Social Responsibility of Business: A Case Study Analysis

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SOCIAL RESPONSIBILITY OF BUSINESS
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Contents
TOPIC 1 SOCIAL MEDIA AND CSR (TXO SYSTEM)..............................................................3
A).................................................................................................................................................3
B).................................................................................................................................................3
TOPIC 2 CSR AND GLOBAL SUSTAINABLE DEVELOPMENT (COLOURGEN)................5
A).................................................................................................................................................5
B).................................................................................................................................................5
TOPIC 3 WHISTLEBLOWING AND WORKPLACE ETHICS (ATEX DIGITAL MEDIA).....7
A).................................................................................................................................................7
B).................................................................................................................................................7
TOPIC 4 CAN WE HAVE EFFECTIVE WORLD APPROACHES TO CSR? (LANGLAND
ADVERTISING & DESIGN).........................................................................................................9
A).................................................................................................................................................9
B)...............................................................................................................................................10
REFERENCES..............................................................................................................................11
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TOPIC 1 SOCIAL MEDIA AND CSR (TXO SYSTEM)
A)
In most of the place social media site are using for the development of the organization. TXO
systems also use the social media to sharing some of the personal information, photos, videos,
comment and many more relevant things (Barry, 2017). Based on the analyses this is analyzed
that most of the social media are not private. The TXO system companies use much different
type of social media sites to promote their business. Due to this they will increased the revenue
of the company (Barry, 2017). The TXO systems are basically stood for the corporate social
responsibility. In most of the area the CSR will take the account of their social, economic and
the environmental impact and focus on their human rights (Barry, 2017).
Their main motive is that they will ensure that the TXO system will conduct there business with
the help of some ethical values. There CSR strategy is to focus on that area where the business
and the stakeholder are more important to the company (Barry, 2017). TXO system has its
practices externally audited with the help of some of the global independent rating agency that
are specialist in social responsibility. The Superintendent or designee they will authorize the
social media platform of the organization (Barry, 2017). The company will also interact with
their target customer with the help of s Facebook, Twitter, YouTube, LinkedIn and much
different type of social media. The brand equity of the company will increase with the help of
Social media in most of the organization (Barry, 2017).
B)
In some of the corporate business the CSR includes some of the primary purpose to make their
corporate business active in the market. The organizations have to pay attention to the entire
three dimensions but most of the time some companies think that social responsibility for their
business is one of the exterior parts (Boyd et al., 2016). On the other hand most of the
organizations also think that this is an irrelevant problem for their business as to satisfy their
customer need and wants. Clients are the most important part for them (Boyd et al., 2016).
Most of the time organization things that fulfilling the customer need and wants are the only
thing which they have to focus bus due to this most of the time business will make them blind
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folded toward other different type of changes (Boyd et al., 2016). In most of the organization
ethical dilemmas are common and on the other hand they are not so easy to answer. Most of the
organizations have different type of policy and procedure and they will also follow some rule
and regulation to minimize the high risk in the organization (Boyd et al., 2016). The TXO
systems invent many different type of policy on the basis of all these problems, included but not
on some limited number of gift (Boyd et al., 2016).
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TOPIC 2 CSR AND GLOBAL SUSTAINABLE DEVELOPMENT (COLOURGEN)
A)
Colourgen is one of the most famous format print and finishing solutions for business in all over
the world. This company is basically doing their work with the help of world’s finest global
manufacturers and brands of the huge pattern rips, printer and consumables (Dutot et al., 2016).
Caldera, Epson, Kala and Mutoh are the one of the key strategy of the company. They will
distribute huge format print and finishing solution for many business organizations.
The companies try to satisfy the customer need and exceeding the expectation of the client. In
most of the area the corporate social responsibility will reduce some of the effective corporate
activity. It will also increase the long term performance and stakeholder trust (Dutot et al., 2016).
The organizations have to solve all the social problems which will effect negatively in some of
the business activity. The behavior of the firm for the community is indicated by the CSR. This
will also solve all the problems between the stakeholder and firms (Dutot et al., 2016). The
companies try to end the poverty in all its forms everywhere. Some are the major objective of the
company is that they will try to improve the sustainable agriculture. They will also give the equal
opportunity and also achieve the gender equality and try to empower all women and girls (Dutot
et al., 2016). Organizations also try to promote sustained, inclusive and sustainable economic
growth and do some decent work for the entire employee.
B)
The company has to face much different type of dilemmas while in the global sustainable
development. The first goal of the sustainability is to remove the poverty with the help of
interrelated strategy which will also include some different type of promotion which are related
with the social protection system (Hughes, and Scheyvens, 2016). The income of the smallholder
farmer increased and some of the additional investment all pay a role in generating the
production. Most of the time organization things that fulfilling the customer need and wants are
the only thing which they have to focus bus due to this most of the time business will make them
blind folded toward other different type of changes (Hughes, and Scheyvens, 2016).
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The organization will achieve the gender equality and the empowerment of the women and girls
which will require extra efforts which will include the some of the legal framework. Based on
2015 survey most of the countries will practices female mutilation in there organization. The
principle driver of the sustainable development is Economic growth (Hughes, and Scheyvens,
2016). On the other hand one of the most challenging factors of the sustainable development is
that they want to grow the economy of the country. Due to the climate change most of the time
the changes in the economic growth and development ate interconnects with each other (Hughes,
and Scheyvens, 2016). Most of the time all challenges and dilemmas in the organization is for
the improvement are multiple and complex in nature.
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TOPIC 3 WHISTLEBLOWING AND WORKPLACE ETHICS (ATEX DIGITAL
MEDIA)
A)
Workplace ethics are nothing but it is one some rule and regulation which the company have to
implement in there organization and all there regulation is implemented by employee of the
company and on the other hand employee of the company also maintain a good relationship with
their customer and try to provide them a better product and services so that they will satisfy and
the company will get more profit (Hughes, and Scheyvens, 2016). The main purpose of making
some ethical values in there organization is that the company will take care of each and every
customer and satisfy there need and wants. Workplace ethics is one of the most important things
for the development and increasing the growth of the organization (Jamali et al., 2017). Atex
Digital Media is one of the flexible content management plat form in all over the world. This is
also very easy to use and bring the business with the new target (Jamali et al., 2017).
Ethics are some moral values that will identify the individual behavior. Now a day’s most of the
online media application are rapidly taking the most of the organization employee and changing
quickly in market. In the corporate world the social media play a very vital role in the market
(Jamali et al., 2017). On the other hand the organization faces many different type of risk from
the company resource. Atex Media have to made a clear policies and procedure in there
organization with the help of using social media (Jamali et al., 2017). Social responsibility and
business ethics are the similar concept which is used by the organization.
B)
There are much different type of issues that was generated by deceptive advertising and some
negative advertisement. The atex media have to make that type of advertisement so that this will
arise some ethical issues in the market (Jamali et al., 2017). The company must have to addresses
all this things in proper manner so that they will avoid most of the problems in future and help
the market to get there some of the ethical roles and responsibility (Jamali et al., 2017). Some
advertisement will cause the ethical issues in organization. With the help of some analyses this is
find out that the most of the company are not able to see the market ethics because they want to
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advertise their product in market. They will also not bother that there advertisement will impact
negative of positive in customer (Jamali et al., 2017).
Atex media always try that they will advertise in that manner so that there advertisement will
impact positively in market. Most of the time market was not able to see the ethical and the
unethical line when they are promoting their product in market (Kokemuller, 2015). Different
countries have different ethical issues and they also have a different culture. In market the ethical
issues are there because there are no benchmarks for the promotion, the nations have to set some
different set of legal terms and condition and if anyone goes against the law then they have to
face many different issues while advertising (Kokemuller, 2015). Whistleblowing Policy in the
organization is implementing so that the entire employee will raise their voice while they are
facing any problem in the organization. This policy is implementing to the entire person
including employee of the organization (Kokemuller, 2015).
FIGURE 1 ETHICAL DILEMMAS OF ATEX MEDIA
[Source: Park et al., 2018]
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TOPIC 4 CAN WE HAVE EFFECTIVE WORLD APPROACHES TO CSR?
(LANGLAND ADVERTISING & DESIGN)
A)
There is much different type of approaches in the organization. With all these approaches some
effective corporate social Responsibility is made. Most of the countries are using the different
type of approaches for CSR depending on their company and for business environment. CSR is
fully depended on the corporate and business environment (Kokemuller, 2015). The company is
using the three approaches in their organization. Philanthropic Approach is generally followed
by many organizations since many last years (LeClaire, 2016). This is one of the fastest ways to
form an alliance and this will also increase the interaction among the entire stakeholder.
Community approach on the other hand is only approaches which include some support of the
organization (LeClaire, 2016).
This is very important that the Langland Advertising & Design have to focus the significant of
the society. This approach is basically adopted by the organization because to analyze the
interest of the society by taking the responsibility of the company (LeClaire, 2016). With the
help of Creating Shared Value approach there are lots of development will held in future market.
It will generate the interdependence of long-term business for the balancing of the social system.
This will also motivate the organization for strategically investment in environment (LeClaire,
2016). Langland Advertising & Design is one of the most famous healthcare advertising agencies
in all over the world.
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FIGURE 2 CSR APPROACHES
[Source: Rasche et al., 2017]
B)
Langland Advertising & Design is one of the global healthcare advertising agencies with a main
motive to provide a better health services. The company must have to addresses all this things in
proper manner so that they will avoid most of the problems in future and help the market to get
there some of the ethical roles and responsibility. Some advertisement will cause the ethical
issues in organization (Miceli, and Near, 2016).
This is said that if you are social worker, therapist or any different type of home health care then
this is compulsory that you have to face many different type of ethical dilemma in some point.
With the help of some analyses this is find out that the most of the company are not able to see
the market ethics because they want to advertise their product in market (Miceli, and Near,
2016). The company face many different type of problems related with the health of the
customer. So they try to make a different type of strategy so that they will provide a better
services in there organization and satisfy the customer need (Miceli, and Near, 2016).
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REFERENCES
 Barry, J., 2017. Ethical Dilemmas. Online available at
(http://blog.socialcontentmarketing.com/7-ethical-dilemmas-faced-in-social-media-
marketing/) [Accessed on 30 July 2019]
 Boyd, D.E., McGarry, B.M. and Clarke, T.B., 2016. Exploring the empowering and
paradoxical relationship between social media and CSR activism. Journal of Business
Research, 69(8), pp.2739-2746.
 Dutot, V., Lacalle Galvez, E. and Versailles, D.W., 2016. CSR communications
strategies through social media and influence on e-reputation: an exploratory study.
Management Decision, 54(2), pp.363-389.
 Hughes, E. and Scheyvens, R., 2016. Corporate social responsibility in tourism post-
2015: A development first approach. Tourism Geographies, 18(5), pp.469-482.
 Ito, K., Arai, M. and Hirose, Y., 2015. The interpretation of phrase-medial prosodic
prominence in Japanese: is it sensitive to visual and discourse context?. Language,
Cognition and Neuroscience, 30(1-2), pp.167-196.
 Jamali, D., Karam, C. and Blowfield, M., 2017. Introduction: Corporate social
responsibility in developing countries: a development-oriented approach. In
Development-Oriented Corporate Social Responsibility: Volume 2 (pp. 1-12). Routledge.
 Kim, A., Kim, Y., Han, K., Jackson, S.E. and Ployhart, R.E., 2017. Multilevel influences
on voluntary workplace green behavior: Individual differences, leader behavior, and
coworker advocacy. Journal of Management, 43(5), pp.1335-1358.
 Kokemuller, N., 2015. Sustainable Development and Corporate Social Responsibility.
Online available at (https://work.chron.com/sustainable-development-corporate-social-
responsibility-5749.html) [Accessed on 1 august 2019]
 Kolk, A., 2016. The social responsibility of international business: From ethics and the
environment to CSR and sustainable development. Journal of World Business, 51(1),
pp.23-34.
 LeClaire,J., 2016. Ethical Dilemmas in Home Healthcare. Online available at
(https://www.monster.com/career-advice/article/ethical-dilemmas-in-home-healthcare)
[Accessed on 31 July 2019]
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 Miceli, M.P. and Near, J.P., 2016. Whistleblowing. In Encyclopedia of Human Resource
Management. Edward Elgar Publishing Limited.
 Park, H., Bjørkelo, B. and Blenkinsopp, J., 2018. External whistleblowers’ experiences of
workplace bullying by superiors and colleagues. Journal of Business Ethics, pp.1-11.
 Rasche, A., Morsing, M., Moon, J. and Moon, J., 2017. The changing role of business in
global society: CSR and beyond. Corporate Social Responsibility: Strategy,
Communication and Governance; Cambridge University Press: Cambridge, UK, pp.1-28.
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