Analyzing Social Networks in Business: Benefits and Drawbacks

This report provides a comprehensive analysis of the advantages and disadvantages of using social networks in business. It explores how social networking can enhance brand awareness, improve customer engagement, and boost productivity, while also addressing potential drawbacks such as privacy violations, cybercrime risks, and data manipulation. The report also reflects on the learning process, highlighting the importance of research methodology in understanding the impact of social media on organizational performance and the significance of both qualitative and quantitative data collection methods in achieving reliable research outcomes. It emphasizes the role of social networks in shaping consumer perception and the need for businesses to strategically manage their online presence to maintain a positive image.

Running head: BUSINESS RESEARCH METHODOLOGY
Advantages and Disadvantages of Using Social Networks in Business

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Table of Contents
Introduction.................................................................................................................................................3
Critically and depth of learning reflections and reflective analysis.............................................................3
Evaluate the effectiveness and your usefulness of the learning experience.............................................3
Explain how this learning process will be useful to you..........................................................................3
Describe objectively what happened in the learning process...................................................................4
Evaluate what you learn..........................................................................................................................4
Explain your learning process..................................................................................................................5
Explain Plan how this learning you will apply........................................................................................6
Conclusion...................................................................................................................................................6

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Introduction
The social networking is a way by which an individual or organization could be capable to share
their information among the huge amount of individuals and get positive responses. The social
networks could support to easily enhance awareness of products and services in a specified time.
Moreover, it could be an effective strategy for expanding the business by promoting the
organization’s products and services. In the current business scenario, the organization could use
social networks to sustain their position in the market.
Critically and depth of learning reflections and reflective analysis
Evaluate the effectiveness and your usefulness of the learning experience
This study could be imported for increasing the knowledge towards the benefits and cons of
using the social networks in the business. In this, it is also examined that social network
facilitates the organization to change the perspective of the organization at the global level. I
analyzed that that company required for assimilating their specified objectives with social media.
Since social media supports the company to improve brand awareness of products and services.
It could also enable the researcher to gain the demand for products and services in the market.
Moreover, it is also analyzed that this learning enables me to effectively conduct the research in
the upcoming period. It is imperative for gaining the understanding with respect to the pros and
cons of social networks execution in the business.
Explain how this learning process will be useful to you
This learning procedure could enable to enhance the understanding of social networks uses in the
business. In this, the company would be able to grab opportunities by practicing social networks
in their business. I understood that the social networks could enable the people and organization
to share their data of products and services among potential and existing consumers.

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Furthermore, it enables customers to explore the data towards products of the company. This
research could support to gain knowledge towards practices of social networking in the business
as it would be significant for making a positive image of the company in the consumer’s mind.
There are many sources that could be practiced by the company like Twitter, Instagram, Google,
Youtube, and Facebook to enhance awareness of goods and services.
Describe objectively what happened in the learning process
I used the marketing researcher method to examine the pros and cons of implementing the social
networks in the whole process of business. Privacy violation could be a major concern for the
company as it could directly influence the organizational performance. This learning procedure
enables to improve my understanding towards the practices of social networking and technical
characteristics.
Evaluate what you learn
I analyzed that the research methodology could enable the researcher to enhance their knowledge
towards research tools and techniques as it would enable to enhance knowledge towards many
research tools and techniques as it could enable to meet the aim and objectives of the research. I
also gained my understanding of the social media practices that how it could negatively impact
on the organizational performance. It is also examined that if any consumer shared their negative
experience on the web then it could ake negative image in other consumer’s mind. I also
enhanced my knowledge towards the social networking approach as it would help to enhance the
social networks uses in the business. I also analyzed that the social networks could be imperative
for the organization to direct their group member and engage them in the organizational
activities. It could support to obtain reliable outcome. This research demonstrates that social
networking structure could create the major issue for the organizational performance by showing

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the negative comments of the users. This learning could be effective for improving my
professional skills. From the section of literature review, I understood that social networking
could facilitate the research scholar to develop the awareness towards the products and services
of the organization. In addition, the research methodology could be imperative for gaining the
knowledge about qualitative and quantitative data collection method. It could be effective for
collecting the valid and reliable research outcome with respect to the research concern.
Explain your learning process
There are certain causes behind conducting Assignment 1 and Assignment 2. I formulated the
questions of research to concentrate on the particular aspect of social networks. It could be
imperative to evaluating the correlation between different variables like business performance
and social networking. Further, I used research methodology in the study and practiced specified
strategy to conduct the research in an appropriate way. For this research, it is also evaluated that
both qualitative and quantitative research method would be used by researcher with respect to
complete the research aim and objectives. I have observed that interpretivism research
philosophy will be practiced by researcher to collect the opinion and views of contributors for
getting positive result. In addition, the deductive approach could not be used by the researcher
due to the subjective nature of research. I observed that the quantitative research design could
support the researcher to collect factual information towards the research concern. I also
analyzed that survey through questionnaire method could facilitate to get the opinions and views
of contributors towards the pros and cons of social networking practices in the business. I also
understood about the sampling method that could play an imperative role in getting positive
result. I gained my understanding towards two kinds of sampling method probability and non-
probability sampling method. In this researcher, researcher will use probability sampling method

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to obtain reliable result in the context of research concern. It could facilitate to select the research
candidates randomly as it could decline the possibilities of biases from the research. I also
understood about the factors that could directly influence the quality of research outcome like
lack of resources, time, and cost.
Explain Plan how this learning you will apply
This learning could be implemented in many ways. Through this learning, I am capable to gain
my understanding of primary and secondary data collection method. These techniques could
facilitate to obtain accurate data with respect to the current research matter. I also enchased my
understanding towards the statistical tools, which could be crucial to get a reliable result. I also
understood about the time plan that would be vital for analyzing the time for the accomplishment
of research activities. From this research study, I gained my professional and personal skills.
Conclusion
With respect to the above discussion, it can be social networking practices could be imperative
for enchaining the awareness of product and services among specified consumers. The social
networking practices could positive as well as negative impact on the business performance. It
can also be summarized that social networking could provide many advantages for the
organization like brand awareness, higher competitive benefits, enhancement in the number of
consumers, and higher productivity. But, at the same time, it can also be said that social
networking could also negatively impact on the business like privacy, cybercrime, leakage of
data, and data manipulation. In last, it can also be summarized that research methodology could
support to gain the understanding of qualitative and quantitate method as it would be imperative
to attain the aim and objective of the research.

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