Detailed Analysis: Social Responsibility of Mission Australia - Report

This report provides a detailed analysis of Mission Australia's social responsibility. It begins with an executive summary outlining the organization's place in the social sector, highlighting its role in assisting vulnerable Australians and addressing issues such as homelessness, mental health, and substance dependencies. The report delves into Mission Australia's organizational identity, governance structure, and leadership, including the roles of the Board, CEO, and Executive Committee. It identifies the main stakeholders, including those in need of social housing and support for drug and alcohol dependencies, as well as vulnerable youth. Furthermore, the report examines Mission Australia's approach to economic sustainability, marketing strategies, and evaluation of its strategies, including the transformation goals, risk management framework, and the Client Wellbeing Pilot. The report concludes with a review of the organization's efforts to address the high unemployment rate of Australian youth and its involvement in national compacts and forums. Finally, the report references several academic sources that support the analysis.

Running head: SOCIAL RESPONSIBILITY OF MISSION AUSTRALIA
Social Responsibility of Mission Australia
Name of the student
Name of the University
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1SOCIAL RESPONSIBILITY OF MISSION AUSTRALIA
Executive Summary
The primary purpose of this report is to elucidate on the place of the organisation, governance
structure and leadership in relation to Mission Australia. It also elaborates on the stakeholders
and approach to economic sustainability of the social enterprise Mission Australia. The report
also evaluates the strategies pertaining to Mission Australia.

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Table of Contents
Main Characteristics of Mission Australia.................................................................................3
Evaluation of the strategies of Mission Australia......................................................................5
References:.................................................................................................................................7

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Main Characteristics of Mission Australia
Place in the social sector
Mission Australia is a Christian Charity that has been able to create a distinct position
in the field of social sector by helping the vulnerable Australians in gaining independence for
more than that of 155 years (Missionaustralia.com.au 2018). They have been able to support
people throughout the nation by helping the cause of homelessness and assisting the
disadvantaged families. They have made a position by helping people in addressing that of
mental health issues along with that of fighting the substance dependencies.
Organisational identity
The identity of the organisation has been created owing to the fact that it has helped in
strengthening the communities across that of Australia. It has been inspired by the figure of
Jesus Christ and it wants to spread the knowledge in relation to love of God (Ridley-Duff and
Bull 2015). The identity of the organisation has been created because it has been able to
shape the evidence based services that can help them in achieving positive change in relation
to the marginalised people.
Governance Structure
The governance framework of Mission Australia comprises of corporate controlled
entities like that of Mission Australia Housing and Mission Australia Early Learning. The
Mission Australia Group is committed to the aspect of corporate governance and it aims at
maximising the efficiency in relation to the social enterprise. It is a registered charity that is
regulated by Australian Charities along with that of Not-for-profits Commission (Miletzki
and Broten 2017).
Leadership and Human Resource Capability

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Mission Australia Board helps in providing strategic guidance to that of Mission
Australia and the Board acts as the guardian of Founding purpose. Mission Australia is led by
the CEO James Toomey. The Executive Committee plays a pivotal role in meeting monthly
to that of the review operations. It identifies the new opportunities in relation to the social
enterprise and it helps in the process of planning for the future (Wry and York 2017). The
constitution of Mission Australia needs from six to that of twelve Directors. The directors
bring great amount of experience and their primary role pertains to that of corporate
stewardship.
The stakeholders of Mission Australia
The main stakeholders of Mission Australia are those people who are in need of social
housing and those who have become dependent on drugs along with alcohol. Support is
provided to the vulnerable youth which suggests those that have been neglected and have
possibilities of being incarcerated in the future. The stakeholders are those people who need
some kind of post-release support program.
Approach to economic sustainability
Financial sustainability in relation to Mission Australia is the primary focus of Board
along with the Executive team. The procurement process of Mission Australia helps in the
purchasing of the quality goods. The initiative of “Think Twice” helped in embedding cost
conscious culture in the operations of Mission Australia. This helps in providing
encouragement to the employees so that they play active role that can help in ensuring the
aspect of financial sustainability.
Marketing focus
Mission Australia has been instrumental in launching the advertising campaign that
can help in raising awareness of the necessity of supporting the homeless families. The

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campaign helps in the depiction of the story of Mark along with his sons who were compelled
to reside in the van of Mark after he being diagnosed with cancer.
Evaluation of the strategies of Mission Australia
Mission Australia wants to transform the lives of 500, 000 Australians by the end of
the year 2020. The portfolio programs of Mission Australia helps them in enjoying a high
profile within that of the Christian community. The risk management framework pertaining
to Mission Australia was modified so that it could meet the needs in relation to International
Standard. The development of an online system can help in capturing the operational risks
that can help in improving the reporting in relation to the hazards. External audit is also being
carried out that can help in the identification of the arenas for improvement that can help it to
achieve accreditation. Mission Australia wants to work in the smart manner that can help
them in better serving the disadvantaged communities. MA housing will be responsible for
the operation of 1200 social along with affordable homes (Bull et al. 2018). The balance
sheet will be changed with the help of Nation Building Economic Stimulus Package. It will
play a significant role in relation to the strategy of Mission Australia that can help in helping
the disadvantaged people into that of permanent housing.
Youth Employment Strategy was produced by Mission Australia that concluded that
the existing initiatives were not sufficient for addressing the high unemployment rate of the
Australian youth. It was found that the major concerns in relation to the youth revolved
around that of drugs, suicide along with body image. Mission Australia helped in framing
national Compact in between government and that of the non-for-profit sector. They also
actively took part in the forums of Getting Australia working and they presented the social
enterprise models in relation to the organisation. The Client Wellbeing Pilot in relation to
Mission Australia has been evaluated as a useful tool that have helped in measuring the
journey of the clients to the factor of independence (Tracey and Phillips 2016). Findings have

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suggested the fact that Job Services Australia model is not well adapted to that of service
model outcome.
Program like Job Services Australia do not lay stress on the aspect of well-being and
hence the tool may not prove to be appropriate. It should be able to consider how the outcome
can fit with that of theory pertaining to change. The Pilot has proved to be useful in checking
the effectiveness of certain services for achieving the independence of the client. It can help
in informing Mission Australia regarding what are the services which it should and which are
the ones that it should not deliver. The tool should be enhanced that can help in measuring the
organisational goals in reducing the homelessness along with that of strengthening of the
communities (Defourny 2014). The pilot can prove to be a useful measure that can help in
assessing the impact of the client across that of the core services of Mission Australia. It can
help in the process of developing staged roll out pertaining to outcome measurement along
with that of performance across the different service streams.

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References:
Bull, M., Ridley-Duff, R., Whittam, G. and Baines, S., 2018. Challenging tensions and
contradictions: Critical, theoretical and empirical perspectives on social
enterprise. International Journal of Entrepreneurial Behavior & Research, 24(3), pp.582-
586.
Defourny, J., 2014. Social enterprise and the third sector: Changing European landscapes in
a comparative perspective. Routledge.
Miletzki, J. and Broten, N., 2017. Development as freedom. Macat Library.
Missionaustralia.com.au (2018). Home | Mission Australia. [online] Missionaustralia.com.au.
Available at: https://www.missionaustralia.com.au/ [Accessed 20 May 2018].
Ridley-Duff, R. and Bull, M., 2015. Understanding social enterprise: Theory and practice.
Sage.
Tracey, P. and Phillips, N., 2016. Managing the consequences of organizational
stigmatization: Identity work in a social enterprise. Academy of Management Journal, 59(3),
pp.740-765.
Wry, T. and York, J.G., 2017. An identity-based approach to social enterprise. Academy of
Management Review, 42(3), pp.437-460.