Social Responsibility in Business: A Case Study Analysis

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SOCIAL RESPONSIBILITY IN
BUSINESS
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Table of Contents
PART A) ADVICE........................................................................................................................3
PART B) ADVICE........................................................................................................................9
REFERENCES........................................................................................................................... 10
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PART A) ADVICE
ISSUE -1 SOCIAL MEDIA AND CSR (TXO SYSTEM)
PREPARATION
TXO system believes that CSR is not only provided sustainability to the environment but is
also good for long term sustainability of the business. The TXO system’s core CSR activity is
focused on providing benefits to the stakeholders and business (Barry, 2017). TXO system is
a company that is highly dedicated to CSR responsibilities and also to its stakeholders. TXO
system tries to minimize the negative impact on the environment through its business
activities by involving the participation of the customers. TXO has used all the social media
channels like Facebook, Instagram, Twitter, YouTube etc. to attract the customers by
highlighting the CSR activities like recycling 98% of the total materials (TXO, 2019). The
customers are also provided with recycled financial and annual reports. TXO has the aim to
minimize the risk and create new innovative and unique approaches for doing business that
is simultaneously sustainable (Barry, 2017). TXO have certification of ISO 9001, TL 9000 for
producing good quality products, OHSAS 18001 for providing services of that ensure health
and safety, ISO14001 for environment safety, ISO 27001 for information safety thus TXO
systems is engaged into the CSR activities and have been contributing in the sustainability of
the environment. TXO systems have been recycling the waste and the level is so huge that it
is appreciable; the company has recycled 24000 tons of waste and is planning for increasing
this number to a next level (TXO, 2019).
SEMINAR DISCUSSION
Every member in the team agrees to the fact that TXO systems are contributing in the CSR
activities in a significant amount and that if a company is contributing to the CSR activities it
should be promoted through social media applications. This social media promotion and
advertising help in creating brands awareness and also improves the brand positioning of
the company (Boyd et al., 2016).
Some disagreements within the group members were that through social media marketing
the TXO is creating its positive brand image but also through social media the negative or
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false marketing takes place which severely affects the goodwill of the company (Boyd et al.,
2016). At social media sites, the distortions and the untruthful comments are the negative
marketers for the company. Through social a negative publicity can be created for the
company in fractions of seconds and is not controlled with the geographical boundaries.
The quality of the content provided in the seminar is satisfactory but some more facts and
statistical figures could have been inserted to make the seminar more relevant and
interesting (Boyd et al., 2016).
REFLECTION
From this seminar I have learned that there are various aspects of corporate social
responsibility, the CSR activities are not limited in providing sustainability to the
environment but also providing good services to the stakeholders and the people in the
society or the environment. TXO systems have aggressively promoted their CSR activities in
the social media sites that help in sustaining the company against the competitors for a
longer run. For CSR activities some countries add compulsion to contribute a certain
amount, and there are special certifications for making a company sustainably fit like ISO
9001, health and safety certification, ISO 1400 for environment safety, ISO 27001 for
information security etc. if a company is affiliated by the above mentioned CSR certifications
than the company will surely get advantage through increasing customer base.
I have learned that the CSR activities help the company to create differentiation in the
competitive environment as through performing CSR activities the company attracts the
attention of the customers and creates a unique identity and brand image of the company in
the consumer market. CSR not only helps create a large amount of customer base but also
helps in creating a long term success.
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ISSUE -2 CSR AND GLOBAL SUSTAINABLE DEVELOPMENT (COLOURGEN)
PREPARATION
Colourgen is into CSR activities and has been minimizing the waste from the environment
and reducing the waste which is generated from the colourgen's business operations. The
company has invested a huge amount in sustainable development activities and it does it
every year. Since the customers have become aware and are alert which company to choose
for buying a product, a positive and huge impact on sustainability can be seen (Hughes, and
Scheyvens, 2016).
Sustainable development does not only include the activity to protect the environment but
also to protect the interests of people in the surroundings, the commitment of the
organization towards the society is also considered in the sustainable development (Dutot
et al., 2016). Sustainable development is dependent on the economic growth of the country
and hence the factors that are affecting the economic growth are interest rates, inflation
etc. also the climatic conditions and pollution are impacting the degree of sustainable
development in the organization especially Colourgen (Dutot et al., 2016).
SEMINAR DISCUSSION
To provide excellent services to the customers and stakeholders is not the only
responsibility that is covered under CSR but also the responsibility towards humanity.
Colourgen provides and maintains the good relationships with its suppliers and customers
by fulfilling the commitment and innovation the quality services to the audience.
Global sustainability development is not dependent on a company but also on the country
and its population. Collective efforts of all will only create a positive impact on the
environment. The company Colourgen is also into providing the services to the farmers and
thus increasing the productivity levels.
REFLECTION
I have learned from the seminar that there are not only environmental issues that need to
focused on but also the economic health, poverty, financial crises, human safety and
security are the part of sustainable development. I have learned that digital media is the
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medium that can create awareness for sustainable development to a very large population
in a very small time thus through social media a trend can be created to make people aware
about the sustainable development.
I have also learned that various environmental drivers affect sustainable development in the
country and also for the company. Colourgen have been into environmental safety and CSR
activities for the sustainability of the environment and the people living in society.
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ISSUE- 3 WHISTLEBLOWING AND WORKPLACE ETHICS (ATEX DIGITAL MEDIA)
PREPARATION
Workplace ethics are the drivers of smooth functioning in the workplace. Every company
works under some code of ethics, which are to be followed by the employees to achieve the
organizational goal and to increase the efficiency within the organizational (Lindebaum et
al., 2017). Ethics involve the moral values, policies and rules that ensure actions of the
business are legal (Jamali et al., 2017). Since Atex is a flex printing digital media company
that can provide content for any type of business that can make a business fly. Thus there is
always some content which is ethical and some of the business is providing unethical
services that also approach to the Atex digital for content management (Jamali et al., 2017).
Atex digital media tries to provide the content that does not negatively impact the audience
and the content is ethical and not provoking for any kind of audience, no favouritism and no
discrimination. Atex digital media helps in spreading awareness for the ethical issues in the
consumer market (Kokemuller, 2015).
SEMINAR DISCUSSION
The disagreement within the group in this seminar was on the responsibility of Atex in
printing the content on ethical issues. Some team members say that the Atex should not be
providing content services for ethics in the market as the company is not gaining any profit
out of it, but some of the team members believe through ethical advertising the company
will create unique identification of Atex in the consumer market
The word whistleblowing means to grab the attention of higher and regulatory authorities
against the unethical work that is being conducted in the organization. The unethical work
involves illegal practices, harassment, fraud and corruption. The whistleblowing act is very
much important for reducing corruption in the company, so Atex digital media is taking
good initiatives to make awareness in society. The company is having a very good
opportunity of creating a very good impact on society regarding the ethical issues faced in
the corporate world. Through its content management services, it can provide services of
lifting the veil of corruption and providing ethical assistance (Kokemuller, 2015).
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REFLECTION
I have learned that the workplace ethics are most important for the functioning of the
company, the ethics are to be followed mandatorily but if the system of the organization is
not following the workplace ethics then anyone has to take the initiative to blow the
whistle. I have seen that whistleblowing works for not only for that company but affects a
huge population and alarms the whole society to work ethically. If one person stands up
then the whole system can be changed towards the betterment. The power of
whistleblowing is so high that through media this whistleblowing can stop unethical
practices in the country. I have learned that whistleblowing is the art that requires the
support of media channels, and in the digital era there is an influence of social media on the
audience to a greater extent, so through this social media channel whistleblowing can be
easily done. Through posting pictures on social media channels like Facebook, Instagram,
and videos through YouTube awareness can be made on any topic of corruption,
harassment or fraud. The social media channel is very effective, time-saving and highly
impactful medium.
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PART B) ADVICE
Corporate social responsibility is a set of activities that involve activities of sustaining the
business and simultaneously sustaining the environment (Hughes, and Scheyvens, 2016). A
business not only has the responsibility to satisfy his customers but also have the
responsibility towards the environment in which operates. Corporate social responsibility is
doing business in an ethical manner (Hughes, and Scheyvens, 2016). It is the responsibility of
every business to perform CSR activities to pay back to the environment in which it works.
For effective corporate social responsibility the company needs to first provide satisfactory
services to its stakeholders, then after the company have to fulfil the customer wants and
needs and then the company should perform environment safety activities to ensure
sustainability for future generation and also for the sustainability of the company in the
competitive environment (Dutot et al., 2016).
Every workplace environment is dependent on the ethics, the policies, rules that are being
followed in the workplace (Lindebaum et al., 2017). The work ethics define the scope of
doing business activities’; it defines the range which is the objective of the company and
which are not. To maintain the effective and positive workflow in the company there is a set
of ethics that are to be followed (Lindebaum et al., 2017). The whistleblowing activity
requires a lot of attention and huge audience coverage so that the people doing frauds or
unethical practices can be shown to world and the in house settlement cannot be done, thus
social media have a great significance in achieving the success of whistler blowing and
ethical issues representation (Jamali et al., 2017).
As the world is being affected by the global warming effect and the carbon effect is affecting
the business practices so it is very important for the business to create sustainability for
reducing the harmful effect on the environment (Lindebaum et al., 2017). Corporate social
responsibility activities are very well initiated by the TOX Company and the company has
been performing well as it is certified by the ISO standards (TXO, 2019). The company
Colourgen is also contributing well in the sustainability development of itself and society.
Atex digital media company is contributing well in raising the ethical issues through its
content management services. There is a need for some more environmental-related data
as CSR is more of environmental-based activity (Kokemuller, 2015).
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REFERENCES
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(http://blog.socialcontentmarketing.com/7-ethical-dilemmas-faced-in-social-media-
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Dutot, V., Lacalle Galvez, E. and Versailles, D.W., 2016. CSR communications strategies
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Hughes, E. and Scheyvens, R., 2016. Corporate social responsibility in tourism post-2015:
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LeClaire,J., 2016. Ethical Dilemmas in Home Healthcare. Online available at
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[Accessed on 31 July 2019]
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workplace bullying by superiors and colleagues. Journal of Business Ethics, pp.1-11.
Rasche, A., Morsing, M., Moon, J. and Moon, J., 2017. The changing role of business in
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2019].
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