This report delves into the advantages and disadvantages of utilizing social networks in business, highlighting the increasing influence of social media marketing on company revenues and sales. It summarizes existing literature, emphasizing key aspects of social media marketing and elaborates on research methodologies, including qualitative and quantitative approaches, to gather data effectively. The project aims to enhance understanding of social media's role in business, evaluating its impact on performance. It covers topics from the rapid growth of social media platforms like Facebook, Instagram, and Twitter to their use in marketing strategies, brand positioning, and customer interaction. The report also addresses the potential drawbacks, such as hacking and negative feedback, and outlines research questions, hypotheses, and a research plan, including a Gantt chart, to guide the study.