Final Assignment: Sales Development Module BBA Social Selling

This report delves into the concept of social selling, differentiating it from social media marketing and emphasizing its importance in modern sales strategies. It defines social selling as the strategic use of social media to build relationships and drive sales, highlighting its effectiveness in vario...Read More

Final Assignment : Sales Development Module
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Presentation Plan
05
Critical to quality tree
• Creating a critical to quality tree to improve
customer service.
03
Value Proposition
• Selecting the business type.
• Creating a value proposition.
• Benefits that client gets by using our product.
04
Immediate sales objectives
• Infographic SMART Action plans
for sales objections
01
Social Selling
• Definition of Social Selling.
• Difference between social selling and social
media marketing.
• 5 key steps when creating a social selling.
02
Sales management case st
• How to manage and motivate this
sales team effectively.

Once upon a time, sales were a 100% personal sale.
But now, thanks to globalization, technological progress and
high cost of travel, personal sales is just one of many technologies
available to salespeople to make a deal.
One of the Main Technologies is Social media which is an important tools
for brands in this century, It’s very important tools due the number of users .
Facebook will be a great example for social media ,With more than
2.91 billion monthly active users (and increasing ),
there's a good chance to have connection with huge audience.
Most of users would like to have a business through one of the previous platforms.
From afar, social media seems like a tool that can be used to identify the brand, at best, but nothing guarantees higher sales. However, social s
change that.
This further explains why brands should pay attention to their social media platforms and communicate with their audience.
It's not enough to just create a profile and get followers but should also use the right social selling tools to communicate with the right audienc
way. Also Company need a specific approach to excellent social selling, where a simple error can make it ineffective and reduce sales moment
Sources: https://datareportal.com/essential-facebook-stats
I n t r o d u c t io n01

Social selling is the intentional use of social media activity and interaction as a critical component of the selling process.
The approach entails two-way contact in order to establish and develop relationships that could lead to business prospects.
In practice, isn't the same as traditional selling ,It’s less transactional and more focused on developing genuine connections and It can lead to
well.
The process of creating relationships as part of the sales process is known as social selling.
This occurs frequently today on social media platforms such as Facebook , Instagram, YouTube.
Sharing relevant content, communicating directly with potential buyers and consumers, personal brands, and social listening are all examples
strategies.
Although it is mostly utilized for B2B (business to business) selling or highly considered consumer purchases, social selling is gaining appeal in
industries (e.g., financial consulting services, automobiles and real estate).
Long before the Internet, C2C companies (also known as direct selling companies) used social selling strategies (i.e. connection development).
Many of these technologies are now being adopted by both B2B and B2C businesses.
I'll use social selling example, as if it were a crowded networking event. and there are lots of opportunities to meet new people and have mean
interactions with like-minded people.
Finding and interacting with new perspectives on social media sites, especially Facebook, Twitter, and LinkedIn, is the goal of social Selling. Ke
threads, respond to their postings, and after a level of familiarity, or even resemblance, or confidence has been established, Bingo !
In conclusion Social Selling is The Art of Converting Likes into Sales.
D e f in it io n o f S o c ia l S e l l in g

At the first time we heard the term “social selling” we thought of social media marketing. This is one of the most common questions and misc
marketing and sales world. The truth is that there is quite a difference between the 2.
Social Marketing is a one-to-many communication technique that uses brand's voice to attract buyers about product or service.
But Customers nowadays are more sophisticated, and they demand personalization, value, and clear (and simple) instructions from sales and
While both sales and marketing can provide value and seek action, salespeople have the unique capacity to develop personal relationships w
So, just putting content and lead creation postings on the company's social media newsfeed isn't enough.
Because both Sales and Marketing have distinct duties inside the organization, and while their behaviors differ, their overarching objectives d
want to make money for the company, but they both have their own departmental goals.
Sales teams have realized the value of incorporating social media into their sales strategy, and it works in tandem with marketing efforts to c
Simply social media marketing entails developing and sharing content on social media networks in order to fulfill marketing and branding obj
This type of digital marketing entails providing text and image updates, videos, and other information to social media sites in order to increas
interaction.it can be done naturally or by paid advertising.
And social selling, is the activity of interacting directly with customers via social media channels, answering inquiries and providing value-bas
address a buyer's business difficulties will demonstrate salespeople's understanding of the buyer's pain.
They had 2 main differences. First, social selling focuses on sales professionals, rather than marketing professionals.
Secondly, social selling aim to develop relationships between two people, rather than broadcasting individual messages.
D if f e r e n c e b e t w e e n s o c ia l s e l l in g a n d s o c ia l m e d ia
m a r k e t in g

Steps For a Successful Social Selling
To put our knowledge of social selling into practice. We will set 5 steps
that can help to boost social selling :
1. Choose the right social network : There are a lot of social Media ou
there, and it's easy to get mixed up about which ones are ideal for
your business. The true social Selling winner is a company that can
recognize the social media platform and maintain it as active as its
potential clients. Most fashion retailers, for example, prefer
Pinterest to all other social media sites, whereas B2B marketers
choose LinkedIn. Which social media platform you should use is
determined by your line of work. This may be more than one, but it
is recommended that Always start only with one social network.
• To implement: The social network where potential customers are
most likely to be found is what you should be looking for. For
example, if company target audience is between the ages of 18 and
29, Facebook will be a good place to start, with 88 percent of online
social network users in this age group using Facebook. Other aspects,
such as sex, interests, and time spent on social media, can also be
considered in addition to age.

2. Create a community for the company by joining social media group
guideline on social media platforms is that if a company wants to build a relatio
with its target audience, it should interact with them on social media pages.
This is best accomplished in groups . They should consider "people's skills" and
trust and understanding with potential clients. also Being a contributing memb
groups in order to gain attention or establish a strong social network for their
company. All of this is attributable to being on the customers' good side. Inform
motivating, and even amusing messages that elicit positive feelings and custom
communication are an excellent approach to do this. Talking about the things l
to hear. Sharing videos, events, processes, and other special brand offers with
followers to make them feel special.
• To implement: creating social media groups this is very handy when targe
people who have specific interests. Create company own collection to ensure th
potential clients remember the business . Having hundreds of individuals follow
business collection will definitely pay off in the long term.

3. Add value to business conversations : Adding value is a critical
social selling because it helps to get your name on the minds of potenti
74 percent of buyers prefer organizations that give value to their purch
according to corporate insights. The easiest approach to begin is to liste
what others have to say about your brand or its connected location and
respond. Twitter social networks, like Facebook, feature powerful searc
that enable you see who's talking about your work or a certain topic.
• To implement: Respond to the company's signals. They can start re
to different articles and conversations regarding their business by
sharing/retweeting or liking posts/conversations. This will acknowledg
they were paying attention.

4. Make the sales engagement more easy : Social Media platforms h
include tools to aid social commerce, including an original shopping cart.
In the past, a social media ad would direct customers to company website
page, where they would complete the purchase process.
This is not only inconvenient, but it also prevents the consumer from mak
transaction on the social networking site.
In-app adverts on social media networks can now be used to sell things di
Using shopping cart apps, may create a checkout page and a shopping ca
company's social network profile. Customers' addresses, credit card numb
other information can be captured and saved in order to facilitate a one-c
transaction for them. Local shopping carts are already accessible on Face
Instagram, .
• To implement: Allow for simple purchasing. If business wanting to cre
consistent and trustworthy buying experience for clients, social shoppin
can be a useful tool, particularly when dealing with impulsive buyers.

5. Measure success : The evaluation of success is su can be divided
milestones (customer satisfaction) and quantified performance indicato
revenue and profit growth, for example).
Each company's choice of milestones is distinct. Customer satisfaction
milestone.
There are numerous alternatives for performance measures (also know
performance indicators or KPIs). It can be tough to choose the proper o
follow, but it's critical to do so wisely because these metrics will be the
company's efforts.
• To implement: Make sure metrics are up to date ,Keep it simple an
are reported to Sales Department on a timely basis.
This is the key to turning them into a source of feedback on efforts a
a problem-prevention strategy.

To generate potential consumers from social media following, company should employ social selling in conjunction with current sales tools.
Participate in the groups and provide value to potential consumers by replying to their questions and comments, as well as sharing rich informa
contents on social media to move them from awareness to purchase.
Customers, competitors, and potential users all utilize social media, so company should keep that in mind. If they accept this, They will see an
if they don’t, they will see that they had fallen behind.
C o n c l u s io n

Successful management is based on a range of important elements, the most important of which is
good communication between employees; communication is very important to employees because
them the opportunity to express themselves and their ideas clearly, and helps them to set their prio
work, introduce them to long-term goals and appropriate strategies to achieve these goals, and car
work required, so it is necessary for the Janine to understand the different methods of communicati
between members of her team to be able to find and choose the most appropriate and effective wa
communicate with them.
She must Make a Team Development Plans for Each of her team Members and take it case by case
I. Team members often arrive late for meetings:
1. Recognize the source of the ongoing delay: Sit down with the employee in a courteous and
to find out what's causing the delay and to come up with acceptable remedies to help the empl
the problem.
2. Send a follow-up message: Organize Meeting reminders and notifications can be sent by em
other communication channel.
3. Make them bear the consequences of the delay: she should make it clear to the employee
must bear the consequences of the ongoing delay, and that you, as a manager Janine must take
necessary measures, or else the rest of the employees will see no harm from the delay, which w
negative consequences for the employees and the company's business and operations.
C a s e S t u d y T e a m M a n a g e m e n t :02

II. Competition between sales Representatives :
1. Model the "teaming attitude" conduct you want to see in others: Ja
that she care about the people she work with by asking them questions and
responding carefully. Team members will value each other more if you mod
conduct.
2. Value and promote successful teamwork over individual accomplish
little healthy competition isn't terrible in and of itself, praising individual
accomplishment too frequently can lead to a zero-sum game in which one
employee's success is contingent on the failure of another.
Team members may be able to turn their competitive energy into a desire t
outperform other companies in the business if they do so.
3. Reward: Place a high value on and reward successful teaming more than in
performance
4. Recognition : Assist each employee in recognizing their individual skills, kn
and expertise. Demonstrate to staff that when employees work together for
goal, they may achieve more success.

III. Managing a Conflict :
1. Talk with Team Members Individually :Begin by meeting with each te
who is involved in the issue in an informal one-on-one setting.
This manner, she can listen to people's issues in a secure and private envi
2. Bring individuals together: It's time to bring the relevant parties togeth
a moderator once She get gained a deeper knowledge of the disagreemen
everyone's opinions. Before Janine start talking, establish some ground rul
Encourage team members to pay attention and respect each others' opini
refrain from interrupting or making personal remarks.
3. Create an Action plan: Inquire about the parties' agreed-upon steps for
reconciliation. Also, get everyone to commit to this method. She can make
schedule of actions and check them off as they are completed. Ensure tha
relevant parties are held accountable
4. Follow Up: She can ensure that the difficulties have been adequately res
People may still be angry, but they do not want to drag things out. She can
one-on-ones to keep prior squabbles from reappearing. Also, attempt an
anonymous team poll to collect input and uncover any unresolved issues.
Finally a healthy work environment is beneficial to the company because it ma
in increased revenue. Also it boosts productivity and lowers absenteeism, attr
workers' compensation, and medical claims costs.

03
A company's value proposition is a commercial and marketing statement that summarizes why customers should buy their product or use th
This statement tries to persuade a potential customer that a certain product or service will provide more value to them or will solve a proble
better than their competitors. Companies utilize this statement to target clients who will profit the most from using their products, putting th
position and putting them ahead of the competition.
for the bellow task I will choose the clothing brand examples and I choose the bellow Value Proposition “Fill your wardrobes with a trend
collections with the lowest price in the market ,Just over here “ it will be perfectly communicated with the target market which are T
fashion-conscious people in the planet. it have a significant impact on a teen's lifestyle. And extremely important to them because it allows
the world who they are or who they aspire to be so that why I mention about the trendy stylish collections this is what they are looking for .
this target audience don’t have enough financial resources to achieve their fashionable goals, so our brand will have the last tendance in the
,with affordable price and lowest over the market , to have ability meeting the specific needs of the audience.
Our Targeted Clients mostly have price objection ,so in our brand using the above value proposition ,reader will know easily that our brand
this main objection.
V a l u e P r o p o s it io n

ACHIEVABLESPECIFIC
Raise monthly Sales by
$15,000 on average till
the End of the Year
Store Sales SMART Action plan :
MEASURABLE
Monthly sales are
100000$ and the
target is a 15000$
increase (115000$).
Increasing sales by
15000$(events are
running in the city we
are Expecting tourists
)is achievable.
REALISTIC
This goal aligns to reduce
the deficit we had it in the
begging of the year.
TIME BOUND
The deadline is set
for the end of years
and to review
progression with
team on weekly
basis
01 02 03 04 05
04 More sales mean higher profits, which would be good news for retail company shareholders.

ACHIEVABLESPECIFIC
Increase Conversion
Rate in Q4 with 5%
compared to Q3 of
the same year.
Footfall SMART Action plan :
MEASURABLE
Q3 Conversion rate
was 30% and the
target is a 5% increase
(35%).
Increasing
Conversion by 15% in
Q4 (holiday shopping
season) is
achievable.
REALISTIC
This goal aligns with
our overall sales
goals.
TIME BOUND
The deadline is set
for the end of Q4 to
ensure Team stay
motivated and on
track.
01 02 03 04 05
04 Conversion rates are a good tool to compare and contrast the results of different advertising
platforms and teams performance .

ACHIEVABLESPECIFIC
We will increase the
average quality score
from 3.5 to 4.2 by the end
of the year.
Customer Satisfaction SMART Action plan :
MEASURABLE
Our Quality score 3.5
and the target is a 20%
increase (4.2).
Increasing Quality
score is achievable
,since we are doing
customer service
training to the team.
REALISTIC
This goal aligns to increase
customer loyalty to the brand
so it will have positive effect to
yearly sales.
TIME BOUND
The deadline is set
for the end of the
current semester
01 02 03 04 05
04 It will generate loyalty and enhance retention rates if your consumers are satisfied.

Customer Need
Excelent online
Customers
Satisfaction
experience
Quality drivers
Product delivered
conformable
Reasonable pricing
Quality requirements
Wide Stock
Availability
Experienced warehouse
packing team
CTQs
2 monthly orders
from supplier
Critical To Quality Tree05
On time shipping
On time delivery
Delivery driver skills
Wide price choices
Special offers
< 5 % of Return due
to wrong Products
Number of lates
shipment less from
the targets
Efficient delivery
route planning
Prices of product
start from 5 Dollars
to 35 Dollars
Special offer for last
season collection
20% off