Effective Communication: Social Networking for Employers and Employees

This report explores the impact of social networking sites on employer-employee communication. It begins by highlighting the increasing market competition and the need for businesses to utilize social media platforms for promotion, customer engagement, and providing updates. The report then delves into the application of social media in business, discussing the use of microblogs like Twitter for concise information exchange and emergency communication, as well as platforms for open discussion of business-related issues. The report emphasizes employee recognition through social media, enabling two-way dialogues and fostering a sense of belonging. It also considers employee reactions to media marketing, noting that younger employees are drawn to social networks, making their use a prerequisite. The conclusion underscores the importance of social media marketing as an effective and cost-efficient strategy, with managers needing to navigate the complexities of social media platforms. The report includes references to academic sources supporting the claims made.

How social networking sites help
employers to communicate
effectively with employees
Name of the Student
Name of the University
Author note

Introduction
• Market competition have been raising
due to the drastical change in the
business environment.
• The organization need to promote
through the social media platform and
also need to engage the viewers by
responding back to their questions and
asking for the innovations in the
business.
• The business also able to attract the
customers by providing the daily
updates regarding their business. This
type of approach and observation has
contributed lots of chances for many
organizations.

Application of Social media in
business
 Microblogs provide concise and dynamic forms of exchanging
information through social media and allow the individuals to provide
their message by writing and posting the number of short and precise
messages
 Every organization need to use Twitter as this has been proven useful
during the emergency and crisis
 Social media provides many opportunities to discuss the issues related to
the business freely.

Employee Recognition
 Using social networks for communication makes the employees to
appreciate the connection hence focus much on improving their
performance
 Platforms such as Facebook and LinkedIn enable employers develop a
two-way dialogue through chat rooms which allow instant messages
 The communication with the help of the social media platforms
provides the rom for the business continuity and the important
reactions in the case of the emergency

Employee’s reaction on media marketing
 It is important to always note that majority of the staff members in many organizations
are the young people who are much attracted by the social networks and are determined
to use them in their work places.
 Having majority of the staff members in many organizations as youth has made the use
of social media a prerequisite of getting most of the things done in the right manner.
 These networks allow the employees to have some sense of belonging to the organization
hence inspiring them to work hard to better their service delivery

Conclusion
 Therefore, it can be concluded that the
organizations should not ignore the impact of
the social media on the business as the media
marketing is one of the effective and the
cheapest marketing process.
 For any success and improvement, managers
must navigate the ups and downs that come
with social network platforms.

References
 Brake, D. R. (2014). How and Why Social Media Interaction Is Different. In Sharing Our Lives
Online (pp. 42-74). Palgrave Macmillan, London.
 Carim, L. A. R. A., & Warwick, C. (2013). Use of social media for corporate communications by
research-funding organisations in the UK. Public relations review, 39(5), 521-525.
 Criado, J. I., & Villodre, J. (2018). Public employees in social media communities: Exploring factors
for internal collaboration using social network analysis. First Monday, 23(4).
 Golbeck, J. (2013). Analyzing the social web. Newnes.
 Goyal, S. (2012). Facebook, twitter, google+: Social networking. International Journal of Social
Networking and Virtual Communities, 1(1).
 Munar, A. M., & Jacobsen, J. K. S. (2014). Motivations for sharing tourism experiences through social
media. Tourism management, 43, 46-54.
 Perrin, A. (2015). Social media usage. Pew research center, 52-68.
 Sigala, M., & Chalkiti, K. (2015). Knowledge management, social media and employee
creativity. International Journal of Hospitality Management, 45, 44-58.
 Wickramasinghe, V., & Nisaf, M. S. M. (2013). Organizational policy as a moderator between online
social networking and job performance. VINE, 43(2), 161-184.