Exploring the Role of Social Networks in Business Growth and Strategy

The research study delves into how businesses can leverage social networks to expand their global presence, engage with customers, and monitor competitors effectively. Through a survey-based approach, it collects consumer insights on awareness and perceptions influenced by social media. The findings suggest that while there are challenges such as resource allocation for online management, the strategic use of social networks offers significant benefits in public relations and customer interaction.

Running head: BUSINESS RESEARCH
Business Research
Name of the student
Name of the university
Author note

1BUSINESS RESEARCH
Table of Contents
1.0 Introduction and Reflective Journal Scope................................................................................2
2.0 Discussion..................................................................................................................................2
2.1 Effectiveness and usefulness of the learning experience.......................................................2
2.2 Usefulness of the learning process........................................................................................3
2.3 Experience through the learning process...............................................................................4
2.4 Learning elements through the research process...................................................................4
2.5 Justification for chosen activities in the previous assignments.............................................5
2.6 Applicability of this research for future.................................................................................6
3.0 Conclusion.................................................................................................................................6

2BUSINESS RESEARCH
1.0 Introduction and Reflective Journal Scope
The research aims for highlighting the scenario of the advantages and disadvantages of
social network in business. The questions that the research covers are the trends that in the
business environment for the use of social networks, the importance of the social network for the
prosperity and better performance of the business and the factors that enhances the use of social
networks in the business. It is also believed that social networks can be considered as important
marketing tool that drives the profitability of an organization. In this assessment, the entire
process for formulating the literature review and the knowledge gathered from the research
proposal will be highlighted.
2.0 Discussion
2.1 Effectiveness and usefulness of the learning experience
The research proposal helps me to attain the knowledge of conducting a business
research. My opinion during conducting the research was that I will be able to know about
different research methodology, data collection process that can help me to know how researches
have been conducted on a research topic. The value of this research and its experience is that, I
have practically conducted a research that I heard about it all the time. Moreover, this experience
also allow me to get better understanding of the published works and the methods that other
research scholars have used to accomplish their research aims and objectives. I have learned how
to select relevant information from a journal that accurately explains my chosen research aims
and objectives. I have learned to formulate effective literature, choosing relevant research
methodologies that can accurately illustrate the significance of the concerned research topic. My

3BUSINESS RESEARCH
mentor also makes us learn about different research methods and its applicability in different
kind of research. I have thus, selected some research methods that will help me to complete my
research within the mentioned time.
2.2 Usefulness of the learning process
The topic that I have selected for the research allows me to identify the advantageous and
disadvantageous aspects of the social networks in a business environment. The research will help
me to attain my academic degree. Moreover, I have also know about the process of sorting of
different academic materials so that I can formulate en effective literature that best suited by
research aims and objectives. Moreover, I can also say that this research program have helped
me to gain an in-depth knowledge of methodologies through which the research can be
accomplished. Details about primary and secondary data also helped me to select the appropriate
research for the concerned research topic.
I can also say that this research project helped me to attain accurate procedure for
conducting a research and thus I think I am able to conduct different research on different topic.
Moreover, if I want to take my career as a research scholar, I can well-coordinate my work with
my knowledge. Additionally, my knowledge was restricted to a perception that social networks
has its significance in communicating with the close people and acquaintances but this research
have shown me that this can be used an a effective tool for business marketing for attracting
more customers towards the company. I have learned that there are some metric through which
the effective performance of the business can be measured like targeted traffic, increase of lead
generation and getting proper market insights. Thus, in future, if I desire to start a business I can
easily assess the performance of the business and take effective strategies through with greater
productivity and profitability can be attained.

4BUSINESS RESEARCH
2.3 Experience through the learning process
The first thing that I have learnt is the format of a research through which desired
objectives can be attained. I have learned that the introduction of the research contain all the
essential details of the research that is research aims, objectives and hypothesis which is then
followed by the literature that is develop by other research scholar in the same field of the
research. I have read resources like authentic websites, new articles, research articles and peer
journals. I have discussed the procedure of research with my classmates and mentors and have
learned that most of the students have followed different research processes but my mentor have
approved my research proposal that provide me the assurance that I am proceeding in a correct
way and the process that I have selected for accomplishing the research objectives efficiently.
2.4 Learning elements through the research process
I think this business research is helpful for me as it provides a greater knowledge of
effective decision making. I have learned that every business people take necessary step to
survive and succeed in a new geographical region and for that they have to know whether or not
the people living in that community like their brand. Thus, use of social network allow them to
achieve such aspects effectively so that more people get aware of their brand and can experience
their service at least once. This business research will also help in drawing the pros and cons of
the social network. This knowledge will help me to utilize the advantageous aspect by
overcoming the negative perspective of social media. However, this research will also make me
able to take efficient steps to overcome the disadvantage of the social network. Taken for
instance, additional resources may be needed to manage the online presence, in such cases, the
businesspeople can formulate an in-house IT department or hire a third party IT team for
handling their online presence.

5BUSINESS RESEARCH
2.5 Justification for chosen activities in the previous assignments
Social networks represent the connection among different people irrespective of the
demographics and geographic locations. Thus, it can be said that in terms of business, social
networks helps for globalization and thus, business people should implement effective social
network strategies so that they can attract people from different nations. I have thus, chosen a
research topic that highlights the pros and cons of social network in business so that a view can
be illustrated through which effective social networking strategy can be implemented. I have
research on different peer journals and found that effective social networking strategy helps in
monitoring the competitor’s progress and help in attaining customer interaction along with
effectual public relations.
In the second assignment I have planned an outline for the research conducted in the
same research topic. I have selected the method of conducting a survey from the customers. This
is known as quantitative research, where the data obtained obtained from research will be
analyzed numerically. Moreover, in order to add more effectiveness in the research outcome
secondary sources will also be taken into consideration through which effective data are
collected. These sources are articles, journals, and government notifications so that obtained data
from the survey and actual scenario can be compared effectively to get the accurate scenario of
the research topic. I have also selected questionnaire methods so that customized questions can
be formulated based on the research topic. The customers will present an accurate view on the
research topic. I have selected the ethical consideration of honesty, integrity, fairness, and
confidentiality as I have planned that no research respondent will be forced to change their
perception during the research. Moreover, All the data are protected and kept confidential by
keeping everyone’s name and personal information anonymous.

6BUSINESS RESEARCH
2.6 Applicability of this research for future
This research study helps me in future for conducting different research in my academic
field. Moreover, if I desire to be e research scholar in future, this research study will help me
significantly as I am aware of the selection of appropriate literature from relevant sources,
choosing of effective research methodology and analysis process to obtain the desired research
outcomes. Moreover, in my course this research will help me to attain my degree so that I can get
a better placement in any workplace. I can also say that, if I want to be a businessman, I can
implement technological advancement in the business process for better productivity. Through
this research I have learnt lot about pros and cons of establishing an effective social network and
thus I can be said that I can take effective steps to overcome the problem of social networking
and can focus on the positive aspect of the implementation of the social networks.
3.0 Conclusion
Thus, I can conclude that I have selected this research topic to show that social
networking can also be beneficial in business environment rather than in making personal
relations with other people. Social networking helps a businessperson to make the business
global by spreading the presence of the business online. I have selected survey questions so that
accurate viewpoint of the consumers can be attained whether or not the presence of the social
network helped them to get aware of the organization and their product. In addition to that, I can
also say that this research not only helped me academically but also will help me in future
whether I want to be a businessperson it a research scholar. In future I can also conduct the same
research in wider perception by comparing two different nations and their perception on
implementing technological advancement in business.