments and likes which are given by the people and it can lead to
overwhelming of the information. Many times to rack up a lot of friends can also result in a
blotted news feed with too much of information in which the individual has no interest.
Next is related to the privacy issue. It has been seen that when sharing of pictures takes
place the privacy issues is one of the big concern in context to the social media sites or networks.
When individual post too much of information or post picture can lead to privacy issue. There
are many people who are misusing the pictures of an individual and it directly gives adverse
impact on their lives. There are many situations which took place in which people commit
suicide due to the misuse of the pictures or issue related to privacy.
Social peer pressure and cyberbullying are also one the cons of social networking. It has
been evaluated that the individuals who are suffering to fit their peers mostly with their teens and
young adults then pressure us on the certain things or this situation can lead to the worse
situation many times (Ahuja & Bharadwaj, 2016). There are many cases in which it has been
seen that pressure is made on an individual in context to the images posted on social media sites
and sometimes it becomes the target of cyber bullying can result in stress, anxiety and also
depression for an individual.
2

Social networking
Nowadays people can easily connect all time with a click on the friend's profile. It is an
easy way to consider the use of online interaction as a substitute for interacting face to face.
There are many people who argue that social sites focus on promoting the anti-social behavior.
Yes, it can happen many times. Social sites are also used to promote anti-social human behavior
which can affect the sentiment of the other people in public.
Social media sites are also considered as a distracting platform. Many people are addicted
and do not conduct the other activities. They get distracted from their work or student gets
distracted from their studies. With the use of social media, they start ignoring the specific task
and responsibilities which are assigned to them. It has also given negative impact on the human
body. It has been seen that with the social media sites people are not able to sleep in the night as
the artificial light from a computer or mobile phones gives a negative effect.
So, social networking is one of the popular social in the present scenario. It should be
used in a proper manner.
3

Social networking
References
Ahuja, R., & Bharadwaj, A. (2016). Impact of Social Networking Sites on Indian Youth: Boon
or Bane?. The International Journal of Indian Psychology, 4(1), pp. 80- 74.
Fayaz, H., & Khalique, A. (2016). A Review on Sociological Impacts of Social
Networking. International Journal of Engineering, Applied Sciences and Technology, 1, 6-
12.
Karjaluoto, H., Mustonen, N., & Ulkuniemi, P. (2015). The role of digital channels in industrial
marketing communications. Journal of Business & Industrial Marketing, 30(6), 703-710.
McCann, M., & Barlow, A. (2015). Use and measurement of social media for SMEs. Journal of
Small Business and Enterprise Development, 22(2), 273-287.
Nisar, T. M., & Whitehead, C. (2016). Brand interactions and social media: Enhancing user
loyalty through social networking sites. Computers in Human Behavior, 62(1), 743-753.
Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why
bother?. Business Horizons, 57(6), 703-708.
Weber, M. S., Fulk, J., & Monge, P. (2016). The emergence and evolution of social networking
sites as an organizational form. Management Communication Quarterly, 30(3), 305-332.
4